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Rajendra Srivastava

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Rajendra Srivastava
Born (1951-06-17) June 17, 1951 (age 73)
Alma materUniversity of Pittsburgh
The University of Rhode Island
Indian Institute of Technology Kanpur
OccupationAcademic
TitleDean of Indian School of Business
AwardsMaynard Award
Paul Root Award
Sheth Award
Vijay Mahajan Award
Alpha Kappa Psi Award

Rajendra K. Srivastava, Ph.D. is the dean of the Indian School of Business.[1] Previously, he was the provost at Singapore Management University. He previously held a named professorship at Emory University. He was listed in the Forbes's Tycoons of Tomorrow 2018.[2]

Academic career

He was born in India and studied at the Indian Institute of Technology in Kanpur and the University of Rhode Island, and got a Ph.D. in business administration at the University of Pittsburgh. Upon completing his degree he took a position at the University of Texas at Austin.

After twenty years at the University of Texas he left to accept the position of Roberto C. Goizueta Professor of Marketing at the Goizueta Business School at Emory University. In 2008, was appointed Provost of Singapore Management University.

Professional activities

Srivastava has published articles in journals including the Journal of Marketing and the Journal of Marketing Research. His fields of interest include marketing strategy, brand management, management of market-based assets, customer management, and the financial impact of marketing activities.

Honors

Srivastava received the American Marketing Association's Maynard Award,[3] Paul Root Award,[4] Sheth Award[5] (all for Journal of Marketing articles), Vijay Mahajan Award[6] and Alpha Kappa Psi Award, and the University of Texas CBA Foundation Award.

Bibliography

  • "Role of Brands in Managing Innovation". The Future of Branding. United Kingdom: SAGE Publishing. 2016. ISBN 978-9-3515-0316-3.

References

  1. ^ Udgirkar, Trushna (6 January 2016). "ISB appoints Rajendra Srivastava as new Dean". Livemint.
  2. ^ Gangal, Neeraj (20 September 2018). "Tycoons of Tomorrow: Torchbearers of the future". Forbes India.
  3. ^ Harold H. Maynard Award Previous Winners, AMA
  4. ^ MSI/H. Paul Root Award Previous Winners, AMA
  5. ^ Sheth Foundation/Journal of Marketing Award Previous Winners, AMA
  6. ^ Vijay Mahajan Award Previous Winners, AMA
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