Talk:Casetify: Difference between revisions
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::What are your thoughts on including information like this to further round out the article? Thanks again! [[User:SBCornelius|SBCornelius]] ([[User talk:SBCornelius|talk]]) 21:31, 9 January 2023 (UTC) |
::What are your thoughts on including information like this to further round out the article? Thanks again! [[User:SBCornelius|SBCornelius]] ([[User talk:SBCornelius|talk]]) 21:31, 9 January 2023 (UTC) |
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== History == |
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Formerly Casetagram, Casetify's initial products were customized cell phone cases created using the purchaser's [[Instagram]] photos. Users could upload images from Instagram to an interface that allowed them create a custom collage or single-image case.<ref>{{Cite web |last=Ranj |first=Brandt |title=This startup lets you use your own photos to create a custom iPhone case for a little as $29 |url=https://www.businessinsider.com/guides/casetify-create-a-case-custom-iphone-tool-2018-10 |access-date=2022-10-19 |website=Business Insider |language=en-US}}</ref> Users can now create custom cases using photos from Instagram and [[Facebook]], or by directly uploading photographs and adding custom text.<ref>{{Cite web |last=Ranj |first=Brandt |title=This startup lets you use your own photos to create a custom iPhone case for a little as $29 |url=https://www.businessinsider.com/guides/casetify-create-a-case-custom-iphone-tool-2018-10 |access-date=2022-11-10 |website=Business Insider |language=en-US}}</ref> Casetify now produces additional products such as accessories for laptops, watches and watch bands<ref>{{Cite web |title=Casetify Apple Watch 6 bands hands-on: Affordable leather and metal bands |url=https://www.zdnet.com/pictures/casetify-apple-watch-6-bands-hands-on-affordable-leather-and-metal-bands/ |access-date=2022-11-14 |website=ZDNET |language=en}}</ref>, phone grips<ref>{{Cite web |last=Scott |first=Daniella |date=2022-11-07 |title=The best phone grips, rings and stands to elevate your phone set-up |url=https://www.cosmopolitan.com/uk/entertainment/g39672633/best-phone-ring-grip/ |access-date=2022-11-14 |website=Cosmopolitan |language=en-GB}}</ref>, wireless [[ear buds]]<ref>{{Cite web |last=Stewart |first=Sri Rain |last2=Stewart |first2=Sri Rain |date=2021-06-11 |title=The Best Phone Cases from CASETiFY |url=https://www.rollingstone.com/product-recommendations/electronics/best-casetify-phone-cases-1175819/ |access-date=2022-10-19 |website=Rolling Stone |language=en-US}}</ref>, MagSafe wallets<ref>{{Cite web |last=Altland |first=Rikka |date=2021-07-23 |title=Tested: CASETiFY MagSafe Wallet delivers first-party form and function without the Apple tax |url=https://9to5toys.com/2021/07/23/casetify-magsafe-wallet-review/ |access-date=2022-11-14 |website=9to5Toys |language=en-US}}</ref> and [[Nintendo Switch]] cases.<ref>{{Cite web |last=Hadley |first=Jupiter |date=2022-01-26 |title=Casetify Nintendo Switch Case — Stylish and sturdy |url=https://bigbossbattle.com/casetify-nintendo-switch-case-stylish-and-sturdy/ |access-date=2022-11-14 |website=Big Boss Battle (B3) |language=en-GB}}</ref> |
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The company has [[Brick and mortar]] locations in the United States<ref>{{Cite web |date=2022-11-14 |title=Casetify plots expansion plan, opening first US permanent store |url=https://insideretail.asia/2022/11/14/casetify-plots-us-expansion-plan-opening-first-permanent-store/ |access-date=2022-12-06 |website=Inside Retail |language=en-US}}</ref><ref>{{Cite web |date=2022-11-18 |title=Tech accessory brand Casetify opens doors on first retail location in the U.S. |url=https://www.mercurynews.com/2022/11/18/tech-accessory-brand-casetify-opens-doors-on-first-retail-location-in-the-u-s |access-date=2022-12-06 |website=The Mercury News |language=en-US}}</ref>, [[Hong Kong]], including a flagship store in the city's [[The Landmark (Hong Kong)|Landmark]] Mall complex, Japan, South Korea<ref>{{Cite web |date=2022-01-14 |title=Casetify launches its first South Korean store |url=https://insideretail.asia/2022/01/14/casetify-launches-its-first-south-korean-store/ |access-date=2022-11-14 |website=Inside Retail |language=en-US}}</ref> and a [[pop-up store]] in [[Bangkok]], [[Thailand]].<ref>{{Cite web |last=Lung |first=Tiffany |title=How Casetify Is Reinventing The Retail Experience Ahead Of The New iPhone 12 Launch |url=https://www.forbes.com/sites/tiffanylung/2020/10/13/how-casetify-is-reinventing-the-retail-experience-ahead-of-the-new-iphone-launch/ |access-date=2022-10-19 |website=Forbes |language=en}}</ref><ref>{{Cite web |date=2022-09-27 |title=CASETiFY launches a pop-up in Thailand and our phones are ready for a makeover |url=https://www.lifestyleasia.com/bk/gear/tech/casetify-pop-up-thailand-centralworld/ |access-date=2022-10-19 |website=Lifestyle Asia Bangkok |language=en-US}}</ref> As of October 2022, Casetify had a 4.0 user rating on [[Trustpilot]]. |
