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Nasty C

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Nasty C
Birth nameNsikayesizwe David Jr. Ngcobo
Also known asIvyson
Genres
Occupations
  • Rapper
  • Songwriter
  • Voice Actor
  • Record Producer
  • Professional Gamer
Instruments
Years active2013–present
Labels
Websitenastyc.africa
YouTube information
ChannelsNasty_C
Subscribers1.17 million
Total views200 million
Last updated: 2 August 2023

Nsikayesizwe David Junior Ngcobo[1] (born 11 February 1997),[2] known professionally as Nasty C, is a South African rapper, songwriter, actor, and record producer.

After releasing three mixtapes, one being "Undisputed" and two EPs, Ngcobo released his debut album Bad Hair (2016), and Strings and Bling (2018) which was associated and supported by his first tour, The Ivyson Tour.[3][4][5]

He was the youngest recipient of an award alongside Aewon Wolf and many at the 2015 South African Hip Hop Awards, namely the Best Freshman Award.[6][7]

In March 2020, Nasty C signed a joint venture deal with Def Jam Records, and released his United States official single after joining Def Jam, "There They Go", which gained him global recognition, he then released his third album on 28 August 2020, and his first on the label which is titled Zulu Man with Some Power (2020), in 2023 Nasty C released a mixed tape titled the Ivyson Army, he then later in July 2023 released two singles titled No More and Crazy Crazy.

Nasty C's fourth studio album I Love it Here (2023), debuted number one in South Africa.

Life and career

2006–2015: Early life and initial mixtapes

Nsikayesizwe David Junior Ngcobo was born on 11 February 1997 in Diepkloof, borough of Soweto, Johannesburg. After the passing of his mother who was involved in a fatal car accident when he was 11 months of age, he relocated to Durban, Kwa-Zulu Natal to be raised by his father, David Maviyo Ngcobo, who is a human resources manager.[8] His older brother Siyabonga Ngcobo influenced him to become a rapper as he learnt the basics of producing music from him at the age of nine he also has a younger brother Olwethu Ngcobo . Ngcobo attended Strelitzia Secondary School in Lotus Park, Durban where he completed his 12th grade.[9]

At the age of fourteen, Ngcobo released his debut mixtape One Kid, a Thousand Coffins on 14 May 2012.[10] He then released his debut EP L.A.M.E (Levitating Above My Enemies) on 4 April 2014.[11] The following year on 10 February, he released his second mixtape Price City which produced the successful single "Juice Back" that raised his prominence.[12] "Juice Back" later spawned a Gemini Major-produced remix featuring singer Davido and rapper Cassper Nyovest on 20 November 2015.

2016–2017: Bad Hair

Main article: Bad Hair (album)

On 11 February 2016, Ngcobo released "Hell Naw" which was later revealed to be the lead single from his upcoming debut album.[13] On 23 September, Ngcobo then released his debut album, Bad Hair under Mabala Noise Entertainment. For the album's artwork, he got his fans on Twitter to email him their portraits showing their bad hair periods, he then combined all the portraits in an artistic manner assembling his face.[14] Bad Hair reached number-one on the iTunes local charts and was the most streamed album in South Africa within its 24 hours.[15] Ngcobo released a 15-minute film featuring three songs from Bad Hair directed by Kyle Lewis. The short-film which included tracks "Don't Do It'", "Good Girls and Snapchat Hoes" and "Phases" featuring Rowlene, was commercially featured in several countries including France, Germany, United Kingdom and United States, which was infrequent for an African video.[16]

On 2 December 2016, Ngcobo released the extended version for Bad Hair named Bad Hair Extensions.[17] Bad Hair Extension featured new four songs including the lead single Allow featuring American rapper French Montana. In winning many accolades for both 2016 and 2017, Ngcobo received his biggest nomination which was for the 2017 BET Award for Best International Act: Africa where he lost to Wizkid.[18] He was also nominated for the 2017 MTV Europe Music Awards.[19] Ngcobo was ranked third on the 2016 MTV Base: SA's Hottest MCs.[20] In 2017 he was ranked again on the same event, this time at the fourth place.[21]

