Jump to content

AllTrails

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Grayfell (talk | contribs) at 00:54, 14 August 2020 (-Category:Crowdsourcing; -Category:Global Positioning System; -Category:Web mapping using HotCat Overcategorization). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

AllTrails
Screenshot
iPhone example of in-app experience
Type of businessPrivately held
Available inEnglish, French, German, Spanish
FoundedDecember 17, 2010
Founder(s)Russell Cook
CEORon Schneidermann
IndustryHealth & fitness and travel
ProductsAndroid, iOS, Web browser
ParentAllTrails, LLC
SubsidiariesGPSies, Trails.com, iFootpath, EveryTrail
URLwww.alltrails.com
CommercialFreemium

AllTrails is a fitness and travel app used in outdoor recreational activities. AllTrails is commonly used for outdoor activities such as hiking, mountain biking, climbing and snow sports. The service allows users to access a database of trail maps, which includes crowdsourced reviews and images. Depending on a user's subscription status these resources can be used online and offline.

AllTrails first launched in 2010 within the AngelPad accelerator program[2] and gained seed funding shortly thereafter from the firms 500 Startups and 2020 Ventures.[3] In 2018, AllTrails was acquired by Spectrum Equity.[4]

AllTrails operates on a freemium business model. It is accessible through a mobile app or a web browser for computers.

History

Founding

AllTrails was founded in 2010 by Russell Cook.[4] It was accepted into AngelPad's inaugural class. This incubation period preceded its official launch in December 2010.

2011-2012

Within one year of its launch it announced a round of seed funding totaling $400k. In 2018, though the company was said to be cash flow positive, it announced a new round of funding which ultimately resulted in its acquisition.[4]

In 2011, AllTrails gained $400k in seed funding from two venture capital funds.[3]

A major partnership between National Geographic and AllTrails was announced in early 2012. This partnership gave the app a boost to its user base and augmented its mapping data. This partnership resulted in National Geographic's Topo.com being merged and redirected to AllTrails.[5]

In Q4 of 2012, AllTrails crossed the 1 million install milestone.[5]

2013-2014

From early to mid 2013, AllTrails raised additional seed funding. This funding period was supported by both private investors and venture capital firms.[6]

2015-2017

Jade Van Doren joined the company as CEO in September 2015.[7]

In August 2016, AllTrails announced that it had acquired EveryTrail from TripAdvisor,[8] who had formerly acquired the company in 2011.[9]

AllTrails was listed in the 100 Best Android Apps of 2017 by PhanDroid.[10]

2018-2019

AllTrails received a sizable $75M in funding from Spectrum Equity in 2018,[11] which enabled the company to focus on business expansion and attract additional talent. At that time, Ben Spero and Matt Neidlinger of Spectrum joined AllTrails’ board of directors.[4]

In April 2019, AllTrails acquired: iFootpath, a top ranked travel app from the United Kingdom.[12][13]

In May 2019, AllTrails announced that the app was available in French, German and Spanish. Formerly, the app had only been available in English.[14]

In July 2019, AllTrails acquired 2 companies: GPSies and Trails.com. As of July 2020, the GPSies is still available for download through the Google Play Store but trails.com is inactive.[15][16][17]

Ron Schneidermann took over as CEO in October 2019. Ron had formerly served as the COO/CMO of the company.[18][19][20]

AllTrails partnered with Rolling Strong in December 2019 to help truck drivers stay fit and healthy on the road.[21]

2020

In the summer of 2020, Apple partnered with AllTrails to add hiking information to their Apple Maps feature. This was largely in response to the growing popularity of outdoor activities during the global Covid-19 pandemic.[22]

Operation

Registration is required on AllTrails. Users can register via Apple, Facebook, Google or by manually entering their name, email and password.[23]

Once a user has registered they will be able to search and explore trails which is the core value proposition of the app. Upon arriving at a trail, a user will be able to see information about the trail, track their activity, or even add new trails to the service. There are additional features but a user must purchase a subscription in order to access them.

