Brand Nubian

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For the self-titled song by the group, see Brand Nubian (song).
Brand Nubian
Brand Nubian at the knitting factory.jpg
Brand Nubian performing live in 2008.
Background information
Origin New Rochelle, New York
Genres Hip hop
Years active 1989–present
Labels Elektra Records
Arista/BMG Records
Babygrande Records
Members Grand Puba (1989–91, 1997–00, 2003–Present)
Sadat X (1989–95, 1997–00, 2003–Present)
Lord Jamar (1989–95, 1997–00, 2003–Present)
DJ Alamo (1989–91, 1997–2000)
DJ Sincere (1992–1995)

Brand Nubian is an American hip hop group from New Rochelle, New York, composed of three emcees: Grand Puba (formerly Grand Puba Maxwell, born Maxwell Dixon, on March 4, 1966), Sadat X (formerly Derek X, born Derek Murphy, on December 29, 1968) and Lord Jamar (born Lorenzo Dechalus, on September 17, 1968), and two DJs: DJ Alamo and DJ Sincere. Its debut album, One for All is one of the most popular and acclaimed alternative hip hop albums of the 1990s, known for socially conscious and politically charged content inspired by the teachings of the Nation of Gods and Earths.[1] placed the group on its list of the 25 Greatest Rap Groups of All Time.[2]



Brand Nubian formed in 1989 and their first single, "Brand Nubian," was released in 1989. Signed to Elektra Records by A&R man Dante Ross, their debut album, One For All, was released in 1990. Generally acclaimed, the album drew fire for militant Five-Percenter rhetoric on tracks such as "Drop the Bomb" and "Wake Up." The controversy helped sales, although the album did not go gold it was still considered a commercial success selling in excess of 400.000 copies. A version of the Fab Five Freddy-directed video of the single "Wake Up," featuring a black man in white-face makeup, was banned from MTV. On that channel and from official WEA sources, this image was replaced by a Baptist preacher. The singles "Slow Down," "All for One," and "Wake Up" all became hits on Billboard’s Hot Rap Tracks chart in 1991.

Shortly after the group's debut release, Sadat X and Lord Jamar began having problems with Grand Puba, which caused him to leave the group, along with DJ Alamo, to pursue a solo career. Lord Jamar and Sadat X enlisted DJ Sincere to join the group in 1992. The same year, Puba released his solo debut, Reel to Reel, which featured the hit single "360 Degrees (What Goes Around)".

At the end of 1992, Brand Nubian released the single "Punks Jump up to Get Beat Down". The track created controversy because of its homophobic content such as Sadat X's line "I can freak, fly, flow, fuck up a faggot/I don't understand their ways; I ain't down with gays." Despite of this, the single charted on the Billboard Hot 100 at number 77. Later versions omitted the line and replaced it with different lyrics, including the version on the greatest hits compilation The Very Best of Brand Nubian.


In the early part of 1993, Brand Nubian released their second album, In God We Trust, including "Punks Jump Up to Get Beat Down" and the number-92 Hot-100 single "Love Me or Leave Me Alone." That same year, the group contributed a track to the Menace II Society soundtrack, titled "Lick Dem Muthaphuckas."

The group’s next release, Everything is Everything, was released in November 1994. The album saw mixed reviews and mediocre sales, despite the top-40 Hot Rap Tracks singles "Word is Bond" and "Hold On." In 1995, Brand Nubian broke up and its members started solo careers in music and television. That year, Puba released his second solo effort, 2000, featuring another Billboard Hot 100 single, "I Like It (I Wanna Be Where You Are)." Sadat X released his first solo effort, titled Wild Cowboys (Loud/RCA/BMG Records), in 1996.


The group's original members reunited in 1997, contributing a song to the Soul in the Hole soundtrack, titled "A Child is Born". Another song, "Keep It Bubblin'," appeared on the 1997 Money Talks soundtrack. In 1998, Brand Nubian released the album Foundation on Arista/BMG Records. The album featured contributions from producers such as DJ Premier, Buckwild, Lord Finesse, and Diamond D. The lead single "Don't Let It Go to Your Head" became, at number 54, the group's highest-charting single on the Hot 100. In 2000, Brand Nubian once again teamed up with Buckwild of D.I.T.C., releasing the single "Rockin' It," after which the members, once again, pursued their solo projects. Sadat X released a solo EP in 2000, The State of New York vs. Derek Murphy, on Loud/Relativity Records.


Grand Puba released his third solo effort, Understand This, in 2001, which received little attention despite featuring his fellow Brand Nubian members. The original members reunited once again in 2004 for their fifth album, Fire in the Hole, released by Babygrande Records. Sadat X released another solo effort in 2005, titled Experience & Education, to mostly positive reviews. Jamar pursued his acting career, appearing on an episode of The Sopranos, as well as episodes of Oz, Third Watch, and Law & Order. Lord Jamar released his first solo album, The 5% Album, in June 2006, on Babygrande Records. Sadat X's third full-length album Black October came out in October 2006. In 2007 the group released an album titled Time's Runnin' Out, containing material recorded ten years earlier during the sessions for the 1998 Foundation album.



