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Boombayah

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"Boombayah"
Song
A-side"Boombayah"
"Whistle"

"Boombayah" (Korean: 붐바야; RR: Bumbaya) is the debut single of South Korean girl group Black Pink. It was released coupled with "Whistle" and was released in titled "Square One", on August 8, 2016 by YG Entertainment and distributed by KT Music. "Boombayah" topped the Billboard World Digital Songs chart in the first week of sales.

Background and release

"Boombayah" was released on August 8, 2016 at 8 p.m. KST as a digital single titled "Square One", coupled with "Whistle", through various digital music portals in South Korea.[3][1]

Music video

The music video for "Boombayah" was directed by Seo Hyun-seung,[4] and it was released on Black Pink's official YouTube channel on August 8, 2016.[5][6]

As of July 10, 2018, "Boombayah" has accrued 343 million views, while "Whistle" has 228 million. All of Black Pink's live performances have each over one million views, the highest being their debut stage for "Boombayah" on SBS's Inkigayo with over thirty million views. The music video for "Boombayah" also reached 50 million views on YouTube faster than any other debut music video, reaching the milestone nine weeks after its release.[7]

On January 31, 2017, the music video for "Boombayah" hit 100 million views on YouTube, which makes Black Pink the fifth K-pop girl group to reach 100 million views, as well as the fastest debut music video of any K-pop act to reach this milestone. As of February 24, 2018, the music video has reached over 260 million views.[8] Later in January 2018, the music video became the most viewed debut MV by a K-pop group on YouTube.[9][10]

Promotion

Black Pink promoted "Boombayah" at their debut stage on SBS's Inkigayo on August 14, 2016.[11][12] They subsequently promoted the song for the two following weeks on Inkigayo,[13][14] and also performed "Boombayah" at the 26th Seoul Music Awards on January 19, 2017.[15]

Critical reception

Billboard K-Town's Jeff Benjamin said that they "embrace the hip-hop sensibilities and club-ready sounds with which their seniors gained an international following", referring to their labelmates Psy, BIGBANG and 2NE1. He said, "Boombayah" has "booming, exotic beats"[16]

Commercial performance

"Boombayah" entered at number 7 with 88,215 downloads sold and 1,866,737 streams in South Korea.[17][18][19]

In the US, "Boombayah" topped Billboard's World Digital Songs for the week August 27, 2016[20][21] In its second week within the chart, "Whistle" placed at number 3 for the week September 3, 2016.[22]

Track listing

Digital download[23]
No.TitleLyricsMusicArrangementLength
1."Whistle" (휘파람 Hwiparam)
  • Teddy
  • Future Bounce
  • Bekuh BOOM
  • Teddy
  • Future Bounce
3:32
2."Boombayah" (붐바야 Bumbaya)
  • Teddy
  • Bekuh BOOM
  • Teddy
  • Bekuh BOOM
Teddy4:01
Total length:7:33

Charts

Chart (2016-17) Peak
position
France (SNEP)[24] 196
Japan Hot 100 (Billboard)[25] 15
South Korea (Gaon Digital Chart)[17] 7
US World Digital Songs (Billboard) [26] 1

References

  1. ^ a b "Square One – Single by BLACKPINK on Apple Music". iTunes. Retrieved 2016-08-18.
  2. ^ "BLACKPINK「BLACKPINK - EP」を Apple Music で". iTunes. Retrieved 2017-08-08.
  3. ^ "앨범 정보>멜론". www.melon.com. Retrieved 2016-08-18.
  4. ^ Chu, Yanchingsally (August 5, 2016). "Blackpink Discloses the Teaser Image of its First Song 'Boombayah'". BNT News.
  5. ^ BLACKPINK (2016-08-08), BLACKPINK – '휘파람'(WHISTLE) M/V, retrieved 2016-08-19
  6. ^ BLACKPINK (2016-08-08), BLACKPINK – '붐바야'(BOOMBAYAH) M/V, retrieved 2016-08-19
  7. ^ "BLACKPINK's "BOOMBAYAH" Posts 50 Million Youtube Views in Just Two Months". yg-life. YG Entertainment. Retrieved November 6, 2016.
  8. ^ "BLACKPINK - BOOMBAYAH MV". Youtube. February 24, 2018. Retrieved February 24, 2018.
  9. ^ BLACKPINK (2016-08-08), BLACKPINK – '붐바야'(BOOMBAYAH) M/V, retrieved 2018-01-23
  10. ^ "The Most Viewed Debut MV by a K-pop Group on YouTube". Soompi. August 13, 2017. Retrieved January 23, 2018.
  11. ^ "BLACKPINK – '휘파람'(WHISTLE) 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  12. ^ "BLACKPINK – '붐바야(BOOMBAYAH)' 0814 SBS Inkigayo". August 14, 2016. Retrieved August 18, 2016.
  13. ^ "BLACKPINK - '붐바야(BOOMBAYAH)' 0821 SBS Inkigayo : '휘파람(WHISTLE)' NO.1 OF THE WEEK". August 21, 2016. Retrieved May 5, 2017.
  14. ^ "BLACKPINK - '붐바야(BOOMBAYAH)' 0828 SBS Inkigayo". August 28, 2016. Retrieved May 5, 2017.
  15. ^ "BLACKPINK - '불장난 (PLAYING WITH FIRE)' + '붐바야 (BOOMBAYAH)' in 2017 Seoul Music Awards". January 19, 2017. Retrieved May 5, 2017.
  16. ^ Benjamin, Jeff (August 16, 2016). "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Billboard. Retrieved August 16, 2016.
  17. ^ a b "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2016-08-18.
  18. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2016-08-18.
  19. ^ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Archived from the original on 2016-09-13. Retrieved 2016-08-18. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  20. ^ "World Digital Songs : Aug 27, 2016 | Billboard Chart Archive". Billboard. Retrieved 2016-08-18.
  21. ^ "Blackpink's Major Debut: New K-Pop Girl Group Lands No. 1 & 2 on World Digital Songs Chart". Retrieved 2016-08-18.
  22. ^ "World Digital Songs : Sep 03, 2016 | Billboard Chart Archive". Billboard. Retrieved 2016-08-25.
  23. ^ "Square One" (in Korean). Melon. Retrieved August 18, 2016.
  24. ^ "Blackpink – Boombayah" (in French). Les classement single. Retrieved November 18, 2016.
  25. ^ "Billboard Japan Hot 100 2017/08/28". Billboard Japan (in Japanese). Retrieved August 24, 2017.
  26. ^ "Chart Search "Blackpink"". Billboard. Retrieved November 18, 2016.
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