Where Did Our Love Go

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"Where Did Our Love Go"
Single by The Supremes
from the album Where Did Our Love Go
B-side"He Means the World to Me"
ReleasedJune 17, 1964
RecordedApril 8, 1964
StudioHitsville U.S.A. (Studio A)
M 1060
The Supremes singles chronology
"Run Run Run"
"Where Did Our Love Go"
"Baby Love"
Where Did Our Love Go track listing
12 tracks
Side one
  1. "Where Did Our Love Go"
  2. "Run, Run, Run"
  3. "Baby Love"
  4. "When the Lovelight Starts Shining Through His Eyes"
  5. "Come See About Me"
  6. "Long Gone Lover"
Side two
  1. "I'm Giving You Your Freedom"
  2. "A Breathtaking Guy"
  3. "He Means The World to Me"
  4. "Standing at the Crossroads of Love"
  5. "Your Kiss of Fire"
  6. "Ask Any Girl"
Audio sample
"Where Did Our Love Go"
Alternative cover
1964 - Where Did Our Love Go (Stateside).png

"Where Did Our Love Go" is a 1964 song recorded by American music group the Supremes for the Motown label.

Written and produced by Motown's main production team Holland–Dozier–Holland, "Where Did Our Love Go" was the first single by the Supremes to go to the #1 position[2] on the Billboard Hot 100 pop singles chart in the United States, a spot it held for two weeks, from August 16 to August 29, 1964.[3][4] It was also the first of five Supremes songs in a row to reach #1 (the others being "Baby Love", "Come See About Me", "Stop! In the Name of Love", and "Back in My Arms Again"). It also reached No. 1 on the Cash Box R&B singles chart.[5]

The Supremes' version is ranked #475 on Rolling Stone's 500 Greatest Songs of All Time and was selected for preservation in the National Recording Registry in 2016 due to its "cultural, historic, or artistic significance."[6][7] Billboard named the song #4 on its list of 100 Greatest Girl Group Songs of All Time.[8] The BBC ranked "Where Did Our Love Go" at number 59 on The Top 100 Digital Motown Chart, which ranks Motown releases by their all time UK downloads and streams.[9]



According to Brian Holland, "Where Did Our Love Go" was written with The Supremes in mind.[10] Though Supremes member Mary Wilson would later write that the song had been originally given to The Marvelettes, Holland would deny this claim, as would the Marvelettes themselves. Marvelettes member Katherine Anderson-Schnaffer later said that the song did not fit her group's repertoire because it was produced under a slower beat and their music was more uptempo.[10] When the Supremes were eventually given the song, the group members were not pleased with the record, with member Florence Ballard later stating that they had wanted a stronger single similar to the Marvelettes' "Please Mr. Postman".[11][12] Although the group felt the song did not have the hook to make it successful, they decided that they had no choice and prepared to record it.[13]

Initially, the producers argued over who should sing the song, as it had been cut in the same key as Mary Wilson's voice but, since Berry Gordy had assigned the lead singer role to Diana Ross, the producers eventually gave the song to her; she sang it in her usual high register in the recording studio on April 8. As a result, Ross was told to sing the song in a lower register and begrudgingly complied with Holland/Dozier/Holland's "to the letter" formula. Mary Wilson and Florence Ballard's vocal contribution was significant in bringing fresh yet smooth tones to the overall sound of the song while remaining true to the backup arrangements that Lamont Dozier had set down.

Upon hearing the song's playback, an excited Ross rushed to Gordy's office and told him to come to the studio to listen. Upon hearing playback, a satisfied Gordy nodded, saying to the producers and the group that the song had potential to be a top ten hit.

Release and reaction[edit]

"Where Did Our Love Go" was released as a single on June 17, 1964, and entered the Hot 100 at #77. Six weeks later, while the Supremes were on tour as part of Dick Clark's "American Bandstand Caravan of Stars", the song made it to #1[2] for two weeks, spending a total of 9 weeks in the Billboard Top Ten. The girls began the tour at the bottom of the bill; by the conclusion of the tour, they were at the top. They performed the song on the NBC variety program, Hullabaloo! on Tuesday, January 26, 1965.[14]

The song became the focal point and title track of the group's second album, Where Did Our Love Go, released later that year. A German language version of it titled "Baby, Baby, wo ist unsere Liebe" was recorded by the Supremes for German-speaking markets overseas and released as the b-side to their German recording of "Moonlight and Kisses" in April 1965.

The song struck a chord in the United States, with a group which would become the most successful chart-topping American popular music group of the 1960s. Billboard described the song as having an "unbeatable beat" and a "true rockin'-blues groove."[15] The first of their American chart toppers, the song peaked just weeks after the passage of the Civil Rights Act of 1964, critically remarked as capturing the spirit of an America reeling from the assassination of John F. Kennedy, racial tension, and a harbinger of the end of the early optimism of the 1960s.[16]

The song was transmitted to astronauts orbiting earth in August 1965 during the Gemini 5 mission.[17]


Cover versions[edit]

Chart performance[edit]


Region Certification Certified units/sales
United Kingdom
Digital sales and streams only
United States 2,000,000[51]

See also[edit]


  • Benjaminson, Peter (2008). "The Lost Supreme: The Life of Dreamgirl Florence Ballard". Chicago: Lawrence Hill Books. ISBN 1556527055.
  • Chin, Brian and Nathan, David (2000). Reflections Of...The Supremes [CD box set]. New York: Motown Record Co./Universal Music.
  • Posner, Gerald (2002). "Motown : Music, Money, Sex, and Power". New York: Random House. ISBN 0-375-50062-6.
  • Wilson, Mary and Romanowski, Patricia (1986, 1990, 2000). "Dreamgirl: My Life As a Supreme". New York: Cooper Square Publishers. ISBN 0-8154-1000-X.


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  51. ^ MAKE IT BIG first girl vocal trio to make million-seller record list with three consecutive hits. Ebony. 20. Johnson Publishing Company. June 1965. p. 81. ISSN 0012-9011. Retrieved 23 January 2020.

External links[edit]