Brian Lee (entrepreneur)

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Brian S. Lee is an American serial entrepreneur who co-founded,, and The Honest Company.

Professional life[edit]

Before his startup career, Lee was an attorney with Skadden, Arps, Slate, Meagher & Flom and a former manager at Deloitte. Lee attended Servite High School in Anaheim, graduated with at B.A. in Economics/Business from UCLA and received his J.D. from UCLA School of Law.

Fame with startups[edit]

Brian Lee is known for co-founding startups with celebrities.


His first startup,, was with Robert Shapiro of OJ Simpson fame.[1] Legalzoom is an online legal documentation service or e-lawyering firm. His other co-founders include Brian P. Y. Liu and Edward R. Hartman. Legalzoom provides online document assembly of legal documents, a legal education center and articles on the legal aspect of current events.[2] It started offering legal services products to the public on March 12, 2001.[3] LegalZoom was ranked #27 as World's Most Valuable Startups by Business Insider in 2011.[4]


His second startup was with reality show star and model Kim Kardashian. ShoeDazzle is a Los Angeles-based online personalized styling and retail service. Members pay $39.95 per month ($479 per year) for which they get one pair of shoes sent per month to own outright.[5] The company's other co-founders include Robert Shapiro and MJ Eng. It was launched in March 2009.[6] The service has more than three million members and nearly a million fans on Facebook.[7] ShoeDazzle was ranked #21 on Most Promising Companies by Forbes Magazine.[8] ShoeDazzle ranked #59 as World's Most Valuable Startups by Business Insider in 2011.[9]

In November 2009, Polaris Venture Partners invested $7 million in ShoeDazzle.[6] In April 2010, Lightspeed Venture Partners led a $13 million round.[6] In May 2011, ShoeDazzle secured $40 million in a Series C investment financing round led by Andreessen Horowitz.[6][10][11][12][13][14]

The Honest Company[edit]

The Honest Company is Lee's third startup company and was co-founded with Jessica Alba, Christopher Gavigan, and Sean Kane.[citation needed] The Honest Company manufactures and sells dozens of non-toxic, chemical-free products, from diapers and wipes to shampoos and detergents.[citation needed] Like ShoeDazzle, The Honest Company controls the entire product life-cycle from design to manufacturing and distribution, but unlike ShoeDazzle, most of the goods are made in the US, rather than in China.[citation needed]


Lee was named one of the "25 most notable Korean-American entrepreneurs" by Forbes magazine in 2009.[15] In 2014, he was commended as the Emerging Entrepreneur of the Year by EY Entrepreneur of the Year.


  1. ^ First online dating, then online wedding planning, now this (22 January 2004). USA Today. Last accessed 17 April 2009
  2. ^ Legal Advice on the Web (23 May 2002). NY Times. Last accessed 17 April 2009.
  3. ^ "Archived copy". Archived from the original on 2012-02-21. Retrieved 2012-01-16.CS1 maint: Archived copy as title (link)
  4. ^ "The 100 Most Valuable Startups In The World, Revamped And Revised!". Business Insider. Retrieved 2016-03-11.
  5. ^ crunchbase. "ShoeDazzle." Retrieved May 27, 2011.
  6. ^ a b c d Los Angeles Business. "Kim Kardashian’s ShoeDazzle gets $40 million financing." May 17, 2011. Retrieved May 27, 2011.
  7. ^ Mariel Loveland, Scribbal. "ShoeDazzle Celebrates 1 Million Facebook Likes, Enter Sweepstakes To Win A Trip To Los Angeles Archived January 3, 2012, at the Wayback Machine." May 27, 2011. Retrieved May 27, 2011.
  8. ^ Forbes. "
  9. ^ [1]
  10. ^ Pascal-Emmanuel Gobry, Business Insider. "title." May 17, 2011. Retrieved May 27, 2011.
  11. ^ Anthony Ha, Venture Beat. "ShoeDazzle raises a dazzling $40M from Andreessen Horowitz." May 13, 2011. Retrieved May 27, 2011.
  12. ^ Hollywoodlife. "Kim Kardashian’s ShoeDazzle Gets A $40 Million Boost, Thanks To New Investor!." May 17, 2011. Retrieved May 27, 2011.
  13. ^ Pui-Wing Tam, The Wall Street Journal. "ShoeDazzle Raises $40 Million." May 13, 2011. Retrieved May 27, 2011.
  14. ^ Lindsay Flans, Reuters. "Kim Kardashian's ShoeDazzle gets $40 million in funds." May 17, 2011. Retrieved May 27, 2011.
  15. ^ Forbes. "[2].

External links[edit]