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Grimsby (film)

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Grimsby
British release poster
Directed byLouis Leterrier
Screenplay by
  • Sacha Baron Cohen
  • Phil Johnston
Story by
  • Sacha Baron Cohen
  • Peter Baynham
  • Phil Johnston
Produced by
Starring
CinematographyOliver Wood
Edited by
  • Jonathan Amos
  • Evan Henke
  • James Thomas
Music by
Distributed byColumbia Pictures
Release dates
  • 24 February 2016 (2016-02-24) (United Kingdom)
  • 11 March 2016 (2016-03-11) (United States)
Running time
83 minutes[2]
Countries
  • United Kingdom
  • United States[1]
LanguageEnglish
Budget$35 million[3]
Box office$27 million[4]

Grimsby (released in the United States as The Brothers Grimsby) is a 2016 British–American spy action comedy film directed by Louis Leterrier and written by Sacha Baron Cohen, Phil Johnston, and Peter Baynham. The film stars Baron Cohen, Mark Strong, Rebel Wilson, Isla Fisher, Annabelle Wallis, Gabourey Sidibe, Penélope Cruz, and Ian McShane. It was released by Columbia Pictures on 24 February 2016 in the United Kingdom and 11 March 2016 in the United States.

Synopsis

Nobby (Sacha Baron Cohen) has everything a man from the poor English fishing town of Grimsby could want: 11 children and the most attractive girlfriend in northern England. There's only one thing missing in his life: his little brother, Sebastian (Mark Strong). After they were adopted by different families as children, Nobby spent 28 years searching for him. Upon hearing of his location, Nobby sets off to reunite with his brother, unaware that not only is his brother an MI6 agent, but he's just uncovered a plot that puts the world in danger. On the run and wrongfully accused, Sebastian realises that if he is going to save the world, he will need the help of its biggest idiot.

Cast

Production

Development

In October 2013, Sacha Baron Cohen was spotted attending a football match between Grimsby Town and Cambridge United. Baron Cohen, who was dressed in a Grimsby shirt, was also spotted talking with Town fans in a nearby pub after the game.[11] It was later confirmed that he was scouting towns for the film, and had also checked out Scunthorpe, Hull and Newcastle in order to find inspiration for his new role.[12] On 3 December 2013, Louis Leterrier was set to direct.[13]

Casting

On 24 April 2014, Mark Strong joined the film to play a British black-ops spy and brother of Baron Cohen's character.[5] On 25 April, Annabelle Wallis joined the cast of the film.[10] On 11 June, Ian McShane, Gabourey Sidibe, David Harewood, and Johnny Vegas joined the cast.[9] On 12 June, Baron Cohen's wife Isla Fisher joined him in the film to play a supporting role.[6] The same day, Rebel Wilson joined the cast,[7] and on 9 July, Penélope Cruz joined the film's cast.[8]

Filming

Principal photography of the film commenced on 4 June, at North Weald railway station, and around the Epping Forest area in Essex, England.[14][15] The shooting lasted for six weeks in the UK and then moved to South Africa.[16] On 3 July, comedian Eric Idle tweeted a photo from the set with Baron Cohen.[17] On 10–11 July, Baron Cohen was filming Grimsby in Tilbury, which was turned into 1980s Grimsby.[18] On 14 July, Baron Cohen and Strong were spotted filming some scenes for the film in the streets.[19] A number of residents of Grimsby were angry with Baron Cohen portraying their town as a rubbish-strewn, violent ghetto in which drunks urinate from windows and mothers hand children cans of beer in the street.[20]

Release

On 13 February 2014, the film moved from Paramount Pictures to Columbia Pictures, and it was announced that the film would be released in the U.S. on 31 July 2015.[21]

On 21 January 2015, the film's U.S. release date was moved back to 26 February 2016.[22] The film was then scheduled to be released on 4 March 2016, but was again moved back, to 11 March 2016.[23]

Reception

Box office

As of 10 April 2016, Grimsby has grossed $6.9 million in North America and $20.1 million in other territories for a worldwide total of $27 million, against a budget of $35 million.[4]

In the United States and Canada, the film opened on 11 March 2016 alongside 10 Cloverfield Lane, The Young Messiah and The Perfect Match. It was originally projected to gross $7–8 million in its opening weekend, however, after grossing just $1.2 million on its opening day, estimates were lowered to $3–4 million.[24][25] It ended up grossing $3.3 million in its opening weekend, finishing 8th at the box office. Forbes attributed the film's poor opening to its British content and marketing tactics alienating American audiences, much like Eddie the Eagle several weeks prior, with Deadline.com adding some possibly saw the film as Baron Cohen "doing the same shtick.”[3][26] Sony Pictures' distribution head said, "[We] certainly wanted more... we tried to crack the code on it, but it just didn't happen for us."[27] After its opening weekend, the film was deemed a box office bomb by numerous publications.[28]

Critical response

On Rotten Tomatoes, the film has a rating of 38%, based on 114 reviews, with an average rating of 4.7/10. The site's consensus reads, "The Brothers Grimsby showers viewers with a steady stream of Sacha Baron Cohen's edgy humor, but too many gags hit the wrong side of the line between audacious and desperate."[29] Metacritic gave the film a score of 44 out of 100, based on 34 critics, indicating "mixed or average reviews".[30] Audiences polled by CinemaScore gave the film an average grade of "B+" on an A+ to F scale.[31]

References

  1. ^ "Grimsby (2016)". British Film Institute. Retrieved 16 February 2016.
  2. ^ "GRIMSBY (15)". British Board of Film Classification. 10 February 2016. Retrieved 10 February 2016.
  3. ^ a b "Friday Box Office: '10 Cloverfield Lane' Adds $9M To Its Mystery Box, 'Brothers Grimsby' Bombs". Forbes.com.
  4. ^ a b "The Brothers Grimsby (2016)". Box Office Mojo. Retrieved 11 April 2016. {{cite web}}: Italic or bold markup not allowed in: |website= (help)
  5. ^ a b Fleming Jr, Mike (24 April 2014). "Mark Strong Joins Sacha Baron Cohen In Sony Comedy 'Grimsby'". deadline.com. Retrieved 25 April 2014.
  6. ^ a b Sneider, Jeff (12 June 2014). "Isla Fisher Joins Husband Sacha Baron Cohen in Sony's Spy Spoof 'Grimsby'". thewrap.com. Retrieved 14 June 2014.
  7. ^ a b "Rebel Wilson Joins Sacha Baron Cohen in Sony's 'Grimsby' (EXCLUSIVE)". Variety. Retrieved 14 June 2014.
  8. ^ a b "Penelope Cruz Joins Sacha Baron Cohen in Spy Comedy 'Grimsby' (Exclusive)". Hollywoodreporter.com. Retrieved 10 July 2014.
  9. ^ a b c d e "Sacha Baron Cohen's 'Grimsby' Adds Ian McShane and More - /Film". Slashfilm.com. 10 June 2014. Retrieved 14 June 2014.
  10. ^ a b NANCY TARTAGLIONE, International Editor. "Annabelle Wallis Joins Sacha Baron Cohen Comedy 'Grimsby'". Deadline.com. Retrieved 14 June 2014. {{cite web}}: |author= has generic name (help)
  11. ^ NewsdeskGy (9 October 2013). "Borat star Sacha Baron Cohen watches Grimsby Town at Blundell Park". Grimsby Telegraph. Retrieved 10 July 2014.
  12. ^ Telegraph, Grimsby (4 December 2013). "Louis Leterrier to direct Sacha Baron Cohen in Paramount's spy spoof 'Grimsby'". Grimsby Telegraph. Retrieved 10 July 2014.
  13. ^ Kit, Borys (3 December 2013). "Louis Leterrier to Direct Sacha Baron Cohen in Spy Spoof 'Grimsby'". Retrieved 25 April 2014.
  14. ^ "Sacha Baron Cohen's new movie Grimsby is currently shooting in Epping Forest". radiotimes.com. 4 June 2014. Retrieved 14 June 2014.
  15. ^ Reason, Matt (4 June 2014). "Sacha Baron Cohen filming at North Weald Station for new film Grimsby". brentwoodgazette.co.uk. Retrieved 14 June 2014.
  16. ^ "Shooting begins on new Sacha Baron Cohen film Grimsby". grimsbytelegraph.co.uk. 4 June 2014. Retrieved 14 June 2014.
  17. ^ "First Look: Sacha Baron Cohen's Shaggy Soccer Hooligan in 'Grimsby'". twitter.com. 3 July 2014. Retrieved 4 July 2014.
  18. ^ "Sacha Baron Cohen in Tilbury shooting new film". echo-news.co.uk. 10 July 2014. Retrieved 10 July 2014.
  19. ^ Ellis-Petersen, Hannah; Child, Ben (14 July 2014). "Grim outlook for Grimsby as Sacha Baron Cohen sets comedy in town". theguardian.com. Retrieved 15 July 2014.
  20. ^ Galvin, Nick (15 July 2014). "Sacha Baron Cohen film outrages residents of UK town of Grimsby". smh.com.au. Retrieved 15 July 2014.
  21. ^ Fleming, Mike. "UPDATE: Sacha Baron Cohen Hails Leo's 'Wolf' Hooker Anus Coke-Snorting In Paramount Re-Up, As 'Grimsby' Moves To Sony". Deadline.com. Retrieved 14 June 2014.
  22. ^ "Southpaw Set for July 31st Release; Sacha Baron Cohen Comedy Pushed to 2016". Collider. Retrieved 21 January 2015.
  23. ^ Evry, Max. "The Brothers Grimsby". ComingSoon.net. Retrieved 8 April 2016.
  24. ^ "'Zootopia' Turnstiles Still Spinning, But '10 Cloverfield Lane' Also A Hot Destination – Box Office Preview". deadline.com.
  25. ^ Scott Mendelson (12 March 2016). "Friday Box Office: '10 Cloverfield Lane' Adds $9M To Its Mystery Box, 'Brothers Grimsby' Bombs". Forbes. Retrieved 12 March 2016.
  26. ^ "Why 'The Brothers Grimsby' Is Sacha Baron Cohen's Grimmest Box Office Yet". deadline.com.
  27. ^ Lang, Brent. "Box Office: 'Zootopia' Rules With $50 Million, Sacha Baron Cohen's 'Brothers Grimsby' Bombs". Variety. Retrieved 14 March 2016.
  28. ^ "Box Office: 'Brothers Grimsby' Flopped Because It Looked Like A Bad Movie". Forbes.com. Retrieved 8 April 2016.
  29. ^ "The Brothers Grimsby (2016)". Rotten Tomatoes. Retrieved 22 March 2016.
  30. ^ "The Brothers Grimsby reviews". Metacritic. Retrieved 22 March 2016.
  31. ^ Anthony D'Alessandro (14 March 2016). "'Zootopia' Beats '10 Cloverfield Lane' At Box Office, 'Brothers Grimsby' Grim". Deadline. Retrieved 8 April 2016.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
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