Alejandro Agag

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Alejandro Agag
Alejandro Tarik Agag Longo

(1970-09-18) 18 September 1970 (age 53)
Madrid, Spain
Occupation(s)Chairman of Addax Capital LLP; Owner of Barwa Addax GP2 Series Team; former Chairman of Queens Park Rangers F.C.
Known forSpanish businessman. His present interests lie in the fields of finance, advertising, and sports
Political partyPartido Popular (MEP)
Ana Aznar Botella
(m. 2002)

Alejandro Tarik Agag Longo (born on 18th of September 1970) is a Spanish businessman. He is based in London as the Chairman of Addax Capital LLP.

Early life and education[edit]

Born in Madrid to an Algerian-Belgian father, Youssef Agag, who was a banker, and a Spanish mother, Soledad Longo Álvarez de Soto Mayor,[1] Agag was raised in Madrid where he had his primary and secondary education at the Colegio Retamar, Pozuelo de Alarcón, a fee-paying school affiliated with Opus Dei, a Catholic movement, Paris and New York. Agag graduated from Colegio Universitario de Estudios Financieros (CUNEF) in Madrid with a degree in economics and business Studies.[2] Agag is fluent in Spanish, English, French, and Italian languages.[2]

Political career[edit]

Agag's political career began when, at the early age of 18, he became a member of Nuevas Generaciones (NNGG), the youth organization of the main center-right Spanish party Partido Popular, which at the time was in the opposition. Having been actively involved in politics while at University, he quickly moved up the ranks of the youth structure of the party, joining, due to his knowledge of languages, the international relations department.[3]

During that time Agag travelled extensively representing NNGG in organizations such as DEMYC and EYCD, center-right parties from Europe and the world that brought together youth political branches. Agag was elected International Secretary of NNGG at their congress in 1994.

In the same year, Agag graduated in economics and was offered the position of Deputy Secretary General of the European People's Party. An offer that was as a direct result of the election – a few months earlier – of the German Klaus Welle as secretary general. Welle and Agag met at the youth organizations level, and Welle took Agag with him to the EPP – Agag was 23 at the time. That year, Agag also ran for a seat in the European Parliament, he campaigned in towns and villages in Extremadura; he was not elected at this time.

As deputy secretary general, Agag was in charge of coordinating the different policy working groups within the EPP and drafting policy papers to be presented at the Congress. As DSG, Agag was a member of the EPP Summit, which meets before the European Council meetings and includes all of EPP's Heads of State and Government.[4][5]

In 1996 the Center-right won the elections in Spain, and Agag was offered the position to become designated aid of the President of the Government, José María Aznar. The President had three aides, one diplomat, one military, and one political (Agag). He was 25 at the time and spent three years in that position.

In 1999, at 28 years of age, he was elected a Member of the European Parliament (MEP) for the Partido Popular.[6] He entered the Economic and Monetary Affairs Commission, focusing on antitrust policy.[6][7] In 2000 he led the Parliament's report on antitrust policy and was active in redrafting the present antitrust rules.

Agag and Wilfried Martens at the European People's Party congress in Berlin

Earlier that year he had also been elected Secretary General of the European People's Party,[8] replacing his colleague Klaus Welle. During his mandate as SG the organization expanded to the east of Europe. During that period, it incorporated more than 20 new political parties from the region. Later that year, for the first time, the EPP won the European Parliament elections and became the largest political force in Europe.[9]

Agag was also very active in Italy. Making a controversial decision, against some member parties within the organization, he pushed for the acceptance of Forza Italia, Silvio Berlusconi's party, into the EPP. This was of help to Berlusconi, who went on to win the elections in Italy in 2001. That year Agag intervened in the closing campaign rally of Forza Italia in Rome.

In 2000 Agag was elected in Mexico Secretary General of the Christian Democratic International, renamed at that meeting Centrist Democratic International. This global political organization has over 90 member parties from all over the world.

In 2001, Agag made a decision to cease his political activities in order to furtherance a career in business and sporting activities.[citation needed] The following year he was succeeded at the EPP by an old fellow during his times with Aznar: Antonio López-Istúriz. He remained a member of the European Parliament until 2002.[6]

Business career[edit]

In 2002 Agag moved to London and started his own consultancy firm. He has been very active in multiple fields, including telecoms, energy, and especially media. Agag expanded his activities to financial advisory and fund management, forming a company called Addax Capital LLP, which is regulated by the FSA. Agag is currently Chairman of Addax and was joined in 2009 by Ignacio Muñoz Alonso, former CEO of Rothschild Bank in Spain, who worked for Lehman Brothers before that.

In 2007, the Financial Times named him as one of the 10 "shakers and movers" of the Spanish economy, and he was described as a "political hopeful, economist, banker and indefatigable dealmaker".

Agag is frequently mentioned in the media for his extensive range of contacts, both political and business, from all over the world. The Spanish newspaper 'El Pais' once described his Nokia SIM Card as "Priceless".

In 2008, GQ Magazine elected him as the Spanish "Businessman of the Year."

