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Hello (Adele song)

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"Hello"
Song

"Hello" is a song by English singer and songwriter Adele. It was released on 23 October 2015 by XL Recordings as the lead single from her upcoming third studio album, 25. The song marks her return to music after a three-year hiatus, being her first release since "Skyfall" in 2012.[1] After suffering from writer's block, Adele met with producer Greg Kurstin; during their sessions Adele had a breakthrough and co-wrote "Hello" along with Kurstin, with the latter also producing the record.[2][3] "Hello" is a piano ballad with soul influences, and its lyrics discuss themes of nostalgia and regret.

The song received universal acclaim from music critics, who compared it favourably to Adele's previous work. "Hello" attained international success reaching number one in 23 countries including the United Kingdom, where it became her second UK number-one single, following "Someone like You", and has the largest opening week sales in three years.[4] In the United States, "Hello" debuted atop the Billboard Hot 100, becoming Adele's fourth number-one on the chart and breaking several records, including becoming the first song with over a million digital sales in a week.[5]

The accompanying music video was directed by Xavier Dolan and co-stars Adele and Tristan Wilds. The music video for the song broke the Vevo Record by achieving over 27.7 million views within a 24-hour span, held previously by Taylor Swift's "Bad Blood" which accumulated 20.1 million views in that timeframe.[6] It also broke the record for shortest time to attain 100 million Vevo views, previously held by Miley Cyrus' "Wrecking Ball".[7]

Recording and release

This song was a massive breakthrough for me with my writing because it'd been pretty slow up to this point, and I felt after I worked with Greg Kurstin on this, it all poured right out of me.

— Adele, speaking with Jenny Eliscu and Zane Lowe about "Hello"[8]

Adele wrote "Hello" with Greg Kurstin, who also handled the song's production, in Chiswick, London.[9] The writing process for the song was slow, taking six months to complete. Initially Adele and Kurstin started writing the first verse; finishing half of the song, six months later Adele contacted Kurstin to finish the song with her, with Kurstin stating he was not sure "if Adele was ever going to come back and finish it."[10] The bass, guitar, piano, and keyboards are credited to Kurstin, while Adele is credited as a drummer on the track.[11] After suffering with writer's block, Adele met with producer Kurstin and began work on "Hello", Adele described the song as a "massive breakthrough" creatively, putting an end to her writer's block.[12]

On 12 October, a 30-second clip of "Hello" was played during a commercial break on The X Factor in the United Kingdom. The commercial teased what was then new material, with her vocals accompanied by lyrics on a black screen.[13] Following the thirty second premiere of the lead single, the internet and Adele's fans were described as losing their mind, according to Jason Merritt of Vanity Fair who also stated that Adele had "Stymied a Planet".[14] On 22 October, Adele announced the upcoming release of 25 via a heartfelt letter to fans on Twitter. She also shared that "Hello" would be released on 22 October as the lead single off of the album.[15][16][17] On 23 October, Adele joined Nick Grimshaw's show on BBC Radio 1 for the song's premiere.[18][19]

Composition

Co-writer and producer Greg Kurstin

"Hello" is a soul piano ballad,[20][21] played in the key of F minor at a tempo of 79 beats per minute.[22] The repeated chord progression heard in the verse, played by the piano, follows a progression of Fm–A♭–E♭–D♭.[23][24] Adele's vocals span from F3 to A♭5 in the song.[25]

Lyrically, the song focuses on themes of nostalgia and regret and plays out like a conversation with one or more relationships of her past, as she told Nick Grimshaw on the BBC Radio 1 Breakfast Show: "I felt all of us were moving on, and it's not about an ex-relationship, a love relationship, it's about my relationship with everyone that I love. It's not that we have fallen out, we've all got our lives going on and I needed to write that song so they would all hear it, because I'm not in touch with them."[26] According to Adele, the line "Hello from the other side" signifies "the other side of becoming an adult, making it out alive from your late teens, early twenties."[27]

Critical reception

Upon release, "Hello" received universal acclaim from music critics. Alexis Petridis of The Guardian described it as "a big ballad, but a superior example of its kind", and opined that the song is "precisely the kind of lovelorn epic ballad that made Adele one of the biggest stars in the world."[28] Writing for The Independent, Emily Jupp stated in her review of the song that it "might not be groundbreaking, but Adele's return with her familiar, smoky sound is very welcome". She called it an "'if it ain’t broke' ballad" and said: "Adele does what she does best, belting out emotional tales of love and loss much the same as with her last album, 21, but this time, with a little more self-forgiveness."[29] Greg Kot of the Chicago Tribune wrote: "Lyrics that work best when they zoom in on personal details match her combination of vocal power and restraint."[30]

