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Annabelle (magazine)

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Annabelle
Annabelle (4 February 2015 issue)
CategoriesWomen's magazine
FrequencyWeekly
Circulation51,255 (2016)
FounderMabel Zuppinger
Founded1938; 86 years ago (1938)
First issue1 March 1938
CompanyMedienart
CountrySwitzerland
Based inZurich
LanguageGerman
WebsiteAnnabelle

Annabelle is a Swiss women's fashion magazine published in German language. The magazine also covers feminist issues and initiated several campaigns about improving women's social status. It is called the Marie Claire of Switzerland.[1] Its headquarters is in Zurich.[2]

History and profile

Annabelle was established in 1938[3] and the first issue was published on 1 March 1938.[1][4] The idea to launch Annabelle was developed by the publishers Karl von Schumacher and Manuel Gasser.[5] The founder and the launching editor was Mabel Zuppinger,[3][4] an Austrian woman living in Zurich.[6]

The magazine was part of and published by Tamedia[7][8] until October 2019 when it was sold to Medienart.[9] It was published monthly,[2] later increasing its frequency to weekly.[10] The target audience of the magazine is women in German-speaking Switzerland.[7]

Although Annabelle is a women's fashion magazine, it also has a long history of covering political and social issues, including feminism.[11] Initially, the magazine was a regular publication for housewives.[5] During the 1940s and 1960s it covered articles on the growing consumer industry and at the same time it supported the education of girls.[5] In the next decade it extensively featured articles related to the problems of working women as well as divorce and sex-related problems.[5] In the 1980s the magazine specifically targeted young, active, and energetic women who were emancipated, but feminine.[5]

Annabelle also deals with the status of women living in other regions, featuring articles concerning the sexuality of women in the Arab world and honour killing in Albania.[4] In 2006 the magazine launched a petition, "No weapons at home", to support for a ban on shotguns at home.[12] The magazine campaigned for a 30 percent increase in the number of women in the boardrooms of Swiss companies in 2013.[3] The same year Tamedia, the parent company of the magazine, banned it from reporting political events, such as the emancipation of women, that might cause social unrest.[11] The magazine also publishes interviews with significant figures, including Federal Councillor Simonetta Sommaruga.[13]

From 2004 to 2013 Lisa Feldmann was the editor-in-chief of Annabelle.[4] She was replaced by Silvia Binggeli.[14] Since July 2019 Jacqueline Krause-Blouin assumes the editor-in-chief position.[9]

Annabelle has a travel supplement, ReiseNews, which is published five times a year.[15]

Circulation

Annabelle had a circulation of 71,292 copies in 2010, 71,445 copies in 2011 and 70,178 copies in 2012.[16] In 2015 the magazine sold 66,121 copies.[7] The 2016 circulation of the magazine decreased to 51,255 copies.[17]

References

  1. ^ a b ""Annabelle" – Frauenzeitschrift wird 75". SRF. 1 March 2013. Retrieved 26 December 2016.
  2. ^ a b "Annabelle. Factsheet". Adnative. Archived from the original on 26 December 2016. Retrieved 25 December 2016.
  3. ^ a b c Malcolm Curtis (9 October 2012). "Swiss boardrooms need more women: campaign". The Local. Retrieved 26 December 2016.
  4. ^ a b c d Jan Strobel (2 April 2013). "Die Lotsin der Frauen geht von Bord". Tagblatt Zurich (in German). Retrieved 26 December 2016.
  5. ^ a b c d e Sabine Bitter (28 February 2013). "Grand old Lady: Frauenzeitschrift "Annabelle" wird 75". SRF (in German). Retrieved 26 December 2016.
  6. ^ Daniele Muscionico (2011). "Vergessene Grande Dame". Die Weltwoche. No. 1. Retrieved 26 December 2016.
  7. ^ a b c "Annabelle (print)". International Media Sales. Archived from the original on 26 December 2016. Retrieved 25 December 2016.
  8. ^ "Tamedia with a solid result in a difficult market environment". WAN IFRA. Zurich. 30 August 2012. Retrieved 25 December 2016.
  9. ^ a b "The magazine publisher Medienart is taking over Annabelle magazine from Tamedia". Bloomberg. 25 September 2019. Retrieved 19 January 2020.
  10. ^ "Dr. Pietro Supino Tamedia AG" (PDF). Ernst & Young Global Limited. 2016. Retrieved 26 December 2016.
  11. ^ a b Edda Humprecht (2016). Shaping Online News Performance. Palgrave Macmillan UK. p. 12. ISBN 978-1-137-56668-3.
  12. ^ "Women's magazine hands in gun ban petition". Swiss Info. 19 September 2006. Retrieved 25 December 2016.
  13. ^ Clare O'Dea (2016). The Naked Swiss: The Nation Behind 10 Myths. Schwabe AG. p. 87. ISBN 978-3-905252-91-0.
  14. ^ "Important dates in 2013". Tamedia. Retrieved 26 December 2016.
  15. ^ "Publications". Tourismus Lifestyle Verlag GmbH. Archived from the original on 27 December 2016. Retrieved 26 December 2016.
  16. ^ "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 26 December 2016.
  17. ^ "Annabelle". Tamedia. Archived from the original on 26 December 2016. Retrieved 25 December 2016.
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