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Vitacost
Company typeSubsidiary
Founded1994; 30 years ago (1994)
HeadquartersBoca Raton, Florida
ProductsHealth foods, nutritional supplements, vitamins, beverages, herbs; bath, baby, pet and beauty products[1]
ParentKroger
Websitewww.vitacost.com

Vitacost.com, Inc. is an American e-commerce company based in Boca Raton, Florida, that sells vitamins, supplements and organic grocery products.[2] The company was bought by Kroger in 2014.[3] Vitacost was inducted into Inc Magazine's "Inc. 500 Lifetime Hall of Fame," in 2006 as one of the US's 500 fastest-growing privately held businesses for five consecutive years (2001–2005).[4]

History

Vitacost began operations in 1994 as a catalog retailer of third-party vitamins and supplements under the name Nature's Wealth Company.[5] In 1999, the company launched Vitacost.com and introduced proprietary vitamins and supplements, which has since expanded to include food, beauty products and sports nutrition.[2]

The company completed construction of a manufacturing facility located in Lexington, North Carolina in 2008. [6] Effective September 1, 2012, Vitacost agreed to lease its manufacturing facilities to a third party provider.

On September 23, 2009, Vitacost went public.[7][8] During 2010, the company expanded and upgraded its West Coast distribution facility located in Las Vegas, Nevada. The Company began a similar project for its east coast distribution center, located in Lexington, North Carolina in the spring of 2010, with the building construction completed in the first quarter of 2011.[citation needed]

In October 2012, Vitacost.com launched a cruelty-free specialty store showcasing beauty and personal care products that are independently certified by the Leaping Bunny Program, which is operated by the Coalition for Consumer Information on Cosmetics.[9][10]

In 2013, Vitacost kicked off several new product lines, including a new sports nutrition line, ARO: Black Series,[11] which includes pre- and post-workout formulas, protein powders, flavored glutamine, creatine and branched-chain amino acids.

Kroger announced in July 2014 that it would purchase Vitacost.com for $280 million.[3] The acquisition was completed in August 2014.[12]

Reception

In 2017, the company received two awards from the ConsumerLab.com Survey for Top-rated Supplement Brands on Overall Consumer Satisfaction and Top-rated Supplement Merchants on Overall Consumer Satisfaction.[13]

References

  1. ^ "Company Overview of Vitacost.com, Inc. - Snapshot - Bloomberg". www.bloomberg.com. Retrieved 2017-05-22.
  2. ^ a b "Vitacost.com Inc. News - Company Information - The New York Times". Topics.nytimes.com. Retrieved 2013-08-07.
  3. ^ a b Gasparro, Annie (July 2, 2014). "Kroger Agrees to Buy Online Vitamin Seller Vitacost". The Wall Street Journal. Retrieved 2019-10-12.{{cite web}}: CS1 maint: url-status (link)
  4. ^ "Inc. 500 Hall of Fame, Growing Your Business Article | Inc. 5000". Inc.com. 2009-10-28. Retrieved 2012-11-17.
  5. ^ "Deerfield-based Vitacost to sell shares, hoping to net $57.3 million - Sun Sentinel". Articles.sun-sentinel.com. 2007-06-22. Retrieved 2013-08-07.
  6. ^ "Vitacost.com, Inc, Form 424B4, Filing Date Sep 24, 2009". secdatabase.com. Retrieved May 15, 2018.
  7. ^ You Missed This IPO. , September 28, 2009
  8. ^ UPDATE 1-Vitacost IPO prices for $12, within range. , September 23, 2009
  9. ^ Sat, Nov 17, 2012, 1:50 PM EST - U.S. Markets closed (Oct 8, 2012). "Cost and Cruelty-Free Manufacturing Practices Matter Most to Beauty Shoppers, Vitacost Survey Finds". Finance.yahoo.com. Archived from the original on 2012-10-18. Retrieved 2019-10-12.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  10. ^ "COST AND CRUELTY-FREE MANUFACTURING PROCESSES MATTER MOST TO BEAUTY SHOPPERS, VITACOST SURVEY FINDS". Leaping Bunny Program. Retrieved 7 February 2017.
  11. ^ Miriam Valverde (2013-05-07). "Boca Raton online retailer launches new sports nutrition line". Sun Sentinel. Retrieved 2013-08-07.
  12. ^ "Kroger completes purchase of Vitacost.com". bizjournals.com. Triad Business Journal. Aug 19, 2014.{{cite web}}: CS1 maint: url-status (link)
  13. ^ "Top-rated Vitamin and Supplement Brands and Merchants for 2017 Based on Consumer Satisfaction". www.consumerlab.com. Retrieved 2017-06-06.
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