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=== Partnerships & Collaborations === |
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Casetify has launched collaborations with internationally-known artists, galleries and museums to produce cases featuring fine art. The [[Louvre]] collection features art by [[Leonardo da Vinci]], [[Eugène Delacroix]] and ancient works such as the [[Venus de Milo]].<ref>{{Cite web |last=Marzovilla |first=Julia |date=2021-02-23 |title=The Louvre x Casetify Collection Is The Epitome Of Museumcore |url=https://stylecaster.com/louvre-casetify-phone-case-collection/ |access-date=2022-12-08 |website=StyleCaster |language=en-US}}</ref> The [[Metropolitan Museum of Art]] partnered with Casetify to licenses products featuring the art of [[Van Gough]], [[Degas]] and [[Monet]]. Casetify has also partnered with individual artists such as [[David Shrigley]] and [[Yayoi Kusama]] to produce collections featuring their work.<ref>{{Cite web |title=CASETiFY Tap British Artist David Shrigley For Tongue-In-Cheek Techwear Collab |url=https://www.complex.com/style/casetify-david-shrigley |access-date=2022-12-08 |website=Complex |language=en}}</ref><ref>{{Cite web |date=2022-11-09 |title=CASETiFY x M+ Yayoi Kusama Special Capsule Collection |url=https://streetartnews.net/2022/11/casetify-x-m-yayoi-kusama-special-capsule-collection.html |access-date=2022-12-08 |website=StreetArtNews |language=en-US}}</ref> |
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Casetify has also collaborated with more than 100 companies<ref>{{Cite web |last=Giles |first=Oliver |title=“The World Rewards Creativity”—Casetify Co-founder Wesley Ng on How He Built One of the World’s Biggest Tech Accessories Brands |url=https://www.tatlerasia.com/style/fashion/wesley-ng-casetify-asias-most-stylish-2021 |access-date=2022-11-14 |website=Tatler Asia |language=en}}</ref>, including brands such as [[DHL]],<ref>{{Cite web |title=CASETiFY's new collab with DHL for Limited Edition iPhone Cases and Apple Watch Bands |url=https://hashtaglegend.com/style/casetifys-new-collab-dhl-limited-edition-iphone-cases-and-apple-watch-bands |access-date=2019-05-23 |website=#legend}}</ref> [[Blanc & Eclare]],<ref>{{Cite web |title=Casetify's Taps K-Pop Star Jessica Jung for Its Latest Collaboration |url=https://hypebae.com/2018/12/casetify-k-pop-star-jessica-jung-collaboration-phone-case |access-date=2018-12-22 |website=HYPEBAE}}</ref> [[Pokémon]],<ref>{{Cite web |last=Alexander |first=Julia |date=2019-05-02 |title=Casetify reveals adorable pokémon phone cases in time for Detective Pikachu |url=https://www.theverge.com/2019/5/2/18527134/casetify-pokemon-phone-cases-iphone-android-detective-pikachu |access-date=2019-05-23 |website=The Verge}}</ref> [[Pixar]],<ref>{{Cite web |title=Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone |url=https://appleinsider.com/articles/22/08/16/casetify-toy-story-iphone-13-case-review-your-favorite-pixar-characters-complement-your-phone |access-date=2022-10-19 |website=AppleInsider |language=en}}</ref> [[Lucasfilm|Lucas Film]],<ref>{{Cite web |title=Casetify Star Wars collection: Transport the original trilogy with your mobile gear |url=https://www.zdnet.com/article/casetify-star-wars-collection-transport-the-original-trilogy-with-your-mobile-gear/ |access-date=2022-10-19 |website=ZDNET |language=en}}</ref> [[Vetements]],<ref>{{Cite web |title=Vetements & CASETiFY Release Sticker-Covered iPhone Cases |url=https://hypebeast.com/2019/1/vetements-casetify-sticker-apple-iphone-case |access-date=2019-05-23 |website=HYPEBEAST}}</ref> and [[K-pop]] group [[BTS]] for phone case collections.<ref>{{Cite web |last=Tingley |first=Anna |last2=Tingley |first2=Anna |date=2022-07-25 |title=BTS and Casetify Drop ‘Permission to Dance’ Collection |url=https://variety.com/shop/bts-casetify-permission-to-dance-collection-1235325046/ |access-date=2022-10-19 |website=Variety |language=en-US}}</ref> The demand for individual Casetify products is frequently driven by their visibility among celebrities and influencers,<ref>{{Cite web |title=This Hypnotizing Cell-Phone Case Is the Latest Hollywood Obsession |url=https://www.yahoo.com/now/hypnotizing-cell-phone-case-latest-194500641.html |access-date=2022-10-20 |website=www.yahoo.com |language=en-US}}</ref><ref>{{Cite web |title=Olivia Rodrigo Designed the Coolest Casetify Phone Cases {{!