"Fancy" (stylized in all caps) is a song by South Korean girl group Twice. It was released by JYP Entertainment on April 22, 2019, as the lead single from the group's seventh extended play, Fancy You.
Background and composition
"Fancy" was co-written by Black Eyed Pilseung, who has written many of Twice's previous title tracks including the debut single "Like Ooh-Ahh", "Cheer Up", "TT" and "Likey". The songwriting duo, which consists of Rado and Choi Kyu-sung, are credited alongside Jeon Goon.[1][2] It was described as a "dramatic and dynamic song that features group in a totally new light". While keeping the group's previous quirky festive tone that has defined a majority of its hits, "Fancy" blends mellow mood pop electro beats with the members’ sophisticated, strong melodies. Singing about love, the bandmates boldly express their emotions with lines like "I won’t ever let you go" and "It doesn’t matter who liked who first".[3]
Tamar Herman from Billboard described the song as a "bouncing electro-pop track that keeps the group’s quintessentially retro-inspired, addicting sound while turning to a bit of a bolder styling that revels in dynamic synths and playful digital quirks". The group's vocals take on a bit more of a mature, sultry tone during the verses, but maintains the group's exuberant, upbeat energy for the song's chorus.[1]
The music video of "Fancy" was uploaded online on April 22, 2019.[1] In the same day, the music video became the seventh-biggest debut on YouTube, garnering over 42.1 million views in a single day.[14] The music video was ranked third place on 2019 YouTube's Most Popular Music Video in South Korea.[15] It also ranked at No. 10 on 2019 YouTube's Top Trend Music Video in Japan.[16]
Twice held a live broadcast on V Live to commemorate their comeback, where they also performed the full choreography of the song for the first time.[17] The group also promoted "Fancy" on several music programs in South Korea including M Countdown, Music Bank, Show! Music Core, Inkigayo and Show Champion, on April 25, 26, 27, 28, and May 1, respectively.[18][19]
Japanese version
The Japanese version of "Fancy" was released on July 24, 2019, as a B-side of Twice's 5th maxi single, "Breakthrough"'. The Japanese lyrics were written by Eri Osanai as well as Black Eyed Pilseung and Jeon Gun, who also wrote the original Korean lyrics.[20]
^ ab"2019년 18주차 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on December 27, 2019. Retrieved May 10, 2019.
^"2019년 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on February 26, 2020. Retrieved January 10, 2020.