Aharon Wasserman

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Aharon Wasserman
Born (1986-12-11) December 11, 1986 (age 32)
EducationRutgers–New Brunswick
(Political Science, did not finish)[1]
OccupationEntrepreneur, chief product officer
Known forCo-founder of NationalField
Featured in Forbes 30 Under 30[2]

Aharon Wasserman (born December 11, 1986) is an entrepreneur and software designer. Currently he serves as the Vice President of Creative and Marketing for NGP VAN, the data company at the center of the Democratic Party's technology infrastructure.[3][4] He co-founded NationalField, a company started on the 2008 Obama campaign to help monitor the daily activities of the sprawling grassroots effort with Justin Lewis and Edward Saatchi.[5][6]

Early life and education[edit]

Wasserman was born to Keith Wasserman and Betsy Riley-Wasserman in Bridgeton, New Jersey. He studied political science at the New Brunswick campus of Rutgers University,[1] but left before graduation to devote himself full-time to Barack Obama's 2008 Presidential campaign.[5] Despite rumors that he is the nephew of the chair of the Democratic National Committee, Debbie Wasserman Schultz, Wasserman has stated that they are not related.[7]


While working for the Obama campaign, Aharon attained the position of deputy field director in Georgia and regional field director in Ohio.[8] His duties put him into contact with fellow volunteers, Justin Lewis and Edward Saatchi.[9][10] Sharing a frustration with the cumbersome task of tallying voter registration and keeping track of other campaign data, the three created a software platform that allowed them to more easily manage communications within their teams.[9] The system quickly became popular and was eventually adopted in multiple branches of the campaign, leading to its present commercial form, NationalField.[11] Wasserman served as the company's president and chief product officer until its acquisition by NGP VAN.[5] In 2011, he and the other co-founders were named in Forbes magazine's 30 Under 30.[2]

On November 14, 2014, NationalField was acquired by NGP VAN.[12]


  1. ^ a b Taniguchi, Lauren (20 December 2011). "Forbes 30 Under 30 list features technology leader Aharon Wasserman of Bridgeton". The News of Cumberland County. Retrieved 11 January 2012.
  2. ^ a b Hill, Kashmir (19 December 2011). "30 Under 30: NationalField Thinks Your Business Needs Its Own Social Network". Forbes. Retrieved 10 January 2012.
  3. ^ Hercher, James (1 March 2016). "What Becomes Of A Campaign's Data Assets When A Presidential Run Is Suspended?". AdExchanger. Retrieved 16 November 2016.
  4. ^ Scola, Nancy (20 December 2012). "Sanders data controversy spotlights powerful gatekeeper". Politico. Retrieved 16 November 2016.
  5. ^ a b c Smith, Ben (21 June 2011). "Dem campaigns use new software to tally hard numbers". Politico. Retrieved 11 January 2012.
  6. ^ Dickinson, Tim (29 March 2012). "Inside Obama's Campaign". Rolling Stone. Retrieved 16 November 2016.
  7. ^ Aharon Wasserman Tweet, 18 December 2015
  8. ^ "Aharon Wasserman". Netroots Nation. Retrieved 11 January 2012.[permanent dead link]
  9. ^ a b Overly, Stephen (16 October 2011). "From the campaign trail to the corporate office, NationalField looks to broaden its software business". Washington Post. Retrieved 11 January 2012.
  10. ^ Simon, Ruth (25 May 2016). "Profiting From Politics Proves Challenging for Startups". Wall Street Journal. Retrieved 16 November 2016.
  11. ^ Moulds, Josephine (1 October 2011). "Edward Saatchi's private social network aims to make businesses more democratic". Telegraph. Retrieved 11 January 2012.
  12. ^ Warzel, Charlie. "In The Tech Trenches, The 2016 Campaign Is Well Under Way".