}} Entertainment Tonight |url=https://www.etonline.com/olivia-rodrigo-designed-the-coolest-casetify-phone-cases-176798 |access-date=2022-10-20 |website=www.etonline.com |language=en-US}}</ref> such as [[Kylie Jenner]] and [[Gigi Hadid]].<ref>{{Cite web |title=Celebs Are Seriously Into These Personalized Phone Cases |url=https://www.yahoo.com/lifestyle/celebs-seriously-personalized-phone-cases-133000509.html |access-date=2022-11-15 |website=www.yahoo.com |language=en-US}}</ref> [[User:SBCornelius|SBCornelius]] ([[User talk:SBCornelius|talk]]) 20:23, 13 December 2022 (UTC) |
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== Updated InfoBox == |
== Updated InfoBox == |
Revision as of 22:27, 9 January 2023
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The Wikimedia Foundation's Terms of Use require that editors disclose their "employer, client, and affiliation" with respect to any paid contribution; see WP:PAID. For advice about reviewing paid contributions, see WP:COIRESPONSE.
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Suggesting expansion of the article
I've added my COI tag here and would like to suggest expansion of this article. As always, I'm open to feedback in service of consensus building. As a first step toward building a consensus, I hope all can agree that the current article is inadequate given the cultural significance of the subject.
Since there are currently no sections, I propose initial edits that bring this article in line with the format of similar articles by improving the initial summary paragraph, adding a history section, improving and correcting data in the Infobox, and including discussion what makes the company socially significant.
I'm including a proposed draft below, so please feel free to weigh in with any appropriate feedback. Thanks for your time and I look forward to hearing your thoughts on the subject. SBCornelius (talk) 20:23, 13 December 2022 (UTC)
- Partly done Hi @SBCornelius: I think this can be done with a few changes:
- 1. consolidate the list of products in "Casetify now produces..." to just say technology accessories, or similar, this reads WP:promotional. I'll omit the list of products.
- 2. "The demand for individual Casetify products is frequently driven by their visibility among celebrities and influencers, such as Kylie Jenner and Gigi Hadid." is subjective and could also be considered promotional. omitting this for now.
- 3. i'll also include these additional references to support fastest growing tech company: [1]https://www.wonderlandmagazine.com/2020/06/10/casetify-wes-ng-buzziest-tech-phone-accessories/ and [2]https://www.dhl.com/discover/en-id/about-dhl/success-stories/the-brand-making-your-phone-case-stand-out.
- Melodies1917 (talk) 18:24, 6 January 2023 (UTC)
- Hi @Melodies1917: Thank you for the feedback and help. SBCornelius (talk) 21:18, 9 January 2023 (UTC)
- Also, I'd written a couple of sections that I didn't include in my original request so as to not overwhelm the page. Your feedback about what you didn't include was helpful and has me wondering what you might think about these sections:
- (Perhaps in the History section)
- The company reports a compound annual growth rate of 70% with 2022 sales projected to exceed US$300 million. Casetify received its first external funding in June 2021 when the venture capital firm C Ventures acquired 10% of Casetify in a deal worth an undisclosed amount.[1][2]
- Products & Technology
- Most products are made with 50%-65% recycled materials.[3][4] In 2022, the company introduced ReCASETiFY, a program that manufactures new phone cases with materials from recycled phone cases sent in by consumers using ISO 14000 standards.[5][6][7] Not all Casetify products support Apple's MagSafe technology for the iPhone 12 and IPhone 13.[8]
- Web3 and NFT
- What are your thoughts on including information like this to further round out the article? Thanks again! SBCornelius (talk) 21:31, 9 January 2023 (UTC)
Updated InfoBox
It is requested that an edit be made to the fully protected article at Casetify. (edit · history · last · links · protection log)
This template must be followed by a complete and specific description of the request, so that an editor unfamiliar with the subject matter could complete the requested edit immediately.
