Edmonds Cookery Book
 2008 centenary edition | |
| Language | English |
|---|---|
| Publication place | New Zealand |
| Media type | |
| 641.5 | |
The Edmonds Cookery Book is a recipe book focusing on traditional New Zealand cuisine. It was first published as The Sure to Rise Cookery Book in 1908[1] as a marketing tool by baking powder manufacturer Thomas Edmonds (today part of Goodman Fielder), but it is now known as a Kiwi icon.
The front cover shows the old factory on Ferry Road in Linwood, Christchurch (since demolished) and their slogan "Sure to Rise". Only two copies of the first edition are known to survive.[1] The cookbook has gone through many editions in its 100-year history. In 1955, a "De Luxe" edition was introduced, and had gone through 57 reprints by 2006.[2]
The book has been described as "as much a part of New Zealand kitchens as a stove and knife," and at one time it was "sent unsolicited to every newly engaged couple in New Zealand."[3]
Edmonds recipe books have sold over 3,000,000 copies. It remains New Zealand's fastest selling book with over 200,000 copies sold in one year.
Editions
The Edmonds Cookery Book has made several changes over its history to adapt to changing New Zealand tastes and new kitchen technology.[4]
| Edition | Year | Changes |
|---|---|---|
| 1st | 1955 | First De Luxe edition. |
| 8th | 1967 | Additional recipes for pasta, cake mixes and puddings. |
| 15th | 1976 | Change to spiral bounding. Dual imperial and metric units introduced. |
| 16th | 1978 | New Egg section. Gas oven conversions added. |
| 17th | 1980 | New Poultry and Cake Mix sections. |
| 18th | 1982 | New cover design. First microwave recipes. Cake Baking Powder section removed |
| 27th | 1988 | Cover now features an illustration of Edmonds factory rather than a photograph. Expanded microwave baking sections. Index relocated to back. Food for Invalids section removed. |
| 34th | 1993 | New International Foods and Breakfast sections added. Section on good nutrition added. Imperial units dropped. |
| 45th | 1999 | New cover design. |
| 60th | 2008 | 100th anniversary edition. New cover design. |
References
- ^ a b "The Edmonds Cookbook". New Zealand Ministry for Culture and Heritage. Retrieved 2009-02-17.
- ^ Edmonds Cookery Book, 2006
- ^ Palenski, Ron: Kiwi Milestones : New Zealand's Population Through the Millions Hodder Moa Beckett, 2004 ISBN 978-1-86958-981-3
- ^ "Edmonds Cookery Book History". Edmonds. Retrieved 2 October 2016.