9X Media

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9X Media
Type Music television network
Entertainment news online venture
Country India
Founded 2007
by Indrani Mukerjea
Owner New Silk Route (80%)
Key people
Pradeep Guha – Managing Director
Former names
INX Network
Official website

9X Media is India’s largest Music Broadcaster operating 5 music television channels and a Bollywood news portal – www.spotboye.com. Music Channels operated by 9X Media include 9XM, 9X Jhakaas, 9X Jalwa, 9X Tashan and 9XO. Going forward 9X Media plans to introduce more entertainment options catering to the 15 to 24 years old in India.


The company was founded by Indrani Mukerjea in 2007 through two companies, INX Media Pvt Ltd and INX News Pvt Ltd.

In March 2009, chairman and chief strategy officer Peter Mukerjea and founder and CEO Indrani Mukerjea left their management roles at INX Media.[1][2][3]

In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.[4]

Current stations[edit]

  • 9XM : is the flagship channel of 9X Media. Since its launch in 2007, 9XM has been a prominent Bollywood music channel. 9XM airs the latest Bollywood songs interspersed with rib-tickling animation. It’s popular animation characters include Bade Chote, Bheegi Billi and Betel Nuts. Bade Chote of Bakwaas Bandh Kar fame entertain viewers with their jokes and funny messages.[5]
  • 9X Jalwa : IT airs Forever Young Bollywood music songs. The Channel also features Bollywood movie trivia through a series of short format shows and vignettes.
  • 9X Tashan: is the Punjabi Music Channel and a category leader since its launch in 2011. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab.[6][7]
  • 9X Jhakaas: is India’s First Marathi Music Channel. Targeted at the confident and go-getter Marathi Music lovers, 9X Jhakaas airs Marathi film & non-film songs.[8]
  • 9XO: is the international music channel by 9X Media. The Channel airs contemporary English & International Music in India.[9]
  • SpotboyE : A Bollywood News portal. The website celebrates Bollywood and is the destination for news, features and stories of Bollywood movies, stars and people associated with Bollywood.

Former stations[edit]