2018: UMG deals and Strings and Bling

Main article: Strings and Bling

On 16 February, Ngcobo signed a distribution deal with Universal Music Africa[22] in partnership with Universal Music South Africa and a talent booking deal with UMG Live Africa.[23] On 1 June, during his visit to Nigeria, he signed a distribution deal with Universal Music Group Nigeria,[24] before the pre-release of his singles, "Jungle" and "King" featuring American rapper A$AP Ferg, from his second album, Strings and Bling.[25] In June 2018, during a press release with Premium Times,[24] the general manager of Universal Music Group Nigeria, Ezegozie Eze said "Strings and Bling is a testament to skill, craft and passion that he brings to his game every single time, and we are thrilled to bring this excellent body of work to the market". Strings and Bling was then released on 6 July 2018 in both digital and physical formats.[26][27] TimesLIVE named Strings and Bling one of the best hip hop albums in South Africa, and it was also included in the list of hip hop albums on Tina magazine.[28][29] The album's other singles include "SMA" featuring Rowlene, and the promotional single "Gravy".

On 20 August 2018, Ngcobo established his own record label, Tall Racks Records.[30] His long-term associated singer Rowlene was the first act to sign under the label, alongside himself. Ngcobo began the Ivyson Tour on 6 October 2018, at the Melrose Arch in Johannesburg. The tour with five consecutive shows (four in South Africa and one in Namibia) was a success with filled up attendance.[31] At the end of 2018 he was ranked in MTV Base: SA's Hottest MCs for the third time in a row, at the third place.[32]

As for 2019, Ngcobo was named the ambassador of the male grooming company, Axe South Africa.[33] At the 2019 Dstv Mzansi Viewers Choice Awards his single "SMA (Vol. 1)" featuring Rowlene was nominated for Favourite Song Of the Year.[34] On November 24, 2019, he took home two AFRIMA awards includes Best African Rapper/Lyricist and Best African Collaboration.[35] He was also ranked at the top of MTV Base: SA's Hottest MCs for 2019, his fourth time in the row being ranked in that list.[36]

2019–2021: Def Jam, Def Jam Africa and Zulu Man with Some Power

Main article: Zulu Man with Some Power

produced by olu cakata

Ngcobo made the third installment of his concert tour, The Ivyson Tour, which kicked-off on 20 September 2019, in Cape Town, South Africa.[37][38] On 27 September 2019, he released "God Flow" featuring rapper crownedYung, the lead single of his then-upcoming third studio album, Zulu Man with Some Power. It was reported that there were international artists who would appear on the album.[39][40]

In March 2020, Billboard reported that Nasty C signed a joint venture deal with Def Jam Records, with the release of single "There They Go" as his debut under the label.[41]

In April 2020, Nasty C released the visual EP Lost Files, with the songs presented in performance clips on YouTube. He explained the EP's concept stating: "They're songs that didn't make it onto certain projects, songs that ended up as just ideas". On 14 May, the EP was uploaded on Apple Music.[42]

On 20 May 2020, Nasty C made his acting debut with a cameo role in the six-part Netflix African original young adult series Blood & Water, playing the role of Zhero.[43] On 28 May 2020, Nasty C signed with Universal Music Group flagship Def Jam Africa.[44] On 5 June, Nasty C teamed up with American rapper T.I. for the protest song "They Don't". Proceeds from the song benefit the non-profit organizations Until Freedom and Solidarity Fund, with lyrics referencing the murder of George Floyd.[45] On 25 June, he released a collaborative mixtape with DJ Whoo Kid, titled Zulu.

