Andy Hobsbawm

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Andrew John "Andy" Hobsbawm (born 1963) is an entrepreneur, writer and musician from London, England.[1][2][3][4][5] He co-founded Online Magic, a British new media company, which was acquired by Omnicom in 1997.[6] Hobsbawm is also a founder of EVRYTHNG and Do The Green Thing.[5][7][8][9]

He is a member of the British Interactive Media Association’s Digital Hall of Fame.[10][11]

Early life[edit]

Andy Hobsbawm was born to historian Eric Hobsbawm and Marlene Hobsbawm (née Schwartz) in London, England.[12] Hobsbawm attended sixth form college in Montreal, Canada but did not go on to university to obtain a degree.[13][14] He joined a rock band, Tin Gods, after leaving school.[14]


While playing with Tin Gods, Hobsbawm responded to a newspaper ad soliciting entrepreneurs, which led to a position at magazine publisher APT Data.[14] During his tenure at APT Data, Hobsbawm formed Internet Publishing with Eamonn Wilmott to develop the first European e-zine, PowerPC News.[6][14][15][16]

Hobsbawm and Wilmott co-founded Online Magic, a leading British new media company in 1995.[6][17] Online Magic became the first international web agency and developed the first website that covered a British general election, GE97.[15][16][18][19][11] Omnicom’s invested in Online Magic in 1997 and acquired it in 1998.[20] Hobsbawm, who had served as president of Online Magic, was appointed’s chief creative officer for Europe.[21][22] Hobsbawm became chairman of Europe in 2004. He left the company in 2009.[23]

In 2007, Hobsbawm co-founded Do The Green Thing, a social networking site for encouraging people to lead greener lives, with Naresh Ramchandani.[7][24][25] In 2008, Hobsbawm presented Do The Green Thing at TED in Monterrey, California.[26] His lecture was later included as a TEDTalk.[27]

In 2011, Hobsbawm co-founded EVRYTHNG, a Web of Things software company.[9][28][29][30]


Hobsbawm has written articles for Forbes, the Financial Times and The Independent.[4][31][32] He was also a weekly columnist on the new economy for the Financial Times.[4][5][31][6] He is a co-author of The Economist’s Brands and Branding (ISBN 1576603504).[31][33]

Hobsbawm has also written three white papers entitled "10 years on: The State of the Internet a Decade after Mosaic", "Small is the Next Big Thing: The Size and Shape of Commerce and Culture" and "Product Relationship Management: Turning physical products into owned digital media."[34][35][36]


