Massimo Dutti
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 Shop in the Passeig de Gràcia in Barcelona | |
| Company type | Sociedad Anónima |
|---|---|
| Industry | Retail |
| Founded | Spain (1985) |
| Founder | Armando Lasauca |
| Headquarters | , |
Number of locations | 642 (2021)[1] |
Area served | Worldwide |
| Products | Clothing |
| Revenue |  € 1,653 billion (2021)[1] |
Number of employees | 10,000 (2024)  |
| Parent | Inditex |
| Divisions |
|
| Website | www |
Massimo Dutti (Spanish pronunciation: [ˈmasimo ˈðuti]) is a Spanish low-end luxury clothing company specializing in cashmere and wool products, established in 1985 and owned by Spanish multinational company Inditex.
Overview
Despite the Italian name, "Massimo Dutti" is not a fashion designer.[2] The company employs over 10,000 people internationally.[3] When founded in 1985, its product range was limited to menswear. Its women's range was added in 1995. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the masstige market.
History
In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully in 1995. The company has diversified its supply and offers clothes for women and children, as well as perfumes.
International operations
It has 781 stores in 74 countries.[4]
Markets
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Corporate
The offices of Massimo Dutti are located in Tordera (Barcelona), unlike Inditex which is located in Arteixo (A Coruña).
Puig fragrances
Massimo Dutti fragrances are marketed by Puig Company.[7][8]
The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women.[9] While the existing Massimo Dutti fragrance line was distributed in a network of multi-brand retailers such as Douglas, El Corte Ingles and Amazon.com, the new collection is sold exclusively by Massimo Dutti in 400 Massimo Dutti stores and online in a total of 32 markets.
Philanthropy
In line with its social commitment, Massimo Dutti has, since 2001, worked with mental health and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities.[citation needed] Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities: Allariz (Ourense), Llagostera (Barcelona) and Igualada (Barcelona).[citation needed]
References
- ^ a b "Annual Report 2021" (PDF). Inditex S.A. Retrieved 30 January 2022.
- ^ Massimo Dutti
- ^ "Companies". www.massimodutti.com. Retrieved 2020-11-18.
- ^ "Massimo Dutti". Inditex. Retrieved 5 January 2022.
- ^ "Massimo Dutti". Inditex. Retrieved 5 January 2022.
- ^ "Massimo Dutti". Inditex. Retrieved 5 January 2022.
- ^ "Puig, a Spanish fashion empire that started with a lipstick". Modaes. Retrieved 26 April 2012.
- ^ "La familia Puig: perfumistas de España y Cataluña". ELMUNDO (in Spanish). 2014-04-12. Retrieved 2021-05-30.
- ^ Inditex on the move to take fragrance market by storm Santamaria, B., 2018.
Further reading
- Ashworth, Anne (June 7, 2006). "Massimo Dutti". The Times (London). Retrieved 2008-12-26.
- Ashworth, Anne (March 28, 2008). "Massimo Dutti's credit-crunch chic". The Times (London). Retrieved 2008-12-26.
External links
- Official website
Media related to Massimo Dutti at Wikimedia Commons
