WMJO

WMJO
Essexville, Michigan;
Broadcast area	Greater Tri-Cities
Frequency	97.3 MHz
Branding	97.3 Joe FM
Programming
Format	Variety Hits
Ownership
Owner	MacDonald Broadcasting
Sister stations	WKCQ, WSAM, WSAG
History
First air date	circa 1991 (as WIXC)
Former call signs	WEEG (1/5/99-6/24/04); WIXC (9/6/91-1/5/99)
Call sign meaning	W M JOe FM
Technical information
Facility ID	73111
Class	A
ERP	3,000 watts
HAAT	100 meters
Transmitter coordinates	43°30′51″N 83°45′51″W / 43.51417°N 83.76417°W
Links
Website	973joefm.com

WMJO (97.3 FM, "Joe FM") is a radio station licensed to Essexville, Michigan and broadcasting at 97.3 mHz with an effective radiated power of 3,000 watts. Known on the air as Joe-FM, WMJO has a variety hits format targeted to Saginaw, Bay City, and Midland. The station is one of four locally owned MacDonald Broadcasting radio stations.

It first began broadcasting in 1991 under the WIXC call sign (now used by a sports radio station in Titusville, Florida).^[1] The station switched from country when it was purchased by MacDonald in 1998. Since MacDonald owned then competitor WKCQ, the station's format was flipped to classic rock and was known as Eagle 97.3 with the call sign WEEG. In 2004, the station became Joe-FM, a variety hits format modeled after Jack FM, and changed its call signs once again to WMJO. The station originally had the same playlist and shared personalities with sister station WHZZ 101.7 FM Mike FM in Lansing, Michigan. WMJO eventually evolved into a more gold-based Classic Hits format and is considered a hybrid Adult and Classic Hits station rather than a true variety hits station like WHZZ. However both stations continue to use the same imaging.