Mavi Jeans
 | |
| Company type | Private |
|---|---|
| Industry | Textile |
| Founded | 1991 |
| Headquarters | Istanbul, Turkey |
Key people | Sait Akarlılar, founder; Cüneyt Yavuz, CEO |
| Products | Denim Accessories |
| Revenue |  $747 Million (2014/TL) |
| Website | www.mavi.com |
Mavi is a brand of denim and jeans-wear founded in 1991, based in Istanbul, Turkey. The company manufactures jeans for both women and men, targeting a younger age group. The global operation is headquartered in Turkey, with subsidiaries in the USA, Canada, Germany, Netherlands, Russia and Australia.[1]
Mavi has flagship stores in New York,[2] Vancouver, Istanbul, Berlin, Frankfurt and Dusseldorf.[1]
Celebrities who wear this brand of jeans include Kate Winslet and Chelsea Clinton.[3] In 2012, Adriana Lima signed a contract with Mavi for a marketing campaign, recording a series of commercials.[4] The campaign was so successful, that the sales increased 50%.[5]
The company's name derives from the fact that 'Mavi' is a Turkish word for blue. Its major factory in Çerkezköy, Tekirdağ Province.
References
- ^ a b Corporate, Mavi USA, retrieved 21 May 2014
- ^ Fass, Allison (9 August 2001). "Two jeans makers want to capitalize on the All-American comfort and fit of denim slacks". The New York Times. Retrieved 2009-02-01.
- ^ "Three Economic Lessons Imported From Turkey". Time. 9 February 2012.
- ^ Adriana Lima comes to act in commercial, Hürriyet Daily News, 6 March 2013
- ^ Adriana Lima: Supermodel of the Year with a Golden Heart, Women Fitness, 30 September 2013
