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redBus.in
Company typePrivately held company
IndustryElectronic commerce
FoundedBangalore, Karnataka, India (August 2006 (2006-08))
Founder
  • Phanindra Reddy Sama
  • Sudhakar Pasupunuri
  • Charan Padmaraju
Headquarters
Karle Premium, #1 Old Airport Road, Kodihalli, Bangalore
Area served
India, Malaysia, Singapore
Key people
  • Prakash Sangam(CEO)
RevenueIncrease ₹ 60 crore (March 2013)[1]
Number of employees
750 (Jan 2014)[1]
Websitewww.redbus.in

redBus, also known as redBus.in, is India's largest online bus ticket and hotel booking company.[2] The company also sells tickets through offline outlets. It has offices in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Visakhapatnam. It was taken over by the Ibibo Group, a joint venture of South Africa's Naspers and China's Tencent in June 2013 for $138 Million (INR 800 Crore).[3]

redBus' CEO, Phanindra Reddy Sama was recently selected by Endeavor as a high impact entrepreneur.[4][5][6] Also, Businessworld voted Phanindra Reddy Sama as one of the top 5 most promising entrepreneurs in India.[7]

Progress

RedBus has crossed the four-crore (40 Million) mark in the number of tickets sold in July 2015 as of date. It has over 2 million registered users and is rapidly approaching the $300 million GMV (gross merchandize value) mark. The company lays a lot of focus on keeping their costs low. In May 2013, RedBus began running their first series of Television ads.[8]

Present scenario

Phanindra Reddy Sama and Charan Padmaraju, the engineers from BITS Pilani who created the pioneering bus ticketing service redBus in August 2006, have sold their stake in the venture to the Ibibo Group, a joint venture of South Africa's Naspers and China's Tencent in June 2013.[9] redBus is estimated to have a market share of 65 percent.[10][11] [12]

In April 2014, redBus launched hotel booking powered by ibiboGroup's back end infrastructure on its website.[13] In August 2014, redbus teamed up with Uber (an on-demand cab transportation application) to offer free rides to bus stops.[14]

Awards and recognition

  • Winner of Mobile Innovation in Travel - 2014 [Eyefortravel] [15]
  • Most Innovative Company of the Year - 2014 [Business Standard] [16]
  • Awarded the Marico Innovation Awards - 2012 [17]
  • Received the Porter prize award at IFC Mint Strategy Awards 2012 [18]
  • redBus technology was amongst the top 5 winners of the prestigious CIO Asia Award in Singapore in 2011 [19]
  • Amongst the top 5 startups to be watched in 2010 by Forbes Magazine [20]

Products and services

Bus Booking

redBus.in is India’s largest online bus ticketing platform trusted by more than 4.5 million Indians. It connect over 67,000 routes across 1,800+ bus operators in the country and have sold over 3 Crore bus tickets on the web, mobile, call center and through agents.

Hotels

After cementing its position in bus ticketing space, redBus.in offers it customers hotel booking in different categories (luxury,budget, star). redBus have wide range of locality hotels with different price range.

TV Commercials

  • In Oct, 2014 redBus TVC hit airwaves in multiple languages - Hindi, Tamil, Telugu, Kannada and Malayalam [21]
  • In April, 2014 redBus have lunched TVC with Hindi, Bengali, Malayalam, Hindi, Tamil, Telugu and Kannada [22]

Management Team

  • Prakash Sangam, CEO
  • Anoop Menon, CTO
  • Vikash Rathi, Director Finance
  • Krishnan Ramaswami, Head of Products, Digital Marketing & Analytics
  • Pallavi Chopra, Director - Brand Marketing
  • Vinesh Nair - Head of HR

References

  1. ^ a b "The amazing success story of redBus - Rediff.com Business". Business.rediff.com. 19 October 2010. Retrieved 4 October 2012. Cite error: The named reference "red_suc" was defined multiple times with different content (see the help page).
  2. ^ "Redbus Journey. A Road Less Taken". business-standard.com. 26 September 2013. Retrieved 30 January 2015.
  3. ^ "ibiboGroup Acquires redBus. It's official now!". NextBigWhat.com. 21 June 2013. Retrieved 27 June 2013.
  4. ^ Nikita Upreti. "How redBus got started". iamstarting.com.
  5. ^ "redBus' Sama joins Endeavor's international network". Indiapost.com. 24 March 2009. Retrieved 17 June 2008.
  6. ^ Deepti Chaudhary (16 March 2009). "Phanindra Sama becomes 2nd Indian entrepreneur to join Endeavor". HT Media. Retrieved 17 June 2008.
  7. ^ Dhanya Krir (20 March 2009). "Smooth Journey, So Far". Business World. Retrieved 17 June 2008.
  8. ^ [1]
  9. ^ "Ibibo acquires online bus ticketing service redBus - The Times of India". The Times Of India.
  10. ^ Archana Rai (10 September 2007). "Enterprising trio takes redBus to success". HT Media. Retrieved 15 June 2008.
  11. ^ Ruchi Hajela (1 November 2007). "Country roads: online bookers court hinterland bus rides". Hindustan Times. Retrieved 15 June 2008.
  12. ^ "Online bus ticket booking". Chennai, India: The Hindu. 5 February 2007. Retrieved 15 June 2008.
  13. ^ Jayadevan PK (28 April 2014). "Why Did redBus Launch Hotel Booking?". NextBigWhat. Retrieved 28 April 2014.
  14. ^ http://www.travelbizmonitor.com/redbusin-partners-with-uber-app-to-offer-free-rides-to-bus-stops-24856
  15. ^ "ibibo Group". Naspers.
  16. ^ 31 March 2014 (31 March 2014). "BS Annual Awards: Saluting the spirit of entrepreneurship". Business Standard.{{cite web}}: CS1 maint: numeric names: authors list (link)
  17. ^ "Past Awards". Marico Innovation foundation.
  18. ^ "Porter Prize 2012: From the CEOs Desks". The Viewspaper.
  19. ^ "Courage defines 2011 IT project awards". CIO ASIA.
  20. ^ "redBus". siliconindia.
  21. ^ redBus.in New TV Ad | Hindi Rap | 60Sec HD Verl
  22. ^ redBus.in TV Ad | Fight for Seat | 30sec Tamil
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