KVPH
| File:1043nowfm.jpg | |
| Broadcast area | Las Vegas, Nevada |
|---|---|
| Frequency | 104.3 FM |
| Branding | 104.3 Now FM |
| Programming | |
| Format | Top 40 (CHR) |
| Ownership | |
| Owner |
|
| KBET KRCK-FM KREV (FM) | |
| History | |
Former call signs | KQOL (1995–1998) KQOL-FM (8/1998–9/1998) KSTJ (1998–2007) KCYE (2007–2009) |
Former frequencies | 105.5 MHz (1982–1999) 102.7 MHz (1999–2009) |
Call sign meaning | K FResH (former brand name as an AC station at 102.7) |
| Technical information | |
| Facility ID | 19062 |
| Class | C |
| ERP | 24,500 watts |
| HAAT | 1,128 meters (3,701 ft) |
| Links | |
| Webcast | Listen Live |
| Website | 1043now.com |
KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.
KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".
Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.
History
KSTJ/KFRH (1999–2009)
KFRH was originally located at the 105.5 frequency and featured a Hot AC format under the temporary call letters KQOL before becoming KSTJ. In 2000, a frequency swap took place in which the new frequency 105.7 FM moved to the Las Vegas market, and KSTJ moved to the 102.7 frequency as a result. It had also debuted an 80s hits format as "Star 102.7". The format had moderate success, but in 2005, KSTJ began experiencing a ratings decline when KMZQ-FM debuted the "Jack FM" concept, with similar music being played, as well as having a bigger playlist, and the overall shrinking of the 80s hits formats in general. On September 14, 2007, at 3 p.m., the station returned to Hot AC and rebranded as "Fresh 102.7". The last song on "Star" was "Cum On Feel the Noize" by Quiet Riot, while the first song on "Fresh" was "Straight From The Heart" by Bryan Adams.[1] The station's callsign was changed to KFRH to reflect the new format on October 5, 2007.
102.7 Now (2009)
On April 1, 2009, at 2 p.m., KFRH dropped the Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. At 4:33 p.m. that day, the station flipped to a Top 40 format branded as 102.7 Now. The first song played on "Now" was "Right Now (Na Na Na)" by Akon.[2][3]
104.3 Now FM (2009–present)
In 2009, KFRH and KCYE swapped frequenciesThe station then began leaning more Rhythmic, but has since moved back to a more mainstream Top 40 direction.
Ed Stolz lawsuit by music copyright holders
On July 6, 2020, KFRH one of the three FM stations owned by companies controlled by Ed Stolz’s Royce International Broadcasting are being transferred into a court-ordered receivership controlled by broker Larry Patrick after a lawsuit brought on by ASCAP and sixteen other music copyright holders.[4]
References
External links
- Official Website
- Facility details for Facility ID KFRH ({{{2}}}) in the FCC Licensing and Management System
- {{{2}}} in Nielsen Audio's FM station database