Neil McCormick from The Daily Telegraph called it "a beautiful song of loss and regret", adding that "it takes a grip on the kind of memory every listener holds somewhere in their heart and merges it with Adele’s own drama."[31] Several publications, such as Radio Times and The Daily Telegraph, have remarked that Adele's song bears many similarities with a song of the same name by American soul artist Lionel Richie.[32][33]

Commercial performance

After three days of release, the Official Charts Company announced that "Hello" had accumulated 165,000 chart sales in the United Kingdom, of which 156,000 were downloads.[34] "Hello" entered at the top of the UK Singles Chart on 30 October 2015, – for the week dated 5 November 2015 – with 333,000 combined sales, of which 259,000 were downloads, making it the biggest selling number-one single on the chart in three years. It marked Adele's second UK number-one single, after 2011's "Someone Like You". Additionally, "Hello" was streamed 7.32 million times in its first week, breaking the streaming record previously held by Justin Bieber's "What Do You Mean?". Including streaming sales and excluding The X Factor and Pop Idol winners' singles, major charity campaign records and Christmas number ones, "Hello" was the second biggest selling number one of the 21st century in the UK, beaten only by Shaggy's "It Wasn't Me", which sold 345,000 copies in a week in February 2001.[4]

In the US, "Hello" started at number 49 on the Radio Songs chart, after three days of release. In its first full week of airplay, it rose from 45 to 9, up 146% to 70 million all format audience impressions. In addition, the track started at number one on the On-Demand Songs chart with a record 20.4 million on-demand streams, becoming her first number-one song on the chart. On 2 November 2015, "Hello" entered at the top of the Billboard Hot 100 for the chart dated 14 November 2015, becoming only the 24th song to debut at number one. The song also marked Adele's fourth number-one single on the Hot 100 and the first leader by a female artist in 22 weeks, since Taylor Swift's "Bad Blood" topped the chart on 6 June 2015. Also, "Hello" entered at the top of the Digital Songs chart with sales of 1,112,000, becoming the first track to sell one million copies and almost doubling the record for the most downloads sold in a week, previously held by Flo Rida's "Right Round", which sold 636,000 downloads in the week ending 28 February 2009. "Hello" started with 61.6 million US streams, becoming her first number-one song and the second greatest weekly total on the Streaming Songs chart, behind Baauer's "Harlem Shake", which registered 103 million streams on week of 3 March 2013.[35]

"Hello" entered at the top of the Canadian Hot 100, selling 100,000 more copies than Justin Bieber's "Sorry", which sold 40,000 units and debuted at number two the same week. The song was streamed 4.79 million times, setting a record for the most streamed track in a week.[36] On 31 October 2015, "Hello" entered at the top of the ARIA Singles Chart, selling over 35,000 units in Australia, which earned the song a gold certification in its first week. It marked Adele's first number-one single on the ARIA Singles Chart since 2011's "Someone Like You" and her second overall.[37]

Music video

"[The video] is highly unoriginal. The lyrics are 'Hello, it's me' and then you see someone picking up a phone. I'm not good at imagining super conceptual videos. I just thought it would be nice to have her walk around the house and make phone calls and end up in a forest, with maybe some flashbacks in it."

—Dolan, behind the concept of the music video[38]

The accompanying music video for the song was directed by Québec actor and director Xavier Dolan and released on 22 October 2015.[39][40] The concept of the video revolves around a recently broken-up woman calling a younger version of herself.[38] Portions of the video—mostly the finale on the pond and the shot of her opening her eyes in the beginning—were filmed with IMAX cameras, making it the first music video in IMAX format.[41] The video draws inspiration from Dolan's semi-autobiographical debut I Killed My Mother, which was made when Dolan was barely 20.[38] The video was filmed on a farm in Québec over a few days in September 2015.[38]

The video stars American actor Tristan Wilds. Dolan contacted Wilds via Skype and explained the concept for the video, which Wilds agreed to take part in.[42] During the filming both Adele and Wilds were asked to improvise and "tap into" their past relationships in order to convey the correct emotions. Dolan also filmed shots of both Adele and Wilds having conversations and laughing.[42] The sepia toned video shows Adele performing the song in a small house and outside in a wooded forest, intercut with scenes of her making a tearful phone call and flashbacks to a past relationship with Wilds' character.[43]