After several postponements, on 6 August 2020, Nasty C took to his social media and announced that his much anticipated album Zulu Man with Some Power would be released within the month of August. He released the track list consisting of 20 songs featuring international and South African artists, including Lil Keed, Ari Lennox, Lil Gotit, T.I, Tellaman and Rowlene. The album was released 28 August 2020.[46][47] In November 2020, Nasty C won Best Male Rap Act award at African Muzik Magazine Awards 2020 ceremony.[48] In December 2020, he was ranked third in the MTV Base: SA's Hottest MCs list, his fifth time in a row to appear on that list.[49]

In June 2021, he released a single titled "Best I Ever Had".[50][51] At the 6th ceremony of All Africa Music Awards, he received three nominations for Songwriter of the Year, Best Male Artist in Southern Africa and Best African Rapper/Lyricist.[52] He was ranked third again in the 2021 MTV Base: SA's Hottest MCs list, his sixth time in a row on that list.[53]

2022–present: I Love it Here, Ivyson Army Tour, African Throne World Tour

In May 2022, he embarked on the Ivyson Army Tour, which started on May 7 (Bloemfontein); the tour included 5 dates that ran from May 7 until June 4, 2022.[54]

In June 2022, he landed a role on the Disney+ animated series Kizazi Moto: Generation Fire.[55][56]

In May 2023, Nasty C and Cassper Nyovest announced African Throne World Tour, which includes 12 dates.[57] It will run from August 18, Arusha, Tanzania until 28 October 28, Johannesburg, South Africa.

In early August 2023, Nasty C announced his fourth studio album, I Love It Here, released on September 15, 2023.[58][59] The album debuted number 1 in South Africa.[60]

Discography

Main article: Nasty C discography

Studio albums

Mixtapes

  • One Kid a Thousand Coffins (2013)[61][62]
  • Price City (2015)
  • Zulu (2020)[63]
  • Ivyson Army Tour Mixtape (2022)

Extended plays

Filmography

Television

Film and Television
Year Title Role note Ref.
2020 Blood & Water Zhero Guest Role [43]
2020 Zulu Man In Japan Himself Documentary [67]
2023 Kizazi Moto: Generation Fire Manzo (voice) Guest role; Episode: "Mkhuzi: The Spirit Racer"

Tours

Headlining tours

  • The Ivyson Tour (2017–2021)
  • The Ivyson Army (2022)[68]
  • African Thrones with Cassper Nyovest (2023)

Awards and nominations

Year Award Ceremony Prize Work/Recipient Result
2015 South African Hip Hop Awards 2015 Best Freshman[69] Himself Won
2016 South African Hip Hop Awards 2016 Lyricist of the Year[70] Nominated
2017 16th Metro FM Music Awards Best New Artist[71] Bad Hair Extensions Won
Best Male Album[71] Won
Best Hip Hop Album[71] Won
Song of the Year[71] "Hell Naw" Won
BET Awards Best International Act: Africa[72] Himself Nominated
2021 SAMAs 27 Best Hip Hop Album Zulu Man with Some Power Won[73][74]
MTV Africa Music Awards 2021 Best Hip Hop Artist Himself Won[75]
2023 Metro FM Music Awards Best Collaboration[76] "Lemons (Lemonade)" Won
2023 African Entertainment USA Awards Best Hip Hop/Rap Himself Pending[77]

