Alternative model

Malice McMunn, with her trademark mohawk.

Alternative modeling is a branch of the modeling industry that features models who do not conform to mainstream ideals of beauty. Alternative models are often niche-specific, with a personal style that represents subcultures like goth, steampunk, and fetishism. An alternative model may, for example, be tattooed, pierced, or have other body modifications, have distinctively subcultural hair such as being shaved, dyed a distinctively unnatural color, or styled into a mohawk or dreadlocks. Alternative modeling can be clothed or unclothed.

Alternative modeling was given substantial mainstream media coverage in the last decade, partly through the creation and popularization of community-based alternative modeling paysites, like GodsGirls and SuicideGirls. Alternative modeling community sites usually promote their models for their personality as well as for their looks and portfolio.

Markets

Alternative models are often employed to promote niche products, either in shops or online, particular subcultural clothing shops and websites.

Notable models

• Yasmin Benoit
• Anita De Bauch of 'The "Ugly" Girl's Guide to Modelling'
• Billi Gordon
• Kato
• Masuimi Max
• Mosh
• Ulorin Vex
• Dita Von Teese

See also

• Alternative culture
• Alternative fashion
• Model (profession)
• Fetish model
• The Alternative Model Directory, online database aimed at the alternative modeling industry