2013 YouTube Music Awards

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2013 YouTube Music Awards
DateSunday, November 3, 2013
LocationPier 36, New York City
Hosted byJason Schwartzman and Reggie Watts
Television/radio coverage
NetworkYouTube
YouTube Music Awards

The 2013 YouTube Music Awards, abbreviated as the YTMA, was the inaugural music award show presented by YouTube.

Unlike other award shows, the winners were entirely voted on by fans.[1] The show was directed by Spike Jonze.[2] "None of us have done anything live before or an awards show -- in a way we're all like amateurs on YouTube ourselves, making our first video. So even if it's messy, it'll be live," Jonze admitted to Billboard.com.[3]

Announcement and promotion

On September 30, 2013, YouTube uploaded Announcing the first-ever YouTube Music Awards, on its own channel.[4] The video revealed that the award show would be presented by Kia.[4] Several of the nominees, such as Epic Rap Battles of History and Eminem promoted their videos, in hopes they would win.[5][6] Innovation of the Year nominee, DeStorm Power, also made a video asking his fans to vote for him stating, "Let's bring one home, and keep it in the family," referring to the fact that he is considered a homegrown YouTube musician.[7]

Live performances & streaming

The award show featured live performances from music industry stars such as Lady Gaga, Eminem, Arcade Fire, and Avicii.[8][9] Aside from live performances, the award show was live streamed on YouTube.[10]

Nominees

Girls' Generations' "I Got a Boy" won Video of the Year.
Eminem won Artist of the Year, and performed "Rap God" to close the award show.
Taylor Swift's "I Knew You Were Trouble" won YouTube Phenomenon
Macklemore & Ryan Lewis won YouTube Breakthrough
DeStorm Power, winner of Innovation of the Year

On Monday, October 21, 2013, YouTube announced the nominees for the six categories of its inaugural music award show.[11] The nominees are based on video views, likes, comments, and subscriptions since September 2012.[12] However, YouTube has not yet published the final stats results on the votes.

Video of the Year

Video of the Year recognizes the video with most fan engagement based on views, likes, shares, and comments.

Artist of the Year

Artist of the Year recognizes the most watched, shared, liked, and subscribed-to artists.

Response of the Year

Response of the Year recognizes the best fan remixes, covers or parodies, based on views, likes, shares, and comments.

YouTube Phenomenon

Recognizing the songs that generated the most fan videos.

YouTube Breakthrough

Recognizing the artists with the greatest growth in views and subscribers.

Innovation of the Year

Creative Video Innovations with Most Views, Likes, Shares, Comments

Reception

The show was documented for being unusual compared to other award shows, as well as having moments of awkward pauses and brief technical difficulties.[13] Eminem's victory of Artist of the Year was, perhaps, the pinnacle of the feeling that the YouTube Music Awards' nominees were puzzling.[14] This is because a frequent criticism was that being the YouTube Music Awards, homegrown YouTube musicians should have been more frequently nominated than they were.[14][15] The Los Angeles Times stated, "He is hardly a YouTube sensation in the traditional sense. He's more of an MTV kind of guy. Shouldn't YouTube try harder to honor its own?", referring to Eminem and his victory at the YTMAs.[14] Yahoo! News stated "The 90-minute affair may have split the Internet audience down the middle, judging by comments posted on Twitter, in which some people complained of censorship, when the show's live stream stopped several times."[16]

Additionally, Girls' Generation, the Video of the Year's winner, received a considerable amount of negative backlash on Twitter from fans of the other candidates. [17]

References

  1. ^ Hilary Hughes (November 3, 2013). "YouTube Music Awards: Streaming of consciousness?". USA Today. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Aly Weisman (November 3, 2013). "Watch The First Ever YouTube Music Awards Live-Streaming Now". Business Insider. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Andrew Hampp (November 1, 2013). "YouTube Music Awards Director Spike Jonze Says 'Even If It's Messy, It'll Be Live'". Billboard. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ a b "Announcing the first-ever YouTube Music Awards". YouTube. September 30, 2013. Retrieved November 3, 2013.
  5. ^ "A Special Announcement from ERB". Epic Rap Battles of History. YouTube. October 26, 2013. Retrieved November 3, 2013.
  6. ^ Marshall Mathers (October 24, 2013). "Eminem YTMA Artist of the Year Tweet". Twitter. Retrieved November 3, 2013.
  7. ^ DeStorm Power (October 31, 2013). "YouTube Music Awards! I'm nominated!!! (Let's win this!)". DeStorm Power. YouTube. Retrieved November 3, 2013.
  8. ^ Andrew Gruttadaro (November 3, 2013). "2013 YouTube Music Awards Live Stream — Watch The Show Online". Hollywood Life. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ Gerrick D. Kennedy (November 3, 2013). "Los Angeles Times". Retrieved November 3, 2013.
  10. ^ "Live Now: YouTube Music Awards (YTMA)". YouTube. November 3, 2013. Retrieved November 3, 2013.
  11. ^ "Calling All Music Fans: YouTube Music Award Voting Opens Today". YouTube Official Blog. Blogspot. October 21, 2013. Retrieved November 3, 2013.
  12. ^ Jennifer Michalski (October 22, 2013). "Here Are The Nominations For YouTube's First Music Awards". Business Insider. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  13. ^ Chris Talbott (November 4, 2013). "Eminem, Swift Top Weird YouTube Music Awards". ABC News. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ a b c Jessica Gelt (November 3, 2013). "YouTube Music Awards: Eminem wins Artist of the Year ... wait, what?". Los Angeles Times. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ JB Clem (November 2, 2013). "COME ON MAN! Ylvis The Fox Not Nominated as a Youtube Phenomenon at 2013 Youtube Music Awards?". JB Clem. YouTube. Retrieved November 3, 2013.
  16. ^ Becca Milfeld (November 3, 2013). "Eminem takes top honor at YouTube music awards". Yahoo! News. Retrieved November 3, 2013. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ Peterson, Jacques. "Girls' Generation Wins Big At YouTube Music Awards, Racist Tweets From Losing Fandoms Follow".
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