The music video for the song broke the previous Vevo Record by achieving over 27.7 million views within a 24-hour period.[44] Later, the video continued to break Miley Cyrus's "Wrecking Ball" Vevo record for the fastest video to reach 100 million views in 5 days.[45] The phrase "Adele hello" was also the top YouTube search term of Friday and Saturday, and on average the video was getting one million views per hour during the first two days, peaking at 1.6 million in a single hour, beating the peak view rate of the trailer for Star Wars Episode VII: The Force Awakens, which peaked at 1.2 million views per hour.[46]

Live performances

Adele performed "Hello" live for the first time for a BBC one-hour special, Adele at the BBC, which was recorded on 2 November and will be broadcast later in the month.[47] She will also perform the song on the 17th NRJ Music Awards on 7 November 2015 and later on Saturday Night Live on 21 November 2015.

Impact

Following the US sales of "Hello", Adele was described as having "widespread appeal" and "unbelievable popularity". Hugh McIntyre of Forbes Magazine called the songs sales "important", stating that "“Hello” was able to smash a sales record in a time when nobody is buying music anymore. The ten biggest debut sales weeks are all from the past six years, as the adoption of purchasing singles on iTunes and other online storefronts has lead to some pretty incredible first week numbers for big stars, but all of that is changing. Streaming has become the go-to way for millions of people to listen to music, and in the past few years, the total number of paid downloads (of both albums and singles) has dipped. The fact that she was able to move so many units in just seven days speaks volumes."[48]

Track listing

  • Digital download
  1. "Hello" – 4:55

Charts

Chart (2015) Peak
position
Australia (ARIA)[49] 1
Austria (Ö3 Austria Top 40)[50] 1
Belgium (Ultratop 50 Flanders)[51] 1
Belgium (Ultratop 50 Wallonia)[52] 1
Brazil (Billboard Brasil Hot 100) 97
Canada (Canadian Hot 100)[53] 1
Canada AC (Billboard)[54] 8
Canada CHR/Top 40 (Billboard)[55] 25
Canada Hot AC (Billboard)[56] 11
Czech Republic (Singles Digitál Top 100)[57] 1
Denmark (Tracklisten)[58] 2
Euro Digital Songs (Billboard)[59] 1
Finland (Suomen virallinen lista)[60] 2
France (SNEP)[61] 1
songid field is MANDATORY FOR GERMAN CHARTS 1
Greece Digital Songs (Billboard)[62] 1
Hungary (Single Top 40)[63] 1
Ireland (IRMA)[64] 1
Israel (Media Forest)[65] 1
Italy (FIMI)[66] 1
Lebanon (OLT 20)[67] 1
Luxembourg Digital Songs (Billboard)[68] 1
Netherlands (Dutch Top 40)[69] 1
Netherlands (Single Top 100)[70] 1
New Zealand (Recorded Music NZ)[71] 1
Norway (VG-lista)[72] 1
Portugal Digital Songs (Billboard)[73] 1
Scotland (OCC)[74] 1
Slovakia (Singles Digitál Top 100)[75] 1
Slovenia (SloTop50)[76] 2
South Africa (EMA)[77] 3
Spain (PROMUSICAE)[78] 1
Sweden (Sverigetopplistan)[79] 3
Switzerland (Schweizer Hitparade)[80] 1
UK Singles (OCC)[81] 1
US Billboard Hot 100[82] 1
US Adult Contemporary (Billboard)[83] 9
US Adult Pop Airplay (Billboard)[84] 8
US Pop Airplay (Billboard)[85] 19
US Rock Airplay (Billboard)[86] 30

Certifications

Region Certification Certified units/sales
Australia (ARIA)[87] Gold 35,000^
United Kingdom (BPI)[88] Silver 259,000[4]
United States — 1,112,000[35]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.

Release history

Region Date Format Label
Worldwide 23 October 2015 Digital download XL
Italy[89] Mainstream radio
United States[90][91] 26 October 2015 Hot/Modern/AC Columbia
27 October 2015 Mainstream radio

See also

References

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  3. ^ Guardian music (22 October 2015). "Adele confirms album release date and new single, Hello". The Guardian. Retrieved 22 October 2015.
  4. ^ a b c Copsey, Rob (30 October 2015). "Adele smashes Official Chart records with comeback single Hello". Official Charts Company. Retrieved 30 October 2015.
  5. ^ "Adele Says 'Hello' to No. 1 Hot 100 Debut; First Song to Sell 1 Million Downloads in a Week". Billboard. Prometheus Global Media. 2 November 2015. Retrieved 2 November 2015.
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