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Amritt Ventures Inc.
Industry Management consulting
Founded 2004
Headquarters Los Angeles, California, United States
Key people
Gunjan Bagla, President & CEO
Products Management consulting services, Global R&D Management
Website Amritt Ventures

Amritt Ventures is a global management consulting firm based in the Los Angeles area. The stated purpose of the company is to aid North American and European firms in becoming familiar with routine Asian business practices, specifically in marketing their products to India and China, both of which are BRIC countries. Amritt has recently been ranked as one of the Top 10 Consulting Companies of India.[1] Their executives have contributed to various financial magazines, including BusinessWeek[2][3] and advised both US companies and the US president on doing business with India.[4][5][6] Notable clients of Amritt include Kraft Foods, Johnson & Johnson, the British company Reckitt Benckiser, and the French media conglomerate Vivendi.[7]


Amritt was established as an advisory service to facilitate trade between the United States and India. It provides its clients with training workshops on topics like human resources issues in India, the financial and legal environment, and Indian culture.[8]

Amritt is located in a Class A building in the Cerritos Towne Center - the power center located in the center of Cerritos, California. Amritt is strategically located midway between the Los Angeles and Orange County business centers. Amritt was founded by Gunjan Bagla, an Indian-American author, businessman, and public speaker.[9][10] He began his career working for Larsen & Toubro in Mumbai and later worked in the United States as a director of program management for Tandon in California.[11] The president of the Institute's Alumni Association and later charter member of the Indus Entrepreneurs decided to form Amritt in 2004.[12] Both he and employees have travelled extensively to advise companies on US-India-Asia business relations, and Bagla has taught business seminars for industry executives at the California Institute of Technology and UCLA Extension.[13][14][15]

In September 2010, Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business.[16]

In March 2011 executives from Amritt were invited as guest speakers by the USC Marshall School of Business along with several US officials (including U.S. Secretary of Commerce, Gary Locke) and international representatives (including the Indonesian Ambassador, Dino Djalal) and the vice president of Boeing International, Dinesh Keskar.[17][18] In April 2011, Amritt and Bagla attended the South Asian Studies Association's convention in honor of Ron Somers, President of the U.S. India Business Council, for his works in US-India relations. Bagla and Somers were reported to have had discussion on current US-India relates the topic of which were published in media headlines.[19]

Media Attention[edit]

Market Reports[edit]

Amritt has become well known for its industry surveys and reports on global developers and companies.[20] Amritt is a professional advisory service that helps Western companies leverage global resources and global markets.[21][22]

The Amritt 2008 R&D Globalization Study is based on responses from 204 online respondents from the U.S. and was conducted in April and May 2008.[23] In this survey on R&D globalization, Amritt found that 33% of American companies plan to deploy only 11 to 100 R&D personnel in emerging economies, such as the BRIC countries. Also, a significant number, 16%, said that they may have over 1,000 people working in R&D in emerging economies. Half of the companies performing R&D in emerging economies do so to serve those local markets, while 42% said that financial pressures played a part. About a quarter of the respondents, 26%, had trouble finding enough talent in their home regions and 17% sought to accelerate time to market by using additional resources in emerging countries. Anecdotal evidence from the survey suggests that time-to-market is likely to become a more significant driver of R&D globalization in the near future.[24]

Asked about their main worries as they globalize the R&D function, more than 50% of the companies cited the quality of work from emerging economies. About 24% referred to cross-cultural communications as their main worry.[25]

Indian-English Dictionary[edit]

Amritt has released a 700-word Indian-English lexicon to help North American and European companies with expansion into Asian markets. They later launched a revised and updated version of the popular resource with 64 new words to mark India's 64th Independence Day on August 15, 2009.[26]

See also[edit]


  1. ^ "TOP 10 Recruitment consultants of INDIA - vendor management". Retrieved 2014-03-13. 
  2. ^ "India Inc.: Investing in America". businessweek. September 29, 2008. Archived from the original on 26 May 2010. Retrieved 2010-05-22. 
  3. ^ "Lessons from successful entrepreneurs". Retrieved 2014-03-13. 
  4. ^ Bajaj, Vikas; Timmons, Heather (November 4, 2010). "Obama to Visit India, and Both Sides Hope to Expand Ties". New York Times. Retrieved 2010-05-22. 
  5. ^ "Why-some-young-US-workers-now-seek-fortunes-in-India". Retrieved 2010-05-22. 
  6. ^ "SASA 2010 - South Asia and the West:Entwined, Entangled and Engaged". South Asian Studies Association. Retrieved 2011-03-21. 
  7. ^ "Global Business Consultants | India Business Consultants | Amritt, IncAmritt, Inc". Retrieved 2014-03-13. 
  8. ^ "Training and Education | Amritt India Business Training WorkshopAmritt, Inc". Retrieved 2014-03-13. 
  9. ^ "Archived copy". Archived from the original on 2012-03-16. Retrieved 2011-04-13. 
  10. ^ "Outsourcing R&D Services to India". The India Expert. Retrieved 2014-03-13. 
  11. ^ "Live Webinar Announced: How to Outsource Research and Development (R&D) Services to India". Retrieved 2014-03-13. 
  12. ^ [1] Archived January 1, 2011, at the Wayback Machine.
  13. ^ "Q&A: Gunjan Bagla". Archived from the original on 2008-10-17. Retrieved 2013-06-05. 
  14. ^ "WINMEC Mobile Entertainment Media Advisory Board". Retrieved 2014-03-13. 
  15. ^
  16. ^ Archived from the original on March 10, 2011. Retrieved April 15, 2011.  Missing or empty |title= (help)
  17. ^ "Archived copy" (PDF). Archived from the original (PDF) on 2011-06-27. Retrieved 2011-04-13. 
  18. ^ "Asia Pacific Business Outlook Conference 2011". Retrieved 2014-03-13. [permanent dead link]
  19. ^ [2][dead link]
  20. ^ Carless, Simon (October 20, 2007). "GameSetWatch GameSetNetwork: The G For Grammar Expo". Retrieved 2014-03-13. 
  21. ^ Williams, Geoff (2008-11-17). "3 Ways to Kill a Deal in India - Cultural barriers in business". Retrieved 2014-03-13. 
  22. ^ Nov/Dec-2008. "City Guide: Mumbai - Articles - Executive Travel". Retrieved 2014-03-13. 
  23. ^ "Study Finds Mixed Response To Video Game Outsourcing". Gamasutra. Archived from the original on 12 May 2010. Retrieved 2010-05-22. 
  24. ^ "Report: R&D Globalization". SMT Magazine. June 30, 2008. Retrieved 2010-05-22. 
  25. ^ [3] Archived April 3, 2011, at the Wayback Machine.
  26. ^ "How to 'do the needful' in India with tashan". Indo-Asian News Service. August 13, 2010. Archived from the original on January 25, 2013. Retrieved 2010-05-22.