Ready to drink
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Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea (prepared using tea leaves and fruit juice) and alcopops (prepared by mixing alcoholic beverages with fruit juices or soft drinks).
There are different types of RTD beverages, each serving a different purpose. Here are the most notable ones.
Alcopops
Alcopops are mainly ready made alcoholic cocktails that are carbonated and bottled under various brand names.[1] Alcopops are the most commonly consumed type of RTD in the world after iced tea. Alcopops are banned in some countries due to religious and cultural prohibitions on the consumption of alcohol. A number of studies have linked the marketing of alcopops to increased incidences of underage drinking.[2][3][4][5] [6]
The industry term for this range of products is flavored malt beverage or progressive adult beverage. The majority sold in the United States are essentially flavored beer.
Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based.
Brands
Alcopop brands are numerous and their alcoholic base vary greatly.[7] notable brands include:
- Smirnoff Ice
- Mike's Hard Lemonade
- Bacardi Breezer
- Skyy Blue
- Wild Leap Blueberry Vodka
- Jack Daniel's Hard Cola
- MG Spirits
- Vodka Cruiser
Non-alcoholic beverages
Non-alcoholic RTDs can be further separated into dairy and non-dairy drinks. Iced tea and coffee are sold in many countries in both dairy-added and non-dairy versions.
Other non-alcoholic non-dairy drinks include herbal energy drinks.
Other non-alcoholic dairy-based drinks include protein supplements and yogurt-based drinks.
See also
References
- ^ https://web.archive.org/web/20091006023628/http://web.senate@aph.gov.au/Senate/committee/clac_ctte/alcohol_beverages/report/report.pdf. Archived from the original (PDF) on October 6, 2009. Retrieved November 6, 2010.
{{cite web}}: Missing or empty|title=(help) - ^ Albers, AB; Siegel, M; Ramirez, RL; Ross, C; DeJong, W; Jernigan, DH (2015-04-30). "Flavored Alcoholic Beverage Use, Risky Drinking Behaviors, and Adverse Outcomes Among Underage Drinkers: Results From the ABRAND Study". Am J Public Health. 105 (4): 810–5. doi:10.2105/AJPH.2014.302349. PMC 4358196. PMID 25713955.
- ^ Simon Collins (2012-11-14). "Girls take lead in teen binge-drinking - study". New Zealand Herald.
- ^ Nick Harding (2013-06-29). "The demonised drink: How has youth drinking evolved 20 years since the launch of alcopops?". Independent.
- ^ Tom Jenkins (2015-10-20). "This Is Why Teenagers Aren't Drinking Alcopops Anymore". Vice.
- ^ Sarah Hall (2002-12-14). "New wave of 'sophisticated' alcopops fuels teenage binge drinking". The Guardian.
- ^ Cocktail Times | Ready To Drink (RTD) Fact Sheet
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