Copa de la Diversión
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Copa de la Diversión (transl. Fun Cup) is an initiative by Minor League Baseball to promote the sport and connect its teams to their Hispanic/Latinx communities.[1] Teams adopt a culturally-relevant on-field persona for certain games each season.[2]
The promotion started in 2017 with the Es Divertido Ser Un Fan ("It's Fun to Be a Fan") fan engagement program.[3] Four teams participated: the Las Vegas 51s, who took the field as the Reyes de Plata ("Silver Kings");[4] the Charlotte Knights as the Charlotte Caballeros;[5] the Visalia Rawhide, who played as the Visalia Toros;[6] and the Kane County Cougars, who did not change their name for the promotion.
In 2018, the program was renamed Copa de la Diversión and expanded to 33 teams.[7] A trophy (the "Fun Cup") was awarded to the Albuquerque Isotopes franchise, who played as the Mariachis de Nuevo México and set new attendance records during Copa games.[8][9] In 2019, participation increased to 72 teams.[10] Six teams that participated in 2018 using direct Spanish translations of their usual team name adopted new identities for 2019.[11] The number of participants increased to 92 for the 2020 season.[12]
In addition to changing monickers for Copa games, teams also utilize alternate logos, color schemes, jerseys, and hats.[13] The re-branding inspirations have ranged from historical, such as the Reyes de Plata in reference to the contributions migrant workers made to the mining industry of Nevada,[14] to culinary, with the Columbia Fireflies playing as the Chicharrones de Columbia.[15]
Table key
Start | The team's first season of Copa participation under the given identity |
---|
Participating teams
Former identities
Copa name | Official name | Class | League | Season(s) | Notes | Ref |
---|---|---|---|---|---|---|
El Paso Chihuahuas | El Paso Chihuahuas | Triple-A | Pacific Coast League | 2018 | The Chihuahuas retained their official moniker and logo, but utilized an alternate color scheme. | [22] |
Lake Elsinore Storm | Lake Elsinore Storm | Class A-Advanced | California League | 2018 | The Storm retained their official moniker and logo, but utilized an alternate color scheme. | [17] |
Lehigh Valley Tocino | Lehigh Valley IronPigs | Triple-A | International League | 2018 | "Tocino", Spanish for "Bacon", continued the incorporation of pork-related food products in Lehigh Valley's branding. | [21] |
Lúpulos de Hillsboro | Hillsboro Hops | Class A Short Season | Northwest League | 2018 | "Lúpulos" is a direct translation of "Hops". | [26] |
Mal de Ojo de Durham | Durham Bulls | Triple-A | International League | 2019 | ||
Música de Memphis | Memphis Redbirds | Triple-A | Pacific Coast League | 2018–2019 | ||
Patos Joyuyos de Down East | Down East Wood Ducks | Class A-Advanced | Carolina League | 2019 | ||
Peleadores de Reading | Reading Fightin Phils | Double-A | Eastern League | 2019 | ||
Petroleros de Tulsa | Tulsa Drillers | Double-A | Texas League | 2018–2019 | ||
San Jose Gigantes | San Jose Giants | Class A-Advanced | California League | 2018 | "Gigantes" is a direct translation of "Giants". | [25] |
Toros de Durham | Durham Bulls | Triple-A | International League | 2017–2018 | "Toros" is a direct translation of "Bulls". | [18][19] |
Notes
- ^ Down East competed as the "Patos Joyuyos de Down East" in 2019
- ^ Lake Elsinore competed as the "Lake Elsinore Storm" in 2018.[17]
- ^ Durham competed as the "Toros de Durham" in 2017 and 2018.[18][19]
- ^ Durham competed as the "Mal de Ojo de Durham" in 2019.
- ^ Lehigh Valley competed as the "Lehigh Valley Tocino" in 2018.[21]
- ^ Reading competed as the "Peleadores de Reading" in 2019.
- ^ El Paso competed as the "El Paso Chihuahuas" in 2018.[22]
- ^ The Kannapolis Cannon Ballers were known as the Kannapolis Intimidators in 2018 and 2019.
- ^ The Las Vegas Aviators were known as the Las Vegas 51s in 2017 and 2018.
- ^ The San Antonio Missions competed in the Double-A Texas League in 2018.
