Jump to content

La Fauxmagerie

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Unionjackrabbit (talk | contribs) at 20:10, 20 December 2023 (→History: Purezza). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

La Fauxmagerie
Formation2019
11762201
HeadquartersShoreditch, London
Websitelafauxmagerie.com

La Fauxmagerie (from French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop.[1][2] It sells plant-based substitutes for dairy cheese,[3] operating a retail store in London's Shoreditch area as well as selling online and wholesale.[4] Founded in 2019, the shop's range includes vegan versions of Camembert, Cheddar, goat cheese, blue cheese, and feta.[5] La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[2] over the use of the phrase "plant-based cheese".[5] It is operated by the Welsh[6][7] siblings Rachel and Charlotte Stevens. Both founders follow a vegan diet and play an active role in the day to day running of their Shoreditch store and product development.[5]

History

Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017 while searching for better quality plant-based products. They opened La Fauxmagerie in London's Brixton district in 2019 and quickly gained a loyal customer following, outgrowing their first store within 6 months.[3] They moved to a much larger store in the Brick Lane area in Shoreditch, London, in June 2019 and launched their e-commerce offering in the same month.[8]

La Fauxmagerie grew significantly in its first 3 years, expanding their retail and online offering, launching their own brand of aged plant-based cheeses, and opening London's first dedicated vegan wine and cheese bar - The Cheese Cellar, which is situated beneath their Shoreditch store. In May 2022, the company started supplying Waitrose supermarkets.[9]

In 2023, Purezza acquired a majority stake in the company.[10]

References

  1. ^ "The UK's First Vegan Cheese Shop Isn't Afraid of Controversy". www.vice.com. Retrieved 2021-08-24.
  2. ^ a b Horton, Helena (2019-02-11). "UK's first vegan 'cheese' monger is misleading customers, dairy industry complains". The Telegraph. ISSN 0307-1235. Retrieved 2021-08-22.
  3. ^ a b Clements, Laura (2019-03-20). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 2021-08-22.
  4. ^ "La Fauxmagerie". La Fauxmagerie. Retrieved 2021-08-22.
  5. ^ a b c "To brie or not to brie: can vegan 'cheese' taste as good as dairy?". the Guardian. 2019-02-20. Retrieved 2021-08-22.
  6. ^ "LA FAUXMAGERIE LTD - Incorporation Statement of capital on 2019-01-11 (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-08-22.
  7. ^ "LA FAUXMAGERIE LTD filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2022-01-27.
  8. ^ "Vegan Cheesemonger La Fauxmagerie Is Moving To East London This Week". Londonist. 2019-07-03. Retrieved 2021-08-22.
  9. ^ Soule, Alice (2022-05-31). "La Fauxmagerie launches in Waitrose stores". The Vegan Review. Retrieved 2022-08-28.
  10. ^ restaurantonline.co.uk (2023-11-13). "Purezza acquires plant-based cheesemonger La Fauxmagerie". restaurantonline.co.uk. Retrieved 2023-12-20.


Stub icon

This cheese-related article is a stub. You can help Wikipedia by expanding it.

Stub icon

This veganism and vegetarianism-related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=La_Fauxmagerie&oldid=1190951721"