Pantaloons Fashion & Retail

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Pantaloons Fashion & Retail Ltd.
Traded as BSE535755
Industry Retail
Founded 1997
Headquarters Mumbai, Maharashtra, India
Number of locations
Area served
Key people
Pranab Barua (Managing Director)
Shital Mehta (CEO)
S. Visvanathan (CFO)
Suraj Bahirwani (COO)
Products Department Stores
Revenue Increase 1,285 crore (US$200 million) (FY 12 - 13)
Number of employees
Parent Aditya Birla Group

Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain. The first Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013, there were 76 Pantaloons stores in 44 cities.[1] Pantaloons was previously controlled by the Future Group, and was taken over by Aditya Birla Nuvo Limited (ABNL).[2][3][4] According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Pantaloons featured among 100 most trusted brands in India.[5]


Pantaloons has 130 fashion stores in 40 cities and towns in India. It has retail space of 1.7 million square feet, which is amongst the largest in India.[citation needed]

Loyalty programme[edit]

Pantaloons offers the loyalty programme Greencard[6] to over 4 million members. The programme entitles members to discounts and shopping privileges.


Pantaloons retails approximately 200 brands[7] which comprises a mix of private labels and licensed brands in apparel and accessories. Pantaloons brands are aimed at men, women and children. Brands include Ajile, Chalk, Akkriti, Trishaa, Rangmanch, candies, Honey, Annabelle, Richard Parker, SF Jeans, Bare Denim, Bare Leisure, Isabel London and JM Sports etc.


  1. ^ store locator
  2. ^ Sapna Agarwal (2012-05-01). "Aditya Birla to buy Pantaloons retail chain". Livemint. Retrieved 2014-06-22. 
  3. ^ "Media | Press releases | Aditya Birla Nuvo to acquire controlling stake in Future Group’s Pantaloons Format business". Aditya Birla Nuvo. 2012-04-30. Retrieved 2014-06-22. 
  4. ^ "Our business | Garments | Pantaloons". Aditya Birla Nuvo. 2013-06-17. Retrieved 2014-06-22. 
  5. ^ "India's Most Trusted Brands 2014". 
  6. ^ [1]
  7. ^ Products

External links[edit]