Alfrancis Chua

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Alfrancis P. Chua
Barangay Ginebra San Miguel
Position Board governor / Team manager
League PBA
Personal information
Nationality Filipino-Chinese
Career information
High school Colegio de San Juan de Letran
College University of Santo Tomas
Coaching career 1995–present
Career history
As coach:
1995–1996 Stag Pale Pilseners
1997–2000 Tanduay Rhum Masters
2001–2007 Sta. Lucia Realtors
2012–2013 Barangay Ginebra San Miguel
Career highlights and awards

As coach:

Alfrancis P. Chua is a Filipino professional basketball coach, sports executive and former basketball player. He is currently the team manager of Barangay Ginebra San Miguel basketball team and sports director of San Miguel Corporation, who handled three basketball teams in the Philippine Basketball Association (Barangay Ginebra San Miguel, San Miguel Beermen and Star Hotshots) and a volleyball team in the Philippine Super Liga (Petron Tri-Activ Spikers).[1]

Playing career[edit]

Coaching career[edit]

Philippine Basketball League (PBL)[edit]

Stag Pale Pilseners (1995-1996)[edit]

Chua was the head coach of the Stag Pale Pilseners in the Philippine Basketball League. He achieved the grand slam during the franchise's debut 1995-1996 season, winning the Reinforced Conference, All-Filipino Cup and the Danny Floro Cup. After two seasons, Stag won four of the six tournaments held.

Tanduay Gold Rhum Masters (1997-1999)[edit]

The Stag franchise was renamed the Tanduay Gold Rhum Masters in the 1997-1998 season, where Chua piloted the team to another grand slam. During the 1998-1999 season, the team emerged as champion during the 1st Yakult-PBL Centennial Cup and runner-up during the 2nd Yakult-PBL Centennial Cup. Shortly after, the franchise would leave the PBL and move to the Philippine Basketball Association (PBA), marking the return of Tanduay to the PBA.

Philippine Basketball Association (PBA)[edit]

Pop Cola Panthers (1998)[edit]

While coaching Tanduay in the PBL, he was also an assistant coach for Norman Black with the Pop Cola Panthers in the Philippine Basketball Association.

Tanduay Gold Rhum Masters (1999-2000)[edit]

Tanduay re-entered the PBA in 1999 PBA season with Chua as head coach. He led the team to a runner-up finish in the 1999 PBA All-Filipino Cup. Chua remained as head coach until the 2000 season. He was succeeded by Derrick Pumaren in the 2001 season, Tanduay's final season.

Sta. Lucia Realtors (2001-2007)[edit]

In 2001, Chua joined the Sta. Lucia Realtors as assistant coach under Norman Black. In 2003, Chua was appointed as head coach and led Sta. Lucia to two semifinal appearances during the season (2003 PBA All-Filipino Cup and 2003 PBA Reinforced Conference). On February 2007, Sta. Lucia announced that Chua was moved to the position of team consultant and assistant coach Boyet Fernandez appointed as the new head coach.[2]

Barangay Ginebra San Miguel (2012-2013)[edit]

Chua returned to the PBA on January 2012, joining Barangay Ginebra San Miguel as team consultant.[3]

On January 1, 2013, Chua was appointed as head coach[4] and led the team to a runner-up finish during the 2013 PBA Commissioner's Cup.

On July 25, 2013, San Miguel Corporation, owner of Barangay Ginebra San Miguel, announced that Chua has been appointed as team manager and Ato Agustin will assume the position of interim coach for the 2013 PBA Governor's Cup.[5][6][7]

As sports executive[edit]

Concurrent with Chua's assumption as team manager of Barangay Ginebra San Miguel, he was appointed as alternate PBA governor representing Ginebra San Miguel, Inc. (GSMI) in the PBA board. On July 17, 2015, The Philippine Star reports of Chua's promotion to full-time PBA governor for GSMI and his appointment as sports director for San Miguel Corporation.[8]

On June 14, 2015, Chua was elected as the new president of the Basketball Coaches Association of the Philippines (BCAP), succeeding incoming PBA commissioner Chito Narvasa.[9]


Preceded by
Turo Valenzona
Tanduay Rhum Masters head coach
Succeeded by
Derrick Pumaren
Preceded by
Norman Black
Sta. Lucia Realtors head coach
Succeeded by
Boyet Fernandez
Preceded by
Siot Tanquingcen
Barangay Ginebra San Miguel head coach
Succeeded by
Ato Agustin