Features

AllTrails operates on a freemium service. Users can access the app's advanced features via a subscription service called AllTrails Pro.[24]

Users

As of January 2012, AllTrails had reached 200,000 users.[25] In that year, AllTrails partnered with NatGeo. By the end of the year it had crossed the 1 million install mark.[5]

As of August 2020 AllTrails claims a global user base of over 20 million in more than 100 countries.[26][27]

Funding

AllTrails is a privately held company which has been funded by private equity.[28]

In 2011, one year after launch, AllTrails announced a successful fundraising round of $400k. This seed funding round was led by two venture capital funds: 500 Startups and 2020 Ventures.[29]

In 2013, AllTrails raised additional funding from firms Great Oaks Venture Capital, CampVentures as well as private investors Olivier Chaine and Matthew Kimball.[30]

In 2018, AllTrails announced that it had raised $75M in additional capital, which was led by Spectrum Equity.[31] In so doing, Spectrum Equity took a majority stake in the company.[32]

Acquisitions

Since its founding in 2010, AllTrails has acquired 4 organizations: EveryTrail, GPSies, iFootpath, Trails.com. With the exception of GPSies, all other apps were either integrated into the company or discontinued as of July 2020.[33]

  • The GPSies acquisition was announced on July 30, 2019[34][35]
  • The Trails.com acquisition was announced on July 18, 2019[36][13][37]
  • The iFootpath acquisition was announced on April 24, 2019[13][38]
  • The EveryTrail acquisition was announced on August 16, 2016

All acquisitions were made for undisclosed sums.

See also

References

  1. ^ "Alltrails.com Site Info". Alexa Internet. Retrieved 2020-08-04.
  2. ^ "The Initial AngelPad Startups Get Their Wings".
  3. ^ a b "AllTrails Pockets $400K From 500 Startups And More".
  4. ^ a b c d "AllTrails gets $75M to keep hikers happy".
  5. ^ a b c "AllTrails Hits 1 Million Mobile Installs, Launches Retail Sales Of Its Map Kits".
  6. ^ [1][dead link‍]
  7. ^ [2][dead link‍]
  8. ^ "We acquired EveryTrail".
  9. ^ "TripAdvisor Buys Trip Planning Service EveryTrail To Expand Mobile Offering".
  10. ^ "100 Best Android Apps of 2017". Phandroid - Android News and Reviews. December 29, 2016.
  11. ^ Beltran, Luisa (October 12, 2018). "Spectrum Equity buys majority of AllTrails".
  12. ^ "We Acquired iFootpath".
  13. ^ a b c "AllTrails Acquires iFootpath". www.prnewswire.com.
  14. ^ "Bonjour, Hallo, Hola – AllTrails is now in French, German and Spanish".
  15. ^ "AllTrails Acquires GPSies". FinSMEs. August 2, 2019.
  16. ^ "AllTrails® Acquires German Trails App GPSies". www.prnewswire.com.
  17. ^ "GPSies - Apps on Google Play". play.google.com.
  18. ^ [3][dead link‍]
  19. ^ https://www.linkedin.com/in/schneidermann
  20. ^ "Why CMOs Make Great COOs with Ron Schneidermann".
  21. ^ Staff, The Trucker News (December 23, 2019). "Rolling Strong teams up with AllTrails to enhance trucker wellness offerings". TheTrucker.com.
  22. ^ "Apple's software updates give a glimpse of software in a COVID-19 era".
  23. ^ "Sign up | AllTrails". AllTrails.com.
  24. ^ "AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails". AllTrails.com.
  25. ^ "AllTrails Partners With National Geographic, Launches Redesigned, Co-branded Website".
  26. ^ "Press | AllTrails". AllTrails.com.
  27. ^ "About | AllTrails". AllTrails.com.
  28. ^ [4][dead link‍]
  29. ^ https://angel.co/company/alltrails/funding
  30. ^ [5][dead link‍]
  31. ^ "Partnering with Spectrum Equity".
  32. ^ "AllTrails Finds Funding | SGB Media Online". sgbonline.com.
  33. ^ "AllTrails Revenue & App Download Estimates from Sensor Tower - Apple App Store". sensortower.com.
  34. ^ "We Acquired GPSies".
  35. ^ "AllTrails Acquires German Trails App GPSies". August 14, 2019.
  36. ^ "News | AllTrails Acquires Trails.com | Spectrum Equity". www.spectrumequity.com.
  37. ^ "We Acquired Trails.com".
  38. ^ "News | AllTrails Acquires iFootpath | Spectrum Equity". www.spectrumequity.com.
Retrieved from "https://en.wikipedia.org/w/index.php?title=AllTrails&oldid=972831688"