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Abof
Company typePrivate
IndustryApparel
FoundedOctober 2015
Headquarters
Mumbai, India
Area served
India
Key people
Prashant Gupta (President, CEO),[1][2] Kumar Mangalam Birla (Chairman)[3]
ProductsClothing, footwear, accessories
Websitehttp://www.abof.com/

Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group.[4][5][6][7] Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands.[8][9][10] The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section.[11][12][13][14] Abof is an acronym for “all about fashion”.[15]

Partnerships

In November 2015, Abof partnered with the UK-based virtual fitting room technology startup Metail that allows internet shoppers to create a 3D model of themselves which can be used to measure garments against the body shapes.[16][17] Abof has partnered with US-based CamFind's to use CloudSight API for visual product search and, Oracle for cloud CX solutions. It has also partnered with IBM, Cognizant, Razorfish for other technology solutions.[18][19][20] The company works with logistic companies GoJavas and Delhivery for product delivery.[21]

See also

References

  1. ^ "For Abof 's Prashant Gupta, e-commerce is a marathon". Economic Times.
  2. ^ "Why Flipkart, Craftsvilla and others are banking big on image search". Economic Times.
  3. ^ "Madura experiments with first omni-channel retail". Livemint.
  4. ^ Bureau, Our (16 October 2015). "AV Birla group joins the online fashion line-up with abof.com". The Hindu Business Line. Retrieved 6 May 2016.
  5. ^ Jain, Swati Khandelwal (16 October 2015). "Why is Birla entering a space crowded with biggies and start-ups?". The Hindu Business Line. Retrieved 6 May 2016.
  6. ^ Agarwal, Abhishek (20 February 2016). "How Indian e-commerce will pan out". The Next Web. Retrieved 6 May 2016.
  7. ^ "Aditya Birla Group launched online fashion store Abof.com". Jagranjosh.com. 17 January 2015. Retrieved 6 May 2016.
  8. ^ "Now, Aditya Birla Group joins the bad world of e-commerce!". Business Insider. Retrieved 6 May 2016.
  9. ^ "Birla takes online plunge". www.telegraphindia.com. 16 October 2015. Retrieved 6 May 2016.
  10. ^ "Birla eyes $1 billion apparel e-commerce business | Latest News & Updates at Daily News & Analysis". dna. 17 October 2015. Retrieved 6 May 2016.
  11. ^ "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 6 May 2016.
  12. ^ "Tata Trent's Trend West Acquires Fashion Vertical Of Ecommerce Startup Eat.Shop.Love - Inc42 Magazine". Inc42 Magazine. 28 October 2015. Retrieved 6 May 2016.
  13. ^ Rai, Saritha. "In India, A 158-Year-Old Business Conglomerate, Aditya Birla Group, Forays Into Fashion E-Commerce". Forbes. Retrieved 6 May 2016.
  14. ^ Pani, Priyanka (14 February 2016). "Birla aims to globalise Brand Idea". The Hindu Business Line. Retrieved 6 May 2016.
  15. ^ "Ecomm exciting; eyeing $5-bn revenue in 5 yrs: Kumar Birla". www.moneycontrol.com. Retrieved 6 May 2016.
  16. ^ "Aditya Birla's abof.com launches 3D trial room for online shoppers". The Indian Express. 24 November 2015. Retrieved 6 May 2016.
  17. ^ "Abof launches 3D trial room for shoppers - Times of India". The Times of India. Retrieved 6 May 2016.
  18. ^ Reporter, B. S. "Aditya Birla group targets youth with new fashion portal". Retrieved 6 May 2016.
  19. ^ "How Oracle's CX Cloud Solutions are doing in India?". Express Computer. Retrieved 6 May 2016.
  20. ^ "E-comm sites drawn towards visual search - Times of India". The Times of India. Retrieved 6 May 2016.
  21. ^ "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 6 May 2016.
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