|Broadcast area||Saginaw-Bay City-Midland|
|Slogan||The Rock Station|
|Former callsigns||WRCI (?-1/31/86)|
|Former frequencies||93.5 MHz (?-1986)|
|Affiliations||Detroit Lions Radio Network|
(Radio License Holding CBC, LLC)
|Sister stations||WHNN, WILZ, WIOG|
WKQZ (a.k.a. The Rock Station, Z93) is an active rock radio station at 93.3 on the FM dial serving east-central Michigan, owned by Cumulus Media. The station is licensed to Midland, Michigan, although its studios are in Saginaw. It also airs Detroit Lions games in the fall.
WKQZ can be reached in most of the Mid-Michigan thumb as the signal increases as listeners travel north toward Midland, and decreases as listeners travel south of Flint and Lapeer. As listeners travel southward, WDRQ 93.1 Detroit's signal tends to "bleed" into WKQZ's signal.
Since November 2016, Z93 mornings have been known as "The Morning After with Matt and Adam", hosted by longtime morning show host Adam Schilling and program director Matt Bingham, who returned to the station after prior management / owners Citadel had downsized him in 2011. The show replaced the "Joe and the Poorboy" as long time morning show mainstay Joe Volk was terminated in August 2016 after being with the station for over 25 years. Middays are voice tracked by longtime Z93 mainstay Jay Randall and afternoons are hosted by Stacy Koon.
What is now Z93 was originally WRCI "Easy 93-5", an adult contemporary music station at 93.5 FM in Midland. WRCI was locally programmed at first, but in 1982 affiliated with the "Star Station" adult contemporary format delivered via satellite by Satellite Music Network. The station then tried a country format, known as "Kickin' Country 93.5 WRCI", for a very short period of time. After going off the air briefly, the station changed its calls to WKQZ and adopted its current rock format in 1986, and the station soon afterward shifted from 93.5 to 93.3, enabling a boost in power from 3,000 to 39,000 watts.
The WKQZ signal covers a large amount of territory in east-central Michigan, from Mio in the north down to Flint in the south and from west of Mount Pleasant eastward into the Thumb. It also frequently covers fringe areas thanks to being the only signal in the entire state of Michigan on 93.3 FM.
The station also has many remote broadcasts from different areas, frequenting the counties of Midland, Bay and Saginaw.
- Detroit Lions Radio affiliates NFL.com
- Query the FCC's FM station database for WKQZ
- Radio-Locator information on WKQZ
- Query Nielsen Audio's FM station database for WKQZ
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