- ^ San Jose competed as the "San Jose Gigantes" in 2018.[25]
- ^ Hillsboro competed as the "Lúpulos de Hillsboro" in 2018.[26]
References
- ^ "Minor League Baseball reveals full schedule of games and date of Unveiling Day for 2019 Copa de la Diversión". MiLB.com. February 18, 2019.
- ^ "Minor League Baseball's 'Copa De La Diversión' Hispanic Fan Engagement Initiative Expands to 72 Teams for 2019". Minor League Baseball. September 24, 2018. Retrieved September 24, 2018.
- ^ "MiLB launches Hispanic-focused initiative 'Es Divertido Ser Un Fan'". MiLB.com. July 24, 2017.
- ^ "51s debut special 'Reyes de Plata' uniforms during Tuesday's game". Las Vegas Review Journal. August 2, 2017.
- ^ "The Charlotte Knights Are About To Change Their Name To The Charlotte Caballeros". charlottestories.com. July 25, 2017.
- ^ "Rawhide change name to Toros for Latino heritage event". Visalia Times Delta. July 24, 2017.
- ^ "Minor League Baseball To Have 'Copa De La Diversión' In Effort To Reach Latino Communities". Forbes. March 20, 2018.
- ^ "Minor League Baseball Announces 2019 Copa de la Diversión". La Vida Baseball. March 18, 2019.
- ^ "How the numbers stacked up for Mariachi nights at Isotopes Park". bizjournals.com. August 21, 2018.
- ^ "2019 Copa de la Diversión Identities Unveiled". Ballpark Digest. March 18, 2019.
- ^ "Copa de la Diversión 2019: Same Team, New Identity". Ben's Biz. March 21, 2019.
- ^ "Copa Ready to Reach Higher in Third Season". MiLB.com. November 14, 2019. Retrieved November 14, 2019.
- ^ "MiLB unveils Copa de la Diversion logos: Part 2". sportslogos.net. March 18, 2019.
- ^ "Las Vegas Reyes de Plata Copa Branding". milbcopa.mlblogs.com. March 20, 2018.
- ^ "Big on the Pig: Why the Columbia Fireflies Will Become the Chicharrones For Several Games". Post and Courier: Free Times. March 21, 2019.
- ^ "Bees Unveil New Abejas de Salt Lake Logos". Salt Lake Bees. Minor League Baseball. March 18, 2019. Retrieved May 21, 2019.
- ^ a b "Lake Elsinore Storm Copa Branding". MiLB Copa de la Diversión. Minor League Baseball. March 20, 2018. Retrieved May 21, 2019.
- ^ a b "Toros de Durham to Celebrate Hispanic Heritage Night". Durham Bulls. Minor League Baseball. July 24, 2017. Retrieved May 21, 2019.
- ^ a b "Toros de Durham Copa Branding". Durham Bulls. Minor League Baseball. March 20, 2018. Retrieved May 21, 2019.
- ^ "Cielo Azul de Oklahoma City play inaugural game at Bricktown". okcfox.com. May 31, 2018. Retrieved May 22, 2019.
- ^ a b "Lehigh Valley Tocino Copa Branding". MiLB Copa de la Diversión. Minor League Baseball. March 20, 2018. Retrieved May 21, 2019.
- ^ a b "El Paso Chihuahuas Copa Branding". Durham Bulls. Minor League Baseball. March 20, 2018. Retrieved May 21, 2019.
- ^ "The Man Who Invented the Margarita". Texas Monthly. October 1974. Retrieved May 22, 2019.
- ^ Kantowski, Ron (July 24, 2017). "51s to Be Known as 'Las Vegas Silver Kings' as Part of Hispanic Initiative". Las Vegas Review-Journal. Retrieved May 21, 2019.
- ^ a b "San Jose Gigantes Copa Branding". MiLB Copa de la Diversión. Minor League Baseball. March 20, 2018. Retrieved May 21, 2019.
- ^ a b "Hillsboro Hops To Transform Into "Los Lúpulos de Hillsboro" for Five Games During 2018 Season". Hillsboro Hops. Minor League Baseball. March 20, 2018. Retrieved May 21, 2019.
- ^ "Hillsboro Hops Will Become 'Dreamers' for Four Games This Season". OregonLive. March 18, 2019. Retrieved May 21, 2019.
- ^ "Copa Nashville". Nashville Sounds. Minor League Baseball. March 18, 2019. Retrieved March 18, 2019.