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Alo Yoga

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Alo Yoga
Company typePrivate
IndustryRetail
Founded2007; 17 years ago (2007) in Los Angeles, California, U.S.
Founders
  • Danny Harris
  • Marco DeGeorge
Headquarters
Beverly Hills, California
,
U.S.
Key people
Danny Harris (CEO)
ParentColor Image Apparel
Websitewww.aloyoga.com

Alo Yoga is an American premium athletic apparel retailer headquartered in Los Angeles. It was founded in 2007 by Danny Harris and Marco DeGeorge.

History

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Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury respectively.[1] The name stands for "air, land, and ocean".[1] The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs.[2][3]

Alo's headquarters in Beverly Hills feature yoga studios, gyms, and other amenities.[2][3] As of October 2023, the company has more than 50 brick-and-mortar stores (which it calls "sanctuaries"), which feature yoga studios and cafés.[4][5]

Alo has expanded beyond athletic wear. A skincare brand, Alo Glow System, was launched in December 2020.[6] At New York Fashion Week in September 2022, Alo introduced the Aspen Collection, a luxury line of ski wear and non-fungible tokens.[7] The company began selling sneakers in May 2023. [8] The focus on the sneaker changed in March 2024, and is now marketed as a recovery sneaker, which aims to support balance and pressure points for all-day recovery. Its next luxury line, the Alo Atelier formalwear collection, was launched in October 2023.[9]

Alo promotes mindfulness and posts images of yoga practitioners on its Instagram page.[2] The company became the "official wellness partner" of New York Fashion Week in September 2021, holding yoga workshops and other events.[10]

References

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  1. ^ a b Pearl, Diana (February 6, 2023). "Is This Alo Yoga's Moment?". The Business of Fashion. Archived from the original on February 6, 2023.
  2. ^ a b c Soo Hoo, Fawnia (March 28, 2017). "How Alo Yoga Became an Instagirl Favorite Without Really Trying". Fashionista. Retrieved November 22, 2023.
  3. ^ a b Satran, Rory (May 27, 2023). "Alo Yoga Is Beating Lululemon at Its Own Game". The Wall Street Journal. Archived from the original on May 30, 2023.
  4. ^ Summerville, Abigail; Wang, Echo (October 30, 2023). "Exclusive: Alo Yoga parent seeks investment at $10 bln valuation – sources". Reuters. Retrieved November 22, 2023.
  5. ^ Breen, Jasmina (June 20, 2023). "Inside Alo Yoga's Activewear Empire". Fitt Insider. Retrieved November 22, 2023.
  6. ^ Rodulfo, Kristina (December 8, 2020). "Alo Yoga Launched A Skincare Line—Here's My Honest Review". Women's Health. Retrieved November 22, 2023.
  7. ^ Schulz, Madeleine (February 1, 2023). "Alo Yoga rolls out digital twins to accompany its premium ski collection". Vogue Business. Archived from the original on February 2, 2023.
  8. ^ Pastore, Alexandra (May 19, 2023). "Alo Yoga Expands Into Footwear With Unisex Lifestyle Sneaker". Women's Wear Daily. Retrieved November 22, 2023.
  9. ^ Zwieglinska, Zofia (October 19, 2023). "Exclusive: Alo Yoga launches Alo Atelier luxury collection". Glossy. Retrieved November 22, 2023.
  10. ^ Spruch-Feiner, Sara (September 12, 2022). "NYFW Briefing: After being an 'official wellness partner,' Alo Yoga makes its fashion show debut". Glossy. Retrieved November 22, 2023.
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