Work Club
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Work Club is an independent Digital[1] Creative agency based near Borough Market in London SE1. Clients include: BBC, Google, Coca Cola, Heineken International, Pernod Ricard, McLaren, Kraft, Sharp Electronics, General Mills, D&AD and PZ Cussons. The agency was named ‘Digital Agency of the Year 2011’ by Marketing magazine. [2]
History
Work Club was founded in August 2007 by Martin Brooks (CEO), Paddy Griffith (Strategy Partner) Andy Sandoz (Creative Partner) and Jon Claydon (Chairman)[3] Two additional partners joined in December 2007, Ben Mooge (Creative Partner) and Lisa de Bonis (Strategy Partner).
Brooks, Griffith, Sandoz and Claydon had previously worked together at Agency Republic (where Brooks and Claydon were co-founders) and won Digital Agency of the Year accolades from Campaign and Marketing four times. Mooge and de Bonis had previously worked together at Mother Advertising.
Clients
Work Club disclosed clients are: Pernod Ricard: Ballantine's, BBC Worldwide: Dr Who, Kraft: Carte Noire, Coca-Cola, Google, Heineken International: Strongbow Gold, PZ Cussons: Cussons Baby, Sanctuary, Carex, D&AD, General Mills: Green Giant, Häagen-Dazs, Old El Paso, McLaren Group: F1 Racing, Sharp Electronics Europe all brands, WSPA.
Notable campaigns
Work Club's most notable campaigns are:
Carte Noire Readers
The Carte Noire Readers were created to appeal to Carte Noire’s predominantly female audience. These coffee-break-length, Jackanory-style book readings featured desirable male actors Dominic West, Greg Wise, Dan Stevens and Joseph Fiennes[4] .
McLaren “The Race’
To accompany and augment live TV broadcasts Work Club designed The Race 1.0b. A software app unique to McLaren, live only when the car is on the track, delivering real-time updates and raw data from the car, the drivers and the pit. This project won ‘best website’ at the One Show awards, NYC 2010. [5]
Sharp FanLabs
To promote Sharp’s sponsorship of UEFA Euro 2012 Work Club built laboratories filled with Sharp technology to monitor fans’ behaviour – not just what they were saying, but what they were thinking while watching matches. The FanLabs laboratory is also accompanied by an online survey to further monitor fans. [6] [7]
Ballantine’s Human API
Work Club created an app called ‘Human API’ to illustrate Ballnatine's strap line ‘leave an impression’. The app accessed via Ballantine’s Facebook page allowed users to comment and advise artists live as they worked on a series of projects. [8] [9] This project won the IAB creative showcase award 2011.
References
- ^ Campaign, Staff. "School reports 2012". Haymarket. Retrieved 16 April 2012.
- ^ McCormick, Andrew. "Digital Agency of the Year: Work Club". Marketing Magazine. Haymarket publishing. Retrieved 21 March 2012.
- ^ Warren, Matthew. "Jon Claydon joins Work Club". Campaign Magazine. Haymarket. Retrieved 21 March 2012.
- ^ Orr, Gillian. "Observations: Joseph Fiennes is the new face of Carte Noire Readers". Independent. Retrieved 16 April 2012.
- ^ "one show". The One show. The One show. Retrieved 21 March 2012.
- ^ Fawbert, Dave. "Culture FanLabs crunches data to find out how much of a fan you are". Wired. CondeNast. Retrieved 21 March 2012.
- ^ "Inside the mind of a fan". Metro. Tuesday February 21st 2012. Retrieved 21 March 2012.
{{cite news}}: Check date values in:|date=(help) - ^ "Ballantine's Human API". creativity online. creativity online. Retrieved 21 March 2012.
- ^ "Ballantine's 'human api'". Campaign Magazine. Haymarket publishing. Retrieved 21 March 2012.