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Keurig

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Keurig
Company type(subsidiary of Green Mountain Coffee Roasters)
HeadquartersReading, Massachusetts
ParentGreen Mountain Coffee Roasters, Inc,
Websitewww.keurig.com

Keurig is a Reading, Massachusetts-based coffee machine manufacturing company, known for its K-Cup brand single cup brewing systems.

Company

Keurig was founded in 1990 by Peter Dragone and John Sylvan (who have since left the company),[1] with later support from co-founder and current Vice President of Contract Manufacturing & Quality Assurance Dick Sweeney in 1993.[2] In 2006, they became a subsidiary of Green Mountain Coffee Roasters.[3][4]

In North America, Keurig claims the following market presence as of 2010[3]:

  • 2.5 million beverages dispensed per day
  • 200,000 office installations
  • 6% of all coffee brewed in offices in the USA

Keurig had 378,420 machines installed in US offices in 2009.[5]

K-Cup system

The inside of a used K-Cup pack, with the top foil and the used coffee grounds removed, revealing the filter.

K-Cup machines are all designed to quickly brew a single cup of coffee, tea, hot chocolate, or other hot beverage. The grounds (or other brew material) are supplied in a prepared, single-serving unit, called a "K-Cup" pack. Once the machine has warmed up, the user inserts a K-Cup pack into the machine, places a mug under the spout, and presses the brew button; within 20 to 60 seconds, the beverage is ready. By omitting the K-Cup pack, users can also dispense a mug of hot water.

Keurig machines brew coffee or tea by piercing the foil seal on top of the plastic K-Cup pack with a spray nozzle, while simultaneously piercing the bottom of the K-Cup pack with a discharge nozzle. Grounds contained inside the K-Cup pack sit within a paper filter. A measured quantity of hot water is forced through the K-Cup pack, passing through the grounds and through the filter into the waiting cup or mug below. A brewing temperature of 192 degrees Fahrenheit (89 Celsius) is the default setting, with some models permitting users to reduce the temperature somewhat, per preference.

Machine models

Keurig currently offers many models for use with K-Cup packs, for household and commercial use. There are also licensed models from Breville, made by the Australian company of the same name, Cuisinart, and Mr. Coffee all introduced in 2010.

K-Cup varieties

File:K-Cup-Silo.gif
Five K-Cup packs

K-Cup packs come in a range of varieties, flavored coffee, and roast and blend options. Keurig along with its parent company, Green Mountain Coffee Roasters, Inc., own and license a number of beverage brands offering more than 250 flavors packaged in K-Cup packs.[5]

In addition to prepackaged filters, Keurig also produces a reusable filter called the My-K Cup, which allows conventional ground coffee to be used. The My K-Cup filter product is an environmentally friendly alternative to disposable K-Cup packs, but compatible only with home brewer models; it also allows the use of coffees not available in K-Cup packs, which can drastically reduce both the expense and waste of K-Cup packs. In addition, some companies have created lids allowing users to reuse spent K-Cup packs.

List of brands

K-CUP is a registered trademark of Keurig, Incorporated.

Keurig offers the following brands in its K-Cup pack format:

See also

Sources

  • "Keurig Brewing". Keurig. Retrieved 30 July 2010.
  • "About K-Cup Packs". Keurig. Retrieved 30 July 2010.

References

  1. ^ Template:Cite article
  2. ^ "NJIT Alumnus Dick Sweeney, Co-Founder of Keurig, Receives NJIT's Entrepreneurial Award". Nov 30 2006. Retrieved 2012-01-25. {{cite web}}: Check date values in: |date= (help); Text "New Jersey Institute of Technology" ignored (help); Text "publisher" ignored (help)
  3. ^ a b "Corporate Profile" (PDF). Keurig. Retrieved 30 July 2010.
  4. ^ "Green Mountain Coffee Roasters, Inc. to Acquire Remaining 65% of Keurig, Incorporated." Business Wire: 1. ABI/INFORM Complete. May 02 2006. Web. 12 Dec. 2011 .
  5. ^ a b c d e Wallace, Benjamin (17 June 2010). "Keurig and Flavia: Single-Serve Coffee Showdown". Business Week. Retrieved 28 April 2012.
  6. ^ "Green Mountain Coffee Roasters, Inc. and Dunkin' Donuts to Make America's Favorite Coffee Available in K-Cup Portion Packs for Keurig Single-Cup Brewers" (PDF). Keurig. Retrieved 3 September 2011.
  7. ^ "Starbucks Corporation and Green Mountain Coffee Roasters, Inc. Enter Into Strategic Manufacturing, Marketing, Distribution and Sales Relationship" (PDF). Keurig. Retrieved 3 September 2011.
  8. ^ "Keurig - gourmet coffees from premium brands - KCup packs". Keurig. 2010. Retrieved 31 July 2010.

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