Sports: Formula 1, Formula E, GP2 and football[edit]

Agag business activity within sports mainly focuses on motorsport and football. According to the Spanish newspaper 'El Pais', Agag, together with Flavio Briatore, acquired very early on the Formula One T.V. rights for Spain. This was achieved via a U.K.-based company and played a key role in the huge expansion of Formula One in Spain where television audiences have multiplied over the past few years. Agag is also very heavily involved in the 'sponsorship' side of the business, he is said to be behind some of the major deals lately achieved in the sport.[10][11][12]

Agag owned the Barwa Addax GP2 Series Team which won the title in 2008 and was runner-up in 2009.[13] He took over the Team from former F1 driver, Adrián Campos, in mid-2007.[14] The team's main sponsor is the Qatari real estate company, Barwa. Three drivers from Addax, Romain Grosjean, Vitaly Petrov and Lucas di Grassi, have made it to the F1.[15] In 2010, Agag started competing in GP3 with the Addax GP3 Team.[16][17][18]

Through his connection within the sport, Agag has formed friendships with Flavio Briatore, Bernie Ecclestone and Lakshmi Mittal.[19][20][21][22] Together, they bought the English football club Queens Park Rangers in 2007.[23]

Agag served as chairman of QPR for a few months during the take-over and then remained in the club as a shareholder. The plan was to have QPR promoted to the English Premier League, a feat that was achieved in 2011.[24][25]

He is currently in charge of the Formula E Championship, an electric car racing series. The inaugural season began in September 2014 and lasted until June 2015. Formula E Holdings, whose CEO is Alejandro Agag, has set up races in ten different cities around the world which are Beijing, Putrajaya, Punta del Este, Buenos Aires, Miami, Long Beach, Monaco, Berlin, Moscow and London.[26] The races take place in street circuits and began in Beijing on 13 September 2014.[27]

Personal life[edit]

On 5 September 2002, Agag married Ana Aznar Botella, the daughter of then Prime Minister José María Aznar and politician Ana Botella, at El Escorial in Madrid. Guests included King Juan Carlos I and Queen Sofia of Spain. Former British Prime Minister Tony Blair and Italian Prime Minister Silvio Berlusconi served as witnesses.[28][29]


  • Alejandro Agag (2001). "The future of the European people's party". Our vision of Europe: proximity, competitiveness and visibility. Leuvent: Garant. pp. 239–242. ISBN 9789044111804. OCLC 912254670. Archived from the original on 30 August 2019.[30]


  1. ^ "Who's who: Of bankers, builders and fortune makers".
  3. ^ "Parliamentary Questions".
  4. ^ "Ppe, ultimatum a chi sta con la sinistra". 4 September 2000.
  5. ^ "Silvio, Pierferdinando, Flavio Tutti gli amici italiani di Agag". 9 August 2005.
  6. ^ a b c "Alejandro AGAG LONGO". European Parliament. Retrieved 11 May 2018.
  7. ^ "About Us". ADDAX. Archived from the original on 15 November 2010.
  8. ^ "Group of the European People's Party (Christian Democrats) and European Democrats".
  9. ^ "Blair's rapport with Berlusconi upsets his old friends on the left". The Independent. 16 June 2001.[dead link]
  10. ^ "El conseguidor". 25 February 2007.
  11. ^ "Agag, da Aznar alla Formula 1 una nuova vita tra sport e affari". 12 August 2005.
  12. ^ "Who is Alejandro Agag and why does it matter?". 29 August 2007.
  13. ^ "Alejandro Agag sabe por dónde sopla el viento de la Fórmula 1". 8 June 2010. Archived from the original on 26 September 2012. Retrieved 13 October 2010.
  14. ^ "Renamed Addax team sign Grosjean". 26 February 2009. Archived from the original on 1 March 2009. Retrieved 26 February 2009.
  15. ^ "Addax Team sees Perez move to F1". 6 October 2010. Archived from the original on 7 September 2012.
  16. ^ "ADDAX TEAM SIGN MEXICAN DRIVER PABLO SANCHEZ FOR GP3 2010 SEASON". 12 February 2010. Archived from the original on 25 March 2012.
  17. ^ "Alejandro Agag: Basta politica, ora solo corse".[dead link]
  18. ^ "Barwa Campos Team begin season with victory". 14 May 2009. Archived from the original on 15 May 2009.
  19. ^ "Alejandro Agag es ya uno de los grandes empresarios de la Fórmula 1 de la mano de Flavio Briatore". 11 August 2005.
  20. ^ "Alejandro Agag says no to Bernie Ecclestone". 28 March 2008. Archived from the original on 14 February 2017. Retrieved 13 October 2010.
  21. ^ "Alejandro Agag, dopo Bernie Ecclestone?". Archived from the original on 10 May 2008.
  22. ^ "Alejandro Agag: "He visto a muchos ricos arruinarse con la F1"". 8 November 2009. Archived from the original on 17 July 2011.
  23. ^ "QPR football club recommends 1p/shr offer from Flavio Briatore's Sarita Capital". 3 September 2007. Archived from the original on 16 April 2010.
  24. ^ "QPR tycoons hesitate on spending spree". The Daily Telegraph. 10 January 2008.
  25. ^ Ashdown, John (7 May 2011). "Joy and relief for QPR after FA clear the path to promotion". The Guardian. Retrieved 12 January 2015.
  26. ^ «Formula E's calendar» Archived 28 December 2014 at the Wayback Machine. date =12 August 2014.
  27. ^ «Formula E's beginning» Archived 12 August 2014 at date =12 August 2014.
  28. ^ Spinant, Daniela (7 September 2002). "Spanish wedding turned into a political affair". EUobserver. Retrieved 11 May 2018.
  29. ^ "In pictures: Aznar's daughter marries". BBC News. 5 September 2002. Retrieved 11 May 2018.
  30. ^ British Library of Political and Economic Science - Routledge (10 March 2004). "Bibliography for 2002". international bibliography for the political science. Vol. 51. Routledge. p. 236. ISBN 9781134339969.