Serveta
Serveta were a Spanish scooter manufacturer who were in production between 1954 and 1989.
History
In 1952 a group of Basque businessmen trading as Lambretta Locomociones SA obtained a licence to build Lambretta scooters in Spain. Production began two years later at a purpose built factory in Eibar. Sales were good and around 1964 the company began to use the name Serveta SA for its own commercial activities. [1]
In 1982 the company changed its name to Lambretta SAL following a change of ownership. A downfall in the company's fortunes saw a further change of ownership in 1985 and production transferred to a shared factory in Amurrio. By the late 1980s sales had fallen even further and scooters were only being built on a made to order batch basis. Production finally ceased in 1989. [1]
Markets
Servetas were initially only produced for the Spanish domestic market. However by 1970 Spanish built machines were being sold in the UK by Lambretta Concessionaires alongside their Innocenti equivalents. [1]
By the end of the decade Serveta scooters were being sold in the United States [2] and the UK under their own name.
References
- ^ a b c Perry Lewis (1999). "Spanish Lambretta". Retrieved 2012-09-08.
- ^ Paul Sachelari (2007–2009). "Den Of The Lambretta, Lambretta Serveta".
External links
- Serveta is betta - A look at the Serveta range of scooters
- Spanish frame info—a guide to decoding frame and engine numbers on the Serveta
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