See also

References

  1. ^ Methil, Renuka (8 June 2020). "The Def Jam Star And Trend-Setter In African Music: 'I Come From A Place Where Dreaming Is Not A Thing'". Forbes Africa. Retrieved 8 June 2020.
  2. ^ Yates, Bennett (10 February 2020). "Here is all about Nasty C including his house, cars, parents and girlfriend". Briefly. Retrieved 7 August 2023.
  3. ^ "Nasty C's Bad Hair turns out good - the review". True Africa.
  4. ^ "Album Review – Nasty C's "Strings & Bling"". The Plug.
  5. ^ "Nasty C diz ao Eminem para não prestar atenção ao seu vídeo recente". Pétalas de moz.
  6. ^ "2015 SOUTH AFRICAN HIP HOP AWARD WINNERS". MTV Base. Retrieved 7 July 2018.
  7. ^ Klein, Alyssa. "And The 2015 South African Hip-Hop Awards Winners Are..." OkayAfrica. Retrieved 7 July 2018.
  8. ^ "This is how Nasty C got his name". Channel24.
  9. ^ "Nasty C goes big at 20". Roodepoort Northsider. Archived from the original on 25 May 2019. Retrieved 27 April 2019.
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  11. ^ "Nasty_C, Nasty_C New Releases: C L.A.M.E EP (Extended Play Version) on Beatport". pro.beatport.com. Retrieved 21 January 2016.
  12. ^ "Nasty C drops hot video". East Coast Radio.
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  15. ^ "Nasty C's Bad Hair Tops iTunes Album Chart, Despite Being Free". Quench SA.
  16. ^ "Apple Music praises Nasty C's 'epic' Bad Hair video". EastCoastRadio.
  17. ^ "Nasty C - Bad Hair Extensions (File, AAC, Album)". Discogs.
  18. ^ "BABES, AKA AND NASTY C NOMINATED FOR BET AWARDS!". Daily Sun.
  19. ^ "Babes Wodumo, Nasty C nominated for #MTVEMA". DStv.
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  21. ^ "KWESTA crowned SA's Hottest MC of 2017 | YOMZANSI". www.yomzansi.com. 1 December 2017. Retrieved 6 March 2022.
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  33. ^ "Nasty C On His Axe Ambassadorship". People Magazine. Archived from the original on 24 October 2020. Retrieved 27 April 2019.
  34. ^ Ferreira, Thinus (29 November 2019). "Nominees for the 2020 DStv Mzansi Viewers' Choice Awards announced | Channel". News24. South Africa.
  35. ^ Durosomo, Damola. "Burna Boy, Nasty C, Stonebwoy, Nadia Nakai & More Win 2019 AFRIMA Awards - OkayAfrica". OkayAfrica. Retrieved 24 November 2019.
  36. ^ Mkhabela, Sabelo (12 December 2019). "These Are The 10 Hottest South African MCs of 2019 According to MTV Base". OkayAfrica. Retrieved 6 March 2022.
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  40. ^ "Everything We Know About Nasty C's New Album". ZAlebs. Archived from the original on 27 September 2019. Retrieved 27 September 2019.
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  43. ^ a b Ngwadla, Nkosazana (14 May 2020). "Rapper Nasty C makes his acting debut in Netflix's 'Blood & Water'". Channel 24. Retrieved 14 May 2020.
  44. ^ Adegoke, Yinka. "The legendary hip hop label Def Jam has been launched in Africa". Quartz Africa. Retrieved 26 June 2020.
  45. ^ Strauss, Matthew (8 June 2020). "T.I. and Nasty C Share New Song "They Don't": Listen". Pitchfork. Retrieved 8 June 2020.
  46. ^ Young, Alex (7 August 2020). "Nasty C Drops New Single "Palm Trees": South African rapper is set to release his new album Zulu Man With Some Power on August 28th". Consequence of Sound. Retrieved 27 August 2020.
  47. ^ "'Legendary' or 'take the L'? Here's what the streets think of Nasty C's new album". TimesLIVE.
  48. ^ Hansen, Gabriel Myers (16 November 2020). ""African Muzik Magazine Awards 2020: All the winners | Music In Africa". Music In Africa.
