|Type||Music television network
Entertainment news online venture
by Indrani Mukerjea
|Owner||New Silk Route (80%)|
|Pradeep Guha – Managing Director|
9X Media is India’s largest Music Broadcaster operating 5 music television channels and a Bollywood news portal – www.spotboye.com. Music Channels operated by 9X Media include 9XM, 9X Jhakaas, 9X Jalwa, 9X Tashan and 9XO. Going forward 9X Media plans to introduce more entertainment options catering to the 15 to 24 years old in India.
The company was founded by Indrani Mukerjea in 2007 through two companies, INX Media Pvt Ltd and INX News Pvt Ltd.
In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.
- 9XM : is the flagship channel of 9X Media. Since its launch in 2007, 9XM has been a prominent Bollywood music channel. 9XM airs the latest Bollywood songs interspersed with rib-tickling animation. It’s popular animation characters include Bade Chote, Bheegi Billi and Betel Nuts. Bade Chote of Bakwaas Bandh Kar fame entertain viewers with their jokes and funny messages.
- 9X Jalwa : IT airs Forever Young Bollywood music songs. The Channel also features Bollywood movie trivia through a series of short format shows and vignettes.
- 9X Tashan: is the Punjabi Music Channel and a category leader since its launch in 2011. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab.
- 9X Jhakaas: is India’s First Marathi Music Channel. Targeted at the confident and go-getter Marathi Music lovers, 9X Jhakaas airs Marathi film & non-film songs.
- 9XO: is the international music channel by 9X Media. The Channel airs contemporary English & International Music in India.
- SpotboyE : A Bollywood News portal. The website celebrates Bollywood and is the destination for news, features and stories of Bollywood movies, stars and people associated with Bollywood.
- "Peter And Indrani Mukerjea Stepping Down At INX; Pradeep Guha To Come Onboard As Consultant". contentSutra. 2009-03-10.
- "INX Media renamed 9X Media". afaqs!. 2010-08-05.
- "9XM gets into licensing and merchandising business". afaqs news bureau. afaqs. 5 August 2010. Retrieved 19 December 2015.
- "Super Hit Punjabi Music Channel to launch on 31st August 2011" (PDF). 9X Media. 2011-08-30.
- "9X Media Group launches Punjabi music channel 9X Tashan". CI Team. camapignindia.com. 31 August 2011. Retrieved 19 December 2015.
- "9X Jhakaas presents Maha Ganapati Utsav". indiantelevision.com. Archived from the original on 29 January 2015. Retrieved 24 November 2013.
- "9X Media's intl music channel 9XO launches on 24 April". IT Team. indiantelevision.com. 23 April 2012. Retrieved 19 December 2015.