This article needs to be updated.August 2020)(
Type of site
|Opinion poll, Global opinion network|
|Owner||Equal Media Ltd.|
State is a semantic web platform created by London, UK-based Equal Media Ltd. Announced in 2013, and launched in 2014, State aims to build a global opinion network using natural language processing, databases and sentiment analysis. It seeks to "democratiz[e] online conversations" by giving equal representation of each person's opinion.
State launched in closed alpha in May 2013 with around 10,000 users and at TechCrunch Disrupt in September 2013 it launched an invite-only beta release. When State launched its mobile app and the platform to the public in February 2014, it had about 30 employees, most of whom work at headquarters in London. It also has an office in San Francisco.
State has a large dictionary of "headlines", or structured expressions organized semantically. This allows users to opine more specifically, as Asseily explained: "The world isn’t as thumbs-up/thumbs-down as we may have imagined. They are adding texture to their opinions." Furthermore, users can “tune”—i.e., follow— in to specific topics such as politics or technology, and can also import friends from Facebook, Google Plus, and Twitter. Because opinions are computer-readable, they can automatically be summarized and cross-referenced.
Asseily envisions State "eventually becom[ing] a research-on-demand service" with a "database that brands can access". For example, "insights reports" based on aggregated opinions could "aim to capture sentiment about a concept, brand, or event, which are currently free for State users".
Examples of such insights include the following. State users generally viewed "Facebook as a whole" negatively while opinions of the company's new Paper app were overwhelmingly positive. Regarding the surveillance disclosures by Edward Snowden, some people held conflicted opinions towards Edward Snowden and the Prism programme. As Asseily explained, "In general terms, some people who thought Snowden was a villain, also thought Prism was bad and likewise, some thought Snowden was a hero but that Prism was a good thing".
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