Air Wick
 | |
| Product type | Air freshener |
|---|---|
| Owner | Reckitt Benckiser |
| Country | United States |
| Introduced | 1943 |
| Markets | Global |
| Website | www |
Air Wick is an American air freshener brand produced by Reckitt Benckiser. It was first launched in 1943 in the United States, and is now sold worldwide.[1]
History
Air Wick was first introduced in 1943 in the United States. [2] The Air Wick company was for a brief period owned by the Swiss pharmaceutical company Ciba Geigy (now Novartis), before being acquired by the British household products company Reckitt & Colman (now Reckitt Benckiser).[3]
In October 2007, Reckitt Benckiser won a High Court ruling in a lawsuit with Procter & Gamble, over claims that the design of Air Wick Odour Stop was an exact copy of P&G's Febreze air spray.[4]
Products
The current Air Wick range includes: Scented oils, Freshmatic Ultra, Freshmatic Compact, Scent ribbons, Scented candles, Aerosol sprays, and Flip and Fresh.
References
- ^ Science illustrated, Volume 4, New York: McGraw-Hill Publishing Co., 1949, retrieved 2 November 2011
- ^ "Air-Wick Shifts to Foote, Cone". The New York Times. 17 April 1958. Retrieved 26 October 2011.
- ^ Prasad, Strategic Management, PHI Learning, ISBN 978-81-203-3809-8, retrieved 2 November 2011
- ^ "High Court grants Reckitt right to sell Air Wick Odour Stop air freshener". Marketing Week. 11 October 2007. Retrieved 26 October 2011.
External links
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