Betway
 | |
| Company type | Private Company |
|---|---|
| Industry | Gaming |
| Founded | 2006 |
| Products | Sports betting, Poker, Casino, Bingo. |
| Website | betway |
The Betway Group is a leading global online gambling company providing entertainment across a number of brands including Betway Sportsbook, Betway Casino, Betway Vegas, Betway Bingo and Betway Poker.[1]
The Group also operate a number of other brands including Dream Bingo, Bingo on the Box and Spin Casino.[2]
Overview
The Betway Group operates across regulated online marketplaces and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland.[3][4][5][6][7][8][9]
The Betway Group is based in Malta and Guernsey, with support from London, Cape Town and the Isle of Man.[10]
The Betway Group is a member of the European Sports Security Association,[11] the Independent Betting Adjudication Service,[12] the Remote Gambling Association,[13] and is accredited by international testing agency eCOGRA.[14]
The Betway Group also has a partnership with the Professional Players Federation, which promotes, protects and develops the collective interests of professional sportspeople in the UK.[15] Betway is also a supporter of the Responsible Gambling Trust.[16]
Sponsorship
The Betway Group has sponsored a number of high profile UK-based sporting events through its flagship sportsbook brand Betway including Boxing, Darts, Football, Snooker, Horse Racing and eSports.
In February 2014, Betway signed a three-year deal to be the official sponsor of the Premier League Darts in the UK.[17]
In March 2014, Betway was announced as the principal sponsor for the boxing match between Carl Froch and George Groves to be staged at Wembley Stadium.[18][19]
In early 2015, Betway took on a number of horse racing sponsorships including the prestigious Queen Mother Champion Chase at the Cheltenham Festival,[20] in addition to the Lincoln Handicap, the Chester Cup, the Great Voltigeur Stakes and the Yorkshire Cup.[21]
On February 6, 2015 it was announced that Betway would become the official principal sponsor of West Ham United FC in a two and half year deal worth £20m and the football club’s biggest ever commercial agreement.[22]
In April 2015, World Snooker confirmed Betway would become the sponsor of that year’s UK Championship to be held in York.[23]
Betway brand, Dream Bingo, became the headline sponsor for the Inside Soap Awards in August 2015.[24]
In October 2015, Betway signed a deal to sponsor 2015 edition of the largest eSports tournament in the UK, the ESL UK Premiership.[25]
Brand Ambassadors
The Betway Group have signed a number of ambassadors in 2015 to work on behalf of its sportsbook brand, Betway.
The list includes Sky Sports golf presenter Sarah Stirk,[26] former England rugby World Cup winner Mike Tindall,[27] former cricketer and broadcaster Simon Hughes, better known as The Analyst,[28] Richard Johnson, British National Hunt Racing jockey,[29] and ex-Irish and Munster rugby player David Wallace.[30]
Other Brands
The Dream Bingo brand, operated by the Betway Group, was re-launched in April 2015, supported by a new website, brand and TV campaign.[31]
In June 2015, Betway Bingo was recognised as the best new online bingo site at the 2015 WhichBingo Awards.[32][33]
References
- ^ http://betwaygroup.com
- ^ http://betwaygroup.com/brands/
- ^ http://www.gamblingcommission.gov.uk/Home.aspx
- ^ http://www.mga.org.mt/gaming-sectors/remote-gaming/licensed-operators/
- ^ http://www.dgojuego.minhap.gob.es/en/op-BetwaySpain
- ^ https://spillemyndigheden.dk/liste-over-tilladelsesindehavere-v%C3%A6ddem%C3%A5l-og-onlinekasino
- ^ http://www.agenziadoganemonopoli.gov.it/wps/wcm/connect/Internet/ed/Monopoli/Giochi/Gioco_distanza/gioco_dist_concessionari/?pager=2&CACHE=NONE
- ^ http://betwaygroup.com/markets/
- ^ http://betwaygroup.com/markets
- ^ http://betwaygroup.com/contact/
- ^ http://www.sbcnews.co.uk/sportsbook/2015/05/06/betway-gains-essa-membership/
- ^ http://www.casinolifemagazine.com/news/betway-confirms-ibas-registration
- ^ http://rga.eu.com.80bola.com/pages/en/members-of-the-rga.html
- ^ http://ecogra.org/srs/holders_safe_fair_seals.php
- ^ http://www.sbcnews.co.uk/sportsbook/2015/06/09/betway-forms-partnership-professional-players-federation-ppf/
- ^ http://www.responsiblegamblingtrust.org.uk/2015-16-Supporters
- ^ http://uksportsmanagement.co.uk/news/betway-premier-league-darts-2015-boast-record-prize-money
- ^ http://www.sportspromedia.com/news/froch_v_groves_secures_title_sponsor
- ^ http://www.igamingbusiness.com/news/betway-sponsor-froch-groves-clash
- ^ http://www.racingpost.com/news/horse-racing/betway-new-sponsor-of-champion-chase/1730346/#newsArchiveTabs=last7DaysNews
- ^ http://www.racingpost.com/news/horse-racing/betway-branch-out-to-flat-with-backing-of-four-big-races/1813038/#newsArchiveTabs=last7DaysNews
- ^ http://www.theguardian.com/football/2015/feb/06/west-ham-record-20m-shirt-sponsorship-deal
- ^ http://www.sbcnews.co.uk/sportsbook/2015/04/02/betway-pots-uk-championship-snooker-title-sponsorship/
- ^ http://intergameonline.com/i-gaming/news/14292/dream-bingo-sponsors-tv-awards
- ^ http://www.igamingbusiness.com/news/betway-sponsor-esl-uk-premiership
- ^ http://www.golfbusinessnews.com/news/corporate/sky-sports-sarah-stirk-tees-off-with-betway/
- ^ http://www.sportindustry.biz/news/betway-teams-mike-tindall
- ^ http://www.sbcnews.co.uk/sportsbook/2015/06/30/cricket-expert-simon-hughes-partners-with-betway-for-this-summers-ashes/
- ^ http://www.sbcnews.co.uk/retail/2015/10/07/betway-signs-richard-johnson-as-brand-ambassador-for-201516-national-hunt-season/
- ^ http://www.nytimes.com/2015/10/24/sports/rugby/rugby-world-cup-finals-semifinals-european-rugby-searches-for-answers.html?_r=0
- ^ http://www.sbcnews.co.uk/europe/uk/2015/04/13/james-arnold-leads-betways-re-launch-of-dream-bingo/
- ^ http://www.intergameonline.com/i-gaming/news/13782/award-for-betway-bingo
- ^ "Dream Bingo". www.whichbingo.co.uk. Retrieved 2015-11-13.