  49. ^ Tucker, Mercia (27 January 2021). "MTV Base ranks its Hottest MCs (and new wave artists) for 2020". The Plug. Retrieved 6 March 2022.
  50. ^ "Listen to Nasty C's New Song 'Best I Ever Had' - OkayAfrica". OkayAfrica. 4 June 2021.
  51. ^ Kekana, Chrizelda (4 June 2021). "Fans praise Nasty C for his range after he drops new song, 'Best I Ever Had'". TshisaLIVE.
  52. ^ Hansen, Gabriel Myers. "All Africa Music Awards 2021: All the nominees | Music In Africa". Music In Africa. Retrieved 23 September 2021.
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  54. ^ Shumba, Ano (6 May 2022). "SA: Nasty C invites US rapper Domani on his Ivyson Army Tour | Music In Africa". Music in Africa. Retrieved 7 May 2022.
  55. ^ Zuma, Mbalenhle (17 June 2022). "Nasty C to star in new Disney+ animated series 'Kizazi Moto'". SundayWorld. Retrieved 17 June 2022.
  56. ^ de Wee, Naledi (17 June 2022). "Kizazi Moto: Generation Fire': Nasty C bags role in animated series". The South African. Retrieved 18 June 2022.
  57. ^ https://www.timeslive.co.za/tshisa-live/tshisa-live/2023-07-14-we-cant-wait-to-bring-it-to-you--cassper-nyovest-and-nasty-c-share-african-throne-world-tour-dates/
  58. ^ https://hypemagazine.co.za/2023/08/11/nasty-c-announces-new-18-track-album-and-official-release-date/
  59. ^ "Nasty C Declares 'I Love It Here' As His Best Album To Date - SA Hip Hop Mag". South Africa Hip Hop Magazine. 15 September 2023. Retrieved 15 September 2023.
  60. ^ "Nasty C's Unreleased Album "I Love It Here" Tops Apple Music Chart - SA Hip Hop Mag". South Africa Hip Hop Magazine. 14 September 2023. Retrieved 15 September 2023.
  61. ^ One Kid a Thousand Coffins by Nasty_C, 24 May 2013, archived from the original on 3 March 2022, retrieved 3 March 2022
  62. ^ "One Kid a Thousand Coffins - YouTube". www.youtube.com. Retrieved 3 March 2022.
  63. ^ "Millions all the way! Nasty C celebrates streaming milestones [watch]". The South African. 17 August 2021. Retrieved 3 March 2022.
  64. ^ C L.A.M.E - EP by Nasty_C, 4 April 2014, retrieved 3 March 2022
  65. ^ "C L.A.M.E EP (Extended Play Version) - YouTube". www.youtube.com. Retrieved 3 March 2022.
  66. ^ "You Can Now Stream Nasty C's 'Lost Files' EP". OkayAfrica. 14 May 2020. Retrieved 3 March 2022.
  67. ^ "Zulu Man In Japan - Netflix". Netflix. Archived from the original on 7 June 2022. Retrieved 10 October 2020.
  68. ^ "Nasty C's The Ivyson Tour Gets Date | Fakaza News". Fakaza News. 26 July 2017.
  69. ^ "2015 SAHHA WINNERS". SA Hip Hop Awards. Archived from the original on 27 February 2017. Retrieved 26 February 2017.
  70. ^ "Sahha 3 nominated 2016". SA Hip Hop Awards. Archived from the original on 12 November 2016. Retrieved 26 February 2017.
  71. ^ a b c d "FULL LIST: Metro FM Award winners 2017". Channel 24. Retrieved 26 February 2017.
  72. ^ "BET Awards 2017 | Best International Act – Africa | Nominees". BET.com. Retrieved 28 February 2018.
  73. ^ Dayile, Qhama (31 July 2021). "Here's the full list of the SAMA winners | Drum". News24. South Africa.
  74. ^ Shumba, Ano (19 May 2021). "South African Music Awards 2021: All the nominees | Music In Africa". Music In Africa.
  75. ^ "Here Are the 2021 MTV Africa Music Awards Nominees". OkayAfrica. 11 December 2020. Retrieved 1 July 2021.
  76. ^ "'Sete' shockingly snubbed at lacklustre Metro FM Music Awards show". Independent Online. 7 April 2023. Retrieved 7 April 2023.
  77. ^ Gaanakgomo, Constance (18 September 2023). "Nasty C bags an international nod in the African Entertainment Awards USA". TimesLIVE. Retrieved 18 September 2023.
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