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|Headquarters||Ellon, Scotland, UK|
|220,000 hectolitre capacity|
|Owner||James Watt, Martin Dickie, TSG Consumer Partners|
The bottled beers are distributed to British supermarkets and exported worldwide; kegs are available in the United Kingdom and Ireland, and in a selection of other countries around the world. In 2012, cask ale production was phased out. BrewDog produces about 2.2 million bottles and 400,000 cans per month in October 2015.
BrewDog was founded in Fraserburgh in 2007 by James Watt and Martin Dickie.
In 2010, BrewDog opened their first bar, in nearby Aberdeen. A second bar opened in 2011 in Edinburgh followed by a third in Glasgow and another in Camden Town, London. Further bars opened in Nottingham, Sheffield, Newcastle, Manchester, Bristol and Birmingham in 2012 and in Leeds, Stockholm and Shepherd's Bush, London in 2013. In 2014, BrewDog opened bars in São Paulo, Brazil, Dundee, Florence, Italy, Gothenburg, Sweden and Helsinki, Finland. There is also a bar located on Bethnal Green Road near Brick Lane in London.
2011 also saw the company offered crowdfunding shares totalling £2 million, the equivalent of 8% of the capital of the company. The shares were sold at £23.75 and accompanied several benefits such as discounts in their bars and online purchase of their beers, and the opportunity to attend their annual shareholders meeting.
The main brewing moved from Fraserburgh to nearby Ellon in 2012.
In February 2018, the Queensland Government announced plans for BrewDog to build a $30 million production brewery and tap room on an 11,000sqm greenfield site in the Metroplex complex at Murrarie, in Brisbane's east.
BrewDog's provocative marketing has been a key aspect of its business, and has gained them substantial international coverage.
In 2008, BrewDog were challenged by UK drinks industry watchdog the Portman Group. Portman had claimed BrewDog to be in breach of their Code of Practice for the labeling of the Dead Pony IPA. BrewDog denied these allegations and countered that Portman was impeding the development of smaller brewing companies. In December 2008, after an 8-month long dispute and a preliminary adjudication which had ruled against the company, BrewDog were cleared of all breaches of the Code of Practice and were permitted to continue marketing their brands without making any changes to the packaging. In protest to their targeting, BrewDog introduced "Speedball", saying "...we thought we would give them something worth banning us for...". Speedball was promptly banned by Portman before being renamed as "Dogma". BrewDog has produced progressively stronger beers of very high strength, and has laid claim to the title 'strongest beer ever brewed' on more than one occasion.
- In 2009, its "Tokyo*" brew caused controversy when UK watchdog the Portman Group criticised the availability of a beer of that strength in 330 ml bottles with traditional crown corks.
- Also in 2009, BrewDog launched a beer called "Tactical Nuclear Penguin", with 32% alcohol, which was claimed to be the strongest beer ever made.
- In 2010, BrewDog announced "Sink The Bismarck", an apparent 41% ABV to reclaim the World's Strongest Beer title from Schorschbräu, who had produced a 40% ABV version of their Schorschbock.
- Also in 2010, BrewDog produced a 55% ABV freeze-distilled beer called "The End of History", with the bottles packaged in small stuffed animals, priced at £500 and £700 each. Only 12 bottles were produced; 11 for retail sale, with the other one going to Internet video blog BeerTapTV. BrewDog claimed that this set new records not only for alcoholic strength in a beer, but also for price. Advocates for Animals called the gimmick 'perverse'.
The title "strongest beer of the world" then fell back to Mr Tscheuschner from the Schorschbräu brewery in Germany, whose Schorschbock 57 boasts an ABV of 57.5%. The title for world's strongest beer has since changed again though, allegedly to Brewmeister's "Snake Venom" at a reputed 67.5%, although independent testing has yet to be published to confirm the ABV.
In March 2017, BrewDog threatened legal action against an independent pub based in Birmingham, England called "Lone Wolf", a trademark owned by BrewDog. This led to accusations of hypocrisy and mockery of its 'punk' ethos. A day later, after the story was reported in The Guardian, BrewDog director James Watt confirmed via Twitter that the company had no issue allowing the bar to use the name "Lone Wolf", despite it having already rebranded as "The Wolf". The next day, further controversy arose over an alleged previous threat of legal action from BrewDog against a bar calling itself "Draft Punk" (in reference to the band Daft Punk). BrewDog's Watt later released a blog statement citing the allegation as inaccurate, calling it an example of "opportunistic lies combined with inaccurate journalism", noting that BrewDog does also own the 'Punk' trademark for beer.
BrewDog won the 2008 Prince's Scottish Youth Business Trust Young Entrepreneur of the Year award.
BrewDog won the Tenon Entrepreneur of the Year Award for demonstrating exceptional vision and leadership at the 2008 National Business Awards for Scotland.
The Physics won World's Best Strong Pale Ale (Sub Category Winner) and Rip Tide won World's Best Imperial Stout (Style Trophy Winner) at the 2007 World Beer Awards, an annual competition organised by Beers of the World magazine.
Hardcore IPA won Gold at the 2010 World Beer Cup in the Imperial IPA category.
In 2012, BrewDog revealed that Diageo had threatened to withdraw funding from BII Scotland's annual awards if BrewDog was named winner of the Best Bar Operator award. Diageo later apologised to BrewDog for what they called a "serious misjudgement by Diageo staff".
It has a 2-star accreditation from Best Companies and a BCI score of 706.6.
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