Holland has also had an on-and-off career as a performer. He released a solo single in 1958 under the name of "Briant Holland". He and longtime friend and future songwriting partner Freddie Gorman were in a short-lived group called the Fidalatones, and he was later (1960–62) a member of the Motown recording act The Satintones as well as being a member of the Rayber Voices, a quartet that backed up several early Motown recording acts. He partnered with Lamont Dozier under the name "Holland–Dozier", releasing a lone single for Motown in 1963, then was inactive for a number of years, and was then revived in the early and mid-1970s, scoring a number of medium-sized R&B hits. Holland resumed his solo recording career in 1974, hitting the charts as a solo artist in '74 and '75.