  1. ^ "Peer groups that harness an online community spirit". Financial Times. Retrieved 12 September 2013. 
  2. ^ Stuart Elliott (21 May 1998). "THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; Buys Rest of Online Magic". The New York Times. Retrieved 12 September 2013. 
  3. ^ Susan Krashinsky (15 May 2013). "If your fridge breaks, shouldn’t you be able to ask it what’s wrong?". The Globe and Mail (Toronto). Retrieved 12 September 2013. 
  4. ^ a b c Parmy Olsen; Andy Hobsbawm (14 September 2012). "Googling Your Lost Keys, And The Coming Revolution in Smart Products". Forbes. Retrieved 12 September 2013. 
  5. ^ a b c Andy Hobsbawn (9 December 2003). "Phone a foreigner". The Guardian. Retrieved 12 September 2013. 
  6. ^ a b c d "Me and My Partner: Eamonn Wilmott And Andy Hobsbawm". The Independent (London). 25 August 1999. Retrieved 12 September 2013. 
  7. ^ a b Leonora Oppenheim. "Meet Change Makers Naresh Ramchandani and Andy Hobsbawm of Green Thing". How Stuff Works. Retrieved 12 September 2013. 
  8. ^ Cielo Lutino (28 January 2013). "Meet Andy Hobsbawm, the man making coffee mugs smarter than you". Econsultancy. Retrieved 12 September 2013. 
  9. ^ a b Graham Charlton (3 June 2011). "Q&A: Andy Hobsbawm on the 'internet of things'". Econsultancy. Retrieved 12 September 2013. 
  10. ^ "BIMA Digital Hall of Fame - second list of inaugural inductees announced including Pete Cashmore, Rory Sutherland and Alan Rusbridger". The Drum. 19 September 2012. Retrieved 12 September 2013. 
  11. ^ a b "Digital Hall of Fame 2012". Digital Hall of Fame. Retrieved 12 September 2013. 
  12. ^ Martin Kettle; Dorothy Wedderburn (1 October 2012). "Eric Hobsbawm obituary". The Guardian. Retrieved 12 September 2013. 
  13. ^ Jack O'Sullivan (21 April 1997). "Media families; 10. The Hobsbawms". The Independent (London). Retrieved 12 September 2013. 
  14. ^ a b c d Andy Hobsbawm (13 March 2003). "Revolutionary thinking". New Media Age. 
  15. ^ a b Robin Hicks (23 September 2005). "The biggest agencies, top creatives and innovators in the digital world". Brand Republic. Retrieved 12 September 2013. 
  16. ^ a b "Online: Online's Finest". Campaign. Retrieved 12 September 2013. 
  17. ^ Robert Dwek (19 February 1998). "INTERNET: Online Oscars - As the nominations begin for the 1998 Yell Awards, Robert Dwek reviews last year's winners and the benefits that can be gained by the chosen few". Marketing Magazine. Retrieved 4 November 2013. 
  18. ^ Bruno Giussani (25 March 1997). "The British Election Online: Parties Seek Techno-Savvy Vote". The New York Times. Retrieved 12 September 2013. 
  19. ^ "Media Owners - I want a slice of that ... or how to be a media mogul". Marketing. 31 March 1998. Retrieved 12 September 2013. 
  20. ^ Jennifer Whitehead (17 November 2004). "Hobsbawm promoted to chairman of Europe". Brand Republic. Retrieved 12 September 2013. 
  21. ^ Gordon MacMillan (26 May 1998). "Online Magic sold outright to". PRWeek. Retrieved 12 September 2013. 
  22. ^ " Acquires All of Online Magic". Clickz. 22 May 1998. Retrieved 12 September 2013. 
  23. ^ "Andy Hobsbawm Profile". Bloomberg BusinessWeek. Retrieved 12 September 2013. 
  24. ^ Jemima Kiss (29 July 2009). "Elevator Pitch: Green Thing wants to change the world with creativity and inspiration". The Guardian. Retrieved 12 September 2013. 
  25. ^ Leisa Barnett (3 November 2008). "Dog Rosies". Vogue. Retrieved 12 September 2013. 
  26. ^ "TED: Andy Hobsbawm". TED. Retrieved 4 November 2013. 
  27. ^ "Andy Hobsbawm: Do the green thing". TED. Retrieved 3 October 2013. 
  28. ^ "Backed by $1M in Seed funding from Atomico, EVRYTHNG is creating the smart 'Web of Things'". Startup Beat. 14 December 2012. Retrieved 12 September 2013. 
  29. ^ Martin Bryant (20 February 2012). "How Evrythng could give any physical object a life online". The Next Web. Retrieved 12 September 2013. 
  30. ^ Mike Butcher (24 October 2012). "Funded By Atomico, Everythng Hopes To Create The Internet of Things, Starts With Drinks Giant Diageo". TechCrunch. Retrieved 12 September 2013. 
  31. ^ a b c Rita Clifton. "Brands and Branding". Retrieved 12 September 2013. 
  32. ^ "Andy Hobsbawm: From social media to social good". The Independent (London). 24 June 2009. Retrieved 12 September 2013. 
  33. ^ Andy Hobsbawm (8 May 2009). "Social Media Beachcombing: Survival of the Twittest?". Business Week. Retrieved 4 November 2013. 
  34. ^ Andy Hobsbawm. "10 years on..." (PDF). Retrieved 4 November 2013. 
  35. ^ Andy Hobsbawm. "Small is the Next Big Thing" (PDF). Retrieved 4 November 2013. 
  36. ^ "Make products smart". Evrything [sic] Whitepaper. Retrieved 4 November 2013.