Alexander Asseily

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Alexander Asseily
NationalityBritish, Lebanese
EducationBSc Product Design, MSc Mechanical Engineering, Stanford University, 1997/1998
Occupation(s)Entrepreneur, Investor[1]

Alexander Asseily is a British/Lebanese technology entrepreneur and investor, and co-founder of consumer electronics company Jawbone. He was CEO of the company until 2007, Executive Chairman until 2010 and Non-Executive Chairman until January 2015.[2] His business interests in the field are extensive, and he holds executive roles with companies such as Chiaro Technology, Atomico Ventures and Azimo. Asseily was named the 33rd most influential person in Silicon Valley in 2013.[3]

Early life and education[edit]

Raised in Beirut, Lebanon and London, UK,[4] Asseily was educated in England before moving to California to obtain a Bachelor of Science in product design in 1997 and a master's in mechanical engineering in 1998 from Stanford University.[citation needed]


In 1999, Asseily founded AliphCom, with Hosain Rahman to develop verbal communications technologies, that were based on ideas originating from his Stanford senior thesis,[5] starting with noise suppression products. In 2002, the company won a contract with DARPA, the Pentagon’s research body, to look into ways for soldiers to communicate in adverse noise conditions. The product they developed was initially trademarked Noise-Assassin and it later became part of the Jawbone headset product range.[6] In September 2004, the company released its first consumer product, followed by the Bluetooth Jawbone in 2006. In 2011, Aliph started operating as Jawbone, a company that had at the time secured more than $100 million in growth funding from the Mayfield Fund, Khosla Ventures, Sequoia Capital, Andreessen Horowitz, Yuri Milner and J.P. Morgan, among others.[7] Asseily served as CEO of Jawbone until 2007 and as Chairman until 2015.[8]

In 2011-2012, Asseily raised $14 million in seed financing to develop Equal Media. This included global media site State, which he co-founded with his brother Mark Asseily and which launched at TechCrunch Disrupt in September 2013.[9][10] In 2011, he also invested in Lulu, a dating intelligence app marketed at college-age women.[11]

Asseily co-founded Chiaro Technology with Tania Boler in 2013. The women’s health startup is best known for the pelvic floor exerciser Elvie, which is accompanied by an app to track progress. The product won the Best R&D Award at the AXA PPP Health Tech and You awards 2015[12] and was also the winner of the Red Dot Product Design Award in 2016. Asseily acts as an Advisor to Osper, having invested in the company (which provides pre-paid debit cards for children) in 2013.[13] Asseily serves as an adviser at venture capital fund Conversion Capital LLC.[14] Alongside other tech investors, Asseily backed SmartUp, an app designed to aid start-ups.[15] He is also an investor in the club and work space Second Home.[16]

Asseily is also an Entrepreneur Partner at Atomico. Founded in 2006 by Skype co-founder, Niklas Zennström.[17] Atomico invests in technology companies.[18] He has been a member of Google’s Digital News Initiative Innovation Fund Council since 2015.[19] He is also Non-Executive Chairman at Azimo, a money transfer business based in London.[20]

Public speaking[edit]

Other interests[edit]

Asseily produced two documentaries pertaining to conflict in the Middle East and acted as executive producer for feature-length documentary Aluna.[27] The film centers around the ancient Kogi tribe of Colombia, who emerge from their native land to warn the rest of the world about environmental dangers and how to address them. The film was released in June 2012. He also produced the short film Two Men, One War, 33 Years On, which was broadcast on CNN, about two Lebanese civil war fighters reconciling with their past.[28]


  1. ^ "Top European tech entrepreneurs". Financial Times. 19 June 2015.
  2. ^ "Alexander Asseily". Maverick Wisdom. 8 January 2013. Retrieved 24 March 2020.
  3. ^ SAI. "The Silicon Valley 100". Business Insider. Retrieved 24 March 2020.
  4. ^ Cheshire, Tom (27 December 2011). "Graphing your opinion: Jawbone founder wants to data-track points of view". Wired UK. ISSN 1357-0978. Retrieved 24 March 2020.
  5. ^ "Jawbone: The trials of a 16-year-old can't-miss startup". Fortune Magazine. Retrieved 19 October 2016.
  6. ^ "Jawbone: The trials of a 16-year-old can't-miss startup". Fortune. Retrieved 24 March 2020.
  7. ^ Mitchenall, Toby; Brasse, Jonathan (17 March 2011). "Headset Maker Jawbone Calls Up $49M from Andreessen Horowitz". PE Hub. Retrieved 24 March 2020.
  8. ^ "Alexander Asseily". Maverick Wisdom. 8 January 2013. Retrieved 24 March 2020.
  9. ^ Bradshaw, Tim (27 February 2014). "Subscribe to read | Financial Times". Financial Times. Retrieved 24 March 2020. {{cite news}}: Cite uses generic title (help)
  10. ^ "State Launches Opinion Network Where You Don't Need Followers To Be Heard". TechCrunch. Retrieved 24 March 2020.
  11. ^ Lulu. "Lulu, The Girls-Only App for Dating Intelligence, Launches in US Colleges". Retrieved 24 March 2020.
  12. ^ "Homepage". AXA PPP Healthcare. Retrieved 24 March 2020.
  13. ^ Burn-Callander, Rebecca (28 June 2014). "Osper closes £6m funding round". The Daily Telegraph. ISSN 0307-1235. Retrieved 24 March 2020.
  14. ^ "Conversion Capital team". Archived from the original on 24 September 2016. Retrieved 14 September 2016.
  15. ^ "SmartUp App Virtually Mentors New Entrepreneurs And Could Lead To Funding".
  16. ^ "The 16 most interesting people who work in London's coolest startup office - Page 9 of 16 - Business Insider". Archived from the original on 11 October 2016. Retrieved 14 September 2016.
  17. ^ "Atomico - Great companies can come from anywhere". Archived from the original on 22 March 2016.
  18. ^ "Become an FT subscriber to read | Financial Times". Financial Times. 17 January 2016.
  19. ^ "The Digital News Initiative – Google". Archived from the original on 16 August 2016. Retrieved 18 July 2016.
  20. ^ "Page not found • Tech Reviews Weekly [Europe]". {{cite web}}: Cite uses generic title (help)
  21. ^ "World Economic Forum - Home" (PDF).
  22. ^ "Hacking the Refugee Crisis". bloomberg.
  23. ^ "Campus Presents: "Ten Startup Lessons" with Alexander Asseily". YouTube.
  24. ^ "2012 — TEDxBrussels". Archived from the original on 10 August 2016. Retrieved 2 August 2016.
  25. ^ "Sages & Scientists 2013 | TravelBook.TV". Archived from the original on 11 October 2016. Retrieved 14 September 2016.
  26. ^ "Fast Growth Icons | The invitation-only event for founders of fast-growing success stories".
  27. ^[bare URL PDF]
  28. ^ "- YouTube".