Alfrancis Chua

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Alfrancis P. Chua
Barangay Ginebra San Miguel
PositionBoard governor / Team manager
Personal information
Born (1966-01-17) January 17, 1966 (age 53)
Career information
High schoolColegio de San Juan de Letran
CollegeUniversity of Santo Tomas
Coaching career1995–2013
Career history
As coach:
1995–1996Stag Pale Pilseners
1997–2000Tanduay Rhum Masters
2001–2007Sta. Lucia Realtors
2012–2013Barangay Ginebra San Miguel
Career highlights and awards
As coach:

Alfrancis P. Chua (born January 17, 1966) is a Filipino sports executive and former basketball player and coach. He is currently the sports director of San Miguel Corporation (SMC), overseeing the professional sports teams of the SMC group (Barangay Ginebra San Miguel, the San Miguel Beermen, the Magnolia Hotshots and the Petron Blaze Spikers).[1]

Playing career[edit]

Coaching career[edit]

Philippine Basketball League (PBL)[edit]

Stag Pale Pilseners (1995-1996)[edit]

Chua was the head coach of the Stag Pale Pilseners in the Philippine Basketball League. He achieved the grand slam during the franchise's debut 1995-1996 season, winning the Reinforced Conference, All-Filipino Cup and the Danny Floro Cup. After two seasons, Stag won four of the six tournaments held.

Tanduay Gold Rhum Masters (1997-1999)[edit]

The Stag franchise was renamed the Tanduay Gold Rhum Masters in the 1997-1998 season, where Chua piloted the team to another grand slam. During the 1998-1999 season, the team emerged as champion during the 1st Yakult-PBL Centennial Cup and runner-up during the 2nd Yakult-PBL Centennial Cup. Shortly after, the franchise would leave the PBL and move to the Philippine Basketball Association (PBA), marking the return of Tanduay to the PBA.

Philippine Basketball Association (PBA)[edit]

Pop Cola Panthers (1998)[edit]

While coaching Tanduay in the PBL, he was also an assistant coach for Norman Black with the Pop Cola Panthers in the Philippine Basketball Association.

Tanduay Gold Rhum Masters (1999-2000)[edit]

Tanduay re-entered the PBA in 1999 PBA season with Chua as head coach. He led the team to a runner-up finish in the 1999 PBA All-Filipino Cup. Chua remained as head coach until the 2000 season. He was succeeded by Derrick Pumaren in the 2001 season, Tanduay's final season.

Sta. Lucia Realtors (2001-2007)[edit]

In 2001, Chua joined the Sta. Lucia Realtors as assistant coach under Norman Black. In 2003, Chua was appointed as head coach and led Sta. Lucia to two semifinal appearances during the season (2003 PBA All-Filipino Cup and 2003 PBA Reinforced Conference). On February 2007, Sta. Lucia announced that Chua was moved to the position of team consultant and assistant coach Boyet Fernandez appointed as the new head coach.[2]

Barangay Ginebra San Miguel (2012-2013)[edit]

Chua returned to the PBA on January 2012, joining Barangay Ginebra San Miguel as team consultant.[3]

On January 1, 2013, Chua was appointed as head coach[4] and led the team to a runner-up finish during the 2013 PBA Commissioner's Cup.

On July 25, 2013, San Miguel Corporation, owner of Barangay Ginebra San Miguel, announced that Chua was appointed as team manager and Ato Agustin would assume the position of interim coach for the 2013 PBA Governor's Cup.[5][6][7]

As sports executive[edit]

Concurrent with Chua's assumption as team manager of Barangay Ginebra San Miguel, he was appointed as alternate PBA governor representing Ginebra San Miguel, Inc. (GSMI) in the PBA board. On July 17, 2015, The Philippine Star reports of Chua's promotion to full-time PBA governor for GSMI and his appointment as sports director for San Miguel Corporation.[8]

In June 2015, Chua was elected as the new president of the Basketball Coaches Association of the Philippines (BCAP), succeeding incoming PBA commissioner Chito Narvasa.[9]

In February 2018, Chua was appointed Special Assistant to the Rector for Sports Development of his high school alma mater, Colegio de San Juan de Letran.[10]

In January 21, 2019, Chua was awarded the Danny Floro Executive of the Year for the year 2018 by the PBA Press Corps.[11]


  1. ^ Ramos, Gerry (June 18, 2016). "Alfrancis Chua insists PSC chairmanship not offered to him, nor did he apply for job". Sports Interactive Network Philippines. Retrieved July 14, 2016.
  2. ^ "Fernandez takes over Chua as Sta. Lucia head coach", February 13, 2007, GMA News Online
  3. ^ - THE DEAN'S CORNER by Joaquin Henson "Chua Excited To Join Ginebra", January 30, 2012, The Philippine Star
  4. ^ - "Chua is new Barangay Ginebra San Miguel Head Coach", January 1, 2013, Philippine Daily Inquirer
  5. ^ "Chua resigns over player-coach shakeup", July 16, 2013, The Philippine Star
  6. ^ "Ginebra names Agustin as interim coach, Chua as team manager", July 26, 2013, The Philippine Star
  7. ^ "Agustin to call shots for Ginebra", July 26, 2013, The Philippine Star
  8. ^
  9. ^ Leongson, Randolph (June 16, 2015). "Alfrancis Chua named as BCAP president". Retrieved January 15, 2019.
  10. ^ Jacinto, Christian (February 9, 2018). "Al Chua set for crucial role in Letran sports development, says source". SPIN.PH. Retrieved January 15, 2019.
  11. ^ Giongco, Mark (January 22, 2019). "Night of firsts as PBA Press Corps recognize best in the league for 2018". Philippine Daily Inquirer. Retrieved January 23, 2019.
Preceded by
Turo Valenzona
Tanduay Rhum Masters head coach
Succeeded by
Derrick Pumaren
Preceded by
Norman Black
Sta. Lucia Realtors head coach
Succeeded by
Boyet Fernandez
Preceded by
Siot Tanquingcen
Barangay Ginebra San Miguel head coach
Succeeded by
Ato Agustin