Edit requests to fully protected pages should only be used for edits that are either uncontroversial or supported by consensus. If the proposed edit might be controversial, discuss it on the protected page's talk page before using this template. To request that a page be protected or unprotected, make a protection request. When the request has been completed or denied, please add the |
I've pulled data to update and expand the Info Box. See below. Any feedback is appreciated. SBCornelius (talk) 21:41, 9 January 2023 (UTC)
SBCornelius (talk) 21:41, 9 January 2023 (UTC)Casetify Formerly Casetagram Company type Private Industry Phone accessory Founded 1 October 2011Hong Kong inFounder - Ronald Yeung
- Wesley Ng
Headquarters Area servedWorldwide Products Mobile phone accessories
iPad accessories
Apple Watch accessories
MacBook accessoriesNumber of employees1,000[20] Website casetify .com
- ^ Lee, Zinnia. "Hong Kong's Adrian Cheng Targets Millennials By Investing In Tech Accessories Brand Casetify". Forbes. Retrieved 2022-10-19.
- ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2022-10-20.
- ^ Stewart, Sri Rain; Stewart, Sri Rain (2021-06-11). "The Best Phone Cases from CASETiFY". Rolling Stone. Retrieved 2022-10-19.
- ^ "Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone". AppleInsider. Retrieved 2022-10-19.
- ^ "Our 8 Favorite Eco Friendly Phone Cases - The Eco Hub". theecohub.com. 2022-09-28. Retrieved 2022-10-19.
- ^ Stewart, Sri Rain; Stewart, Sri Rain (2021-06-11). "The Best Phone Cases from CASETiFY". Rolling Stone. Retrieved 2022-10-19.
- ^ Altland, Rikka (2022-02-04). "Tested: CASETiFY's new iPhone 13 MagSafe cases back steep price tags with recycled builds". 9to5Toys. Retrieved 2022-10-19.
- ^ "Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone". AppleInsider. Retrieved 2022-10-19.
- ^ published, Beth Nicholls Contributions from Kulsoom Middleton (2022-10-17). "The best phone cases in 2022: protect your smartphone from everyday life". digitalcameraworld. Retrieved 2022-11-10.
- ^ published, Karen S. Freeman (2019-11-25). "CASETiFY Ultra Impact Case review: Ultra cute and protective". iMore. Retrieved 2022-11-10.
- ^ published, Beth Nicholls Contributions from Kulsoom Middleton (2022-10-17). "The best phone cases in 2022: protect your smartphone from everyday life". digitalcameraworld. Retrieved 2022-11-10.
- ^ Zibreg, Christian (2022-09-09). "The new iPhone 14 cases from Casetify survive the highest drop heights". iDownloadBlog.com. Retrieved 2022-11-10.
- ^ Zibreg, Christian (2022-09-09). "The new iPhone 14 cases from Casetify survive the highest drop heights". iDownloadBlog.com. Retrieved 2022-11-10.
- ^ published, Christine Chan (2022-02-08). "CASETiFY MagSafe Leather Case review: Wrap your iPhone in fun, sustainable leather". iMore. Retrieved 2022-11-10.
- ^ "Casetify Mirror case for iPhone helps you look good on the go". www.cultofmac.com. Retrieved 2022-11-10.
- ^ Ernest, Maya. "Casetify's Bored Ape Yacht Club collection licenses over $2M worth of NFTs". Input. Retrieved 2022-11-15.
- ^ Ernest, Maya. "Casetify's Bored Ape Yacht Club collection licenses over $2M worth of NFTs". Input. Retrieved 2022-11-15.
- ^ "CASETiFY Now Lets You Verify and Display NFTs in Your Phone Case". HYPEBEAST. 2022-01-28. Retrieved 2022-11-15.
- ^ Hall, Amalissa. "Casetify's Latest NFT: Will CEO Wesley Ng's HK$1.6 Million Investment Pay Off?". Tatler Asia. Retrieved 2022-11-15.
- ^ https://www.tatlerasia.com/people/wesley-ng
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