In March 2020, it was officially announced that Mulatto signed with RCA Records.[1] Following the announcement, Mulatto released the promotional singles, "No Hook" and "He Say She Say" in April and May respectively. In July 2020, Mulatto recreated some of Gucci Mane's album covers, starting with the The State vs. Radric Davis. Gucci reacted positively.[2] Mulatto announced the single days later. Mulatto later appeared on Genius's YouTube show Verified, where she explained the lyrics to the song.[3]
Music video
A music video was released coinciding with the song's release. It was shot in Miami and directed by Arrad.[4] The video starts with a kid telling her mother that Mulatto has arrived, and her mother says that Gucci Mane cannot afford a girlfriend.[5] Mulatto raps in a mansion, seated in front of a group of women receiving pedicure from shirtless men, before they head out to the pool, where Gucci Mane is. He and Mulatto head to the front of the mansion, as he raps his verse.[6] The video ends with a tribute to Breonna Taylor.[5]