GMR Marketing
 | This article contains content that is written like an advertisement. (August 2010) |
| Company type | Subsidiary |
|---|---|
| Industry | Marketing Agency |
| Founded | 1979 |
| Headquarters | , |
Number of locations | 25 locations in 12 countries (2010) |
Key people | Gary M. Reynolds, CEO |
| Revenue | $110,000,000 USD (2008) |
Number of employees | 600 (2009) |
| Parent | Omnicom Group |
GMR Marketing is one of the world’s largest engagement marketing agencies.[1] Headquartered in New Berlin, Wisconsin, it has 25 offices in 12 countries on four continents.[2] The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketing[3] and remains CEO/chairman of GMR Marketing. GMR’s first client was Miller Brewing Company and MillerCoors is still one of the firm’s largest clients. GMR is part of the Radiate Group, a consortium of Omnicom-owned specialty service marketing agencies.
GMR became identified by its practice of engagement or “live” marketing. Engagement marketing involves the development and operation of events that build brand relevance with consumers on a personal level by leveraging interests in sports and entertainment through interactive, face-to-face methods.[1] The company’s primary venues for brand promotions are shopping malls, temporary retail locations, concerts, sports, lifestyle events and virtual events. Their services, as listed on their web site range from concept and design to construction and site management.[3] GMR's website lists its agency competencies as being Sports, Entertainment, Lifestyle, Retail, Consulting and Digital.
What the company calls "Engagement" and "live marketing" is actually spam. In violation of local laws, I received spam on my sell phone today, and attempts by them to contact me, even though my number is on state and federal do-not-contact lists. They continue to spam me despite being told not to and it's a $500 fine each time. This Wikipedia entry is a marketing tactic and should be removed.
GMR’s offices are in Milwaukee, Chicago, New York, Los Angeles, Charlotte, San Francisco, Seattle, Dallas, Detroit, Toronto, Vancouver, London, Barcelona, Madrid, Seville, Valencia, Seoul, Warsaw, Munich, Frankfurt, Sydney, Singapore, Dubai, Mumbai, Moscow and Beijing.
Notes
- ^ a b 2009 It List http://www.eventmarketer.com/templates/Event_Marketer_Magazine/media/1_EMList.pdf
- ^ Cite error: The named reference
gmr_locationswas invoked but never defined (see the help page). - ^ a b Promo Magazine’s 2002 Agency of the Year http://promomagazine.com/agencies/marketing_pace_setters/