Album information
One for All
  • Released: December 4, 1990
  • Billboard 200 chart position: #130
  • R&B/Hip-Hop chart position: #34
  • Singles: "Brand Nubian"/"Feels So Good", "Wake Up"/"Drop the Bomb", "All for One"/"Concerto in X Minor", "Slow Down"/"To the Right"
In God We Trust
  • Released: February 2, 1993
  • Billboard 200 chart position: #12
  • R&B/Hip-Hop chart position: #4
  • Singles: "Punks Jump Up to Get Beat Down", "Allah U Akbar"/"Steal Ya Ho", "Love Me or Leave Me Alone"/"The Travel Jam"
Everything Is Everything
  • Released: November 1, 1994
  • Billboard 200 chart position: #54
  • R&B/Hip-Hop chart position: #13
  • Singles: "Word Is Bond"/"Straight Off Da Head", "Hold On"/"Step Into Da Cipher"/"Alladat"
  • Released: September 29, 1998
  • Billboard 200 chart position: #59
  • R&B/Hip-Hop chart position: #12
  • Singles: "The Return"/"Brand Nubian", "Don't Let It Go to Your Head"/"Back Up Off the Wall", "Let's Dance"
Fire in the Hole
  • Released: August 10, 2004
  • Billboard 200 chart position: -
  • R&B/Hip-Hop chart position: #57
  • Singles: "Whatever Happened...?"/"Momma", "Who Wanna Be a Star? (It's Brand Nu Baby!)"/"Just Don't Learn", "Young Son"/"Still Livin' in the Ghetto"
Time's Runnin' Out
  • Released: 2007
  • Billboard 200 chart position: -
  • R&B/Hip-Hop chart position: #44
  • Singles: -

Compilation album[edit]

Album information
"The Very Best of Brand Nubian"
  • Released: 2001
  • Billboard 200 chart position:
  • R&B/Hip-Hop chart position:
  • Singles:
Enter the Dubstep 2
  • Released: 2010
  • Billboard 200 chart position: -
  • R&B/Hip-Hop chart position: -
  • Singles: -


"Brand Nubian"
  • Released: 1989
  • Label: Elektra Records
  • B-Side: "Feels So Good"
  • Note: Both tracks appeared on the CD version of "One For All", and re-presses of the LP also included them.
  • Samples: Rigor Mortis by Cameo
"Wake Up"
"All For One"
"Slow Down"
"Punks Jump Up to Get Beat Down"
  • Released: 1992
  • Label: Elektra Records
  • B-Side: "Punks Jump Up to Get Beat Down (Remix)"
"Allah U Akbar"
"Love Me or Leave Me Alone"
"Word is Bond"
"Hold On"
  • Released: 1995
  • Label: Elektra Records
  • B-Side: "Step Into Da Cipher", "Alladat"
"A Child is Born"
"The Return"
"Don't Let it Go to Your Head"
"Let's Dance"
"Rockin' It"
  • Released: 2000
  • Label: Kurrup Money Records
  • B-Side: "Spend It" (by D.I.T.C.)
"Walking on a Cloud"
  • Released: 2003
  • Label: Spun Records
  • B-Side: "Shine"
"Whatever Happened...?"
"Who Wanna Be a Star? (It's Brand Nu Baby!)"
"Young Son"

Singles chart positions[edit]

Year Song U.S. Hot 100 U.S. R&B U.S. Rap Album
1990 "Wake Up" #92 #5 One For All
1991 "Slow Down" #63 #3 One For All
1992 "All For One" #17 One For All
1992 "360 Degrees (What Goes Around)" (Grand Puba) #68 #30 #1 Reel to Reel
1993 "Check it Out" (Grand Puba feat. Mary J. Blige) #85 #13 Reel to Reel
1993 "Punks Jump Up to Get Beat Down" #77 #42 #2 In God We Trust
1993 "Love Me or Leave Me Alone" #92 #68 #13 In God We Trust
1994 "Word is Bond" #94 #64 #11 Everything is Everything
1995 "Hold On" (Feat. Starr) #39 Everything is Everything
1995 "I Like It (I Wanna Be Where You Are)" (Grand Puba) #91 #68 #21 2000
1995 "A Little of This" (Grand Puba) #90 2000
1996 "Hang 'Em High" (Sadat X) #98 #53 #12 Wild Cowboys
1996 "The Lump Lump" (Sadat X) #85 #20 Wild Cowboys
1998 "Don't Let it Go to Your Head" #54 #24 #3 Foundation
2000 "Rockin' It" #29 "Rockin' It"
2000 "Ka-Ching" (Sadat X feat. Hy Tymes) #36 The State of New York vs. Derek Murphy


  1. ^ Steve Huey. "Brand Nubian | Biography". AllMusic. Retrieved 2015-06-26. 
  2. ^ "The 25 Greatest Rap Groups". 2008-08-14. Retrieved 2015-06-26. 

External links[edit]