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Mr. Bubble

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Mr. Bubble is a brand of bubble bath products made by The Village Company. The brand is the #1 brand of bath products in the United States according to AC Nielsen Data.[1]

History

Mr. Bubble was invented by Harold Schafer and the Gold Seal Company in North Dakota, USA, in 1961. Gold Seal manufactured and distributed Mr. Bubble (and Snowy Bleach, a non-chlorinated laundry additive) until 1986 when it was sold to Airwick Industries, which was a division of Reckitt & Colman. R&C sold the brand to J. W. Childs Assoc. as a part of their Personal Care Group, Inc. Playtex Products acquired the Personal Care Group in 1997. Ascendia Brands, Inc. purchased Mr. Bubble in 2005 from Playtex Products. In August 2008, Ascendia Brands, Inc. filed for bankruptcy.[2] The Village Company acquired the Mr. Bubble brand during Ascendia's bankruptcy.[3]

References

  1. ^ Source: Nielsen Data Total U.S. FMD 52 weeks ending December 25, 2010 (excluding Walmart data).
  2. ^ Stempel, Jonathan (2000-08-05). "Mr. Bubble maker Ascendia Brands files bankruptcy". Reuters. Retrieved 2009-03-10.
  3. ^ "History of Mr. Bubble". Retrieved 2019-08-19.