Ajay Kohli

Ajay Kumar Kohli
Nationality	United States
Known for	Market orientation
Title	Gary T. and Elizabeth R. Jones Chair
Academic background
Education	University of Pittsburgh Indian Institute of Management Calcutta Indian Institute of Technology Kharagpur
Thesis	Determinants of Influence in Organizational Buying: A Contigency Perspective (1986)
Doctoral advisor	Gerald Zaltman
Academic work
Discipline	Marketing
Institutions	Georgia Institute of Technology Emory University University of Texas at Austin

Ajay K. Kohli is the Gary T. and Elizabeth R. Jones Chair at Scheller College of Business, Georgia Institute of Technology. He is known for his work on market orientation, marketing theory and marketing strategy. He is a former editor-in-chief of the Journal of Marketing. He is a fellow of the American Marketing Association.

Selected publications

• Kohli, Ajay K., and Bernard J. Jaworski. "Market orientation: the construct, research propositions, and managerial implications." The Journal of Marketing (1990): 1-18.
• Jaworski, Bernard J., and Ajay K. Kohli. "Market orientation: antecedents and consequences." The Journal of Marketing (1993): 53-70.
• Kohli, Ajay K., Bernard J. Jaworski, and Ajith Kumar. "MARKOR: a measure of market orientation." Journal of Marketing Research (1993): 467-477.
• Tuli, Kapil R., Ajay K. Kohli, and Sundar G. Bharadwaj. "Rethinking customer solutions: From product bundles to relational processes." Journal of Marketing 71, no. 3 (2007): 1-17.
• Challagalla, Goutam, R. Venkatesh, and Ajay K. Kohli. "Proactive postsales service: when and why does it pay off?." Journal of Marketing 73, no. 2 (2009): 70-87.

External links

• https://www.scheller.gatech.edu/directory/faculty/kohli/index.html