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1972 is considered to be the end of the series' "golden era". From 1973 onward, Trans Am would evolve into a lesser clone of the rival IMSA GT Championship, with similarly modified cars, but with a more conventional focus with vehicles such as the Chevrolet Beretta being used. IMSA GT's focus on exotic cars such as Ferraris and Porsches provided a more adaptable format, in comparison to Trans Am's reliance on domestic performance sedans.
Also contributing to the series' decline was the dominance of AMC. Follmer and Donohue had switched to AMC in 1970, ending the Ford vs Chevy rivalry that had made the series famous.