Brian Lee (entrepreneur)

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Brian S. Lee is an American serial entrepreneur who co-founded,, and The Honest Company.

Professional life[edit]

Before his startup career, Lee was an attorney with Skadden, Arps, Slate, Meagher & Flom and a former manager at Deloitte. Lee attended Servite High School in Anaheim, graduated with at B.A. in Economics/Business from UCLA and received his J.D. from UCLA School of Law.

Fame with startups[edit]

Brian Lee is known for co-founding startups with celebrities.


His first startup,, was with Robert Shapiro of OJ Simpson fame.[1] Legalzoom is an online legal documentation service or elawyering firm. His other co founders include Brian P. Y. Liu and Edward R. Hartman. Legalzoom provides online document assembly of legal documents, a legal education center and articles on the legal aspect of current events.[2] It started offering legal services products to the public on March 12, 2001.[3] LegalZoom was ranked #27 as World's Most Valuable Startups by Business Insider in 2011.[4]


His second startup was with reality show star and model Kim Kardashian. ShoeDazzle is a Los Angeles-based online personalized styling and retail service. Members pay $39.95 per month ($479 per year) for which they get one pair of shoes sent per month to own outright.[5] The company's other co-founders include Robert Shapiro and MJ Eng. It was launched in March 2009.[6] The service has more than three million members and nearly a million fans on Facebook.[7] ShoeDazzle was ranked #21 on Most Promising Companies by Forbes Magazine.[8] ShoeDazzle ranked #59 as World's Most Valuable Startups by Business Insider in 2011.[9]

In November 2009, Polaris Venture Partners invested $7 million in shoedazzle.[6] In April 2010, Lightspeed Venture Partners led a $13 million round.[6] In May 2011, Shoedazzle secured $40 million in a Series C investment financing round led by Andreessen Horowitz.[6][10][11][12][13][14]

The Honest Company[edit]

The Honest Company is Lee's third startup company and was co-founded with Jessica Alba, Christopher Gavigan, and Sean Kane.[citation needed] The Honest Company manufactures and sells dozens of non-toxic, chemical-free products, from diapers and wipes to shampoos and detergents.[citation needed] Like ShoeDazzle, The Honest Company controls the entire product life-cycle from design to manufacturing and distribution, but unlike ShoeDazzle, most of the goods are made in the USA, rather than in China.[citation needed]


Lee was named one of the "25 most notable Korean-American entrepreneurs" by Forbes magazine in 2009.[15] In 2014, he was commended as the Emerging Entrepreneur of the Year by EY Entrepreneur of the Year.


  1. ^ First online dating, then online wedding planning, now this (22 January 2004). USA Today. Last accessed 17 April 2009
  2. ^ Legal Advice on the Web (23 May 2002). NY Times. Last accessed 17 April 2009.
  3. ^
  4. ^ "The 100 Most Valuable Startups In The World, Revamped And Revised!". Business Insider. Retrieved 2016-03-11. 
  5. ^ crunchbase. "ShoeDazzle." Retrieved May 27, 2011.
  6. ^ a b c d Los Angeles Business. "Kim Kardashian’s ShoeDazzle gets $40 million financing." May 17, 2011. Retrieved May 27, 2011.
  7. ^ Mariel Loveland, Scribbal. "ShoeDazzle Celebrates 1 Million Facebook Likes, Enter Sweepstakes To Win A Trip To Los Angeles Archived January 3, 2012, at the Wayback Machine.." May 27, 2011. Retrieved May 27, 2011.
  8. ^ Forbes. "
  9. ^ [1]
  10. ^ Pascal-Emmanuel Gobry, Business Insider. "title." May 17, 2011. Retrieved May 27, 2011.
  11. ^ Anthony Ha, Venture Beat. "ShoeDazzle raises a dazzling $40M from Andreessen Horowitz." May 13, 2011. Retrieved May 27, 2011.
  12. ^ Hollywoodlife. "Kim Kardashian’s ShoeDazzle Gets A $40 Million Boost, Thanks To New Investor!." May 17, 2011. Retrieved May 27, 2011.
  13. ^ Pui-Wing Tam, The Wall Street Journal. "ShoeDazzle Raises $40 Million." May 13, 2011. Retrieved May 27, 2011.
  14. ^ Lindsay Flans, Reuters. "Kim Kardashian's ShoeDazzle gets $40 million in funds." May 17, 2011. Retrieved May 27, 2011.
  15. ^ Forbes. "[2].

External links[edit]