|This article needs additional citations for verification. (August 2010)|
by Indrani Mukerjea
|Punit Pandey, Senior Vice President
Amar Tidke, Senior Vice President
In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.
Music TV channel 9xO launched in 2012, targeting the 12 to above age group and playing English songs. On 31 August 2011, the broadcaster launched 9x Tashan, a Punjabi music channel. This was followed by Marathi music channel 9x Jhakaas on 31 October 2011. They previously launched Hindi music channels 9X Jalwa and 9XM.
- "Peter And Indrani Mukerjea Stepping Down At INX; Pradeep Guha To Come Onboard As Consultant". contentSutra. 2009-03-10.
- "INX Media renamed 9X Media". afaqs!. 2010-08-05.
- "Super Hit Punjabi Music Channel to launch on 31st August 2011" (PDF). 9X Media. 2011-08-30.