Muddyfox
 Muddyfox logo | |
| Product type | Bicycles, cycling accessories and apparel. |
|---|---|
| Owner | Universal Cycles |
| Country | United Kingdom |
| Introduced | 1980s |
| Website | muddyfox |
Muddyfox (formerly Muddy Fox) is a bicycle manufacturer. The company was founded by the serial entrepreneur Aristidis Hadjipetrou and Drew Lawson after spotting a gap in the market in the UK for off-road bicycles with stronger frames and chunkier tyres which offered the user more versatility and range, following from the success of developers in America like Gary Fisher[1] The company developed a successful marketing campaign based around a yellow background with black fox paw prints and were instrumental in reimagining the style of off-road cycling in the UK.
After numerous owners, the company is now based in Basildon, Essex, England, still specialising in mountain bikes and other flatbar bicycles. The company produced BMX bikes in the 1980s before a slump in the market forced them to switch to mountain bike production. The company has been a brand of Universal Cycles since 2001,[2] itself since 2009 a majority-owned subsidiary of Sports Direct,[3] and produces Silver Fox bicycles for bigbox retailers such as Argos.
See also
References
- ^ https://www.bikebiz.com/founders-of-muddy-fox-reunited-by-mtb-history-film/
- ^ "The Muddy Fox Sale: Part Two". bikebiz. 29 March 2001. Retrieved 21 November 2017.[permanent dead link]
- ^ "Company Overview of Universal Cycles Limited". Bloomberg. 20 November 2017. Retrieved 21 November 2017.
External links
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