Ackerman McQueen
| Company type | Advertising and media |
|---|---|
| Industry | Print and video advertisements |
| Founded | 1939 in Oklahoma City, Oklahoma |
| Founders | Ray Ackerman Marvin McQueen Lee Allan Smith |
| Headquarters | Oklahoma City, Oklahoma , U.S. |
Number of locations | 5 (2015) |
Area served | Worldwide |
Key people | Angus McQueen (CEO) Revan McQueen (Co-CEO) Bill Winkler (CFO) |
Number of employees | 230 (2015) |
| Website | www |
Ackerman McQueen is an advertising agency based in Oklahoma City. Founded in 1939, it has expanded to include offices in Alexandria, Virginia, Colorado Springs, Colorado, Dallas, Texas and Tulsa, Oklahoma.[1][2] Ackerman McQueen has about two hundred and twenty-five employees.[2]
Client engagements
National Rifle Assoaciation
Ackerman McQueen has worked for the National Rifle Association (NRA) since the 1980s and the relationship has been called one of the strongest in the advertising field.[3] Ackerman McQueen, also called "Ack-Mac", is credited with much of the NRA's modern success.[4][5] Most of the firm's efforts are on behalf of the NRA account. Services provided the NRA include "public-relations work, marketing, branding, corporate communications, event planning, Web design, social-media engagement, and digital-content production."[2] Ackerman created and operates NRATV, the NRA's online video outlet.[6] In 2017, the NRA paid Ackerman $42.6 million, making it the NRA’s largest vendor.[7]
On April 12, 2019, the NRA sued Ackerman McQueen for over-billing and lack of transparency. The suit alleges that Ackerman has denied the NRA access to basic business records in support of Ackerman's billing to the NRA, a lack of transparency that “threatens to imminently and irreparably harm” the NRA’s nonprofit status. Among the issues between Ackerman and the NRA was NRA access to details of NRA president Oliver North's contract with NRATV. Ackerman said the suit was "inaccurate" and "frivolous."[2][6][7][8]
Other
Other clients have included Six Flags amusement parks, some Oklahoma casinos, and the Chickasaw Nation.[2]
References
- ^ "Offices". Ackerman McQueen. Retrieved November 16, 2015.
- ^ a b c d e Spies, Mike (April 17, 2019). "Secrecy, Self-Dealing, and Greed at the N.R.A." The New Yorker.
- ^ Rupal Parekh. "The NRA and Ackerman McQueen: One of the Strongest Relationships in Adland". Advertising Age, March 11, 2013.
- ^ Peter Finn and Sari Horwitz. "Ackerman McQueen PR firm has been behind NRA’s provocative ads for decades". The Washington Post, February 13, 2013.
- ^ Feldman, Richard. Ricochet: Confessions of a Gun Lobbyist John Wiley & Sons, 2011
- ^ a b Hakim, Danny (April 15, 2019). "N.R.A. Sues Contractor Behind NRATV". The New York Times. Retrieved April 18, 2019.
- ^ a b Maremont, Mark (April 15, 2019). "NRA Files Suit Against Ad Agency in Rift With Key Partner". The Wall Street Journal. Retrieved April 18, 2019.
- ^ "NRA sues its main ad agency for allegedly withholding billing information". Fox News. March 2, 2019. Retrieved April 18, 2019.
External links
| International | |